Pehea e ʻike ai i nā mea hana maka maka ma Kina?(II)

Mahele 2: Nā ala e ʻike ai i ka mea kūʻai aku a i ʻole nā ​​​​mea hana lole maka Kina

ʻOiaʻiʻo, mamao loa ia mai ka loaʻa ʻana o kahi mea hoʻolako maikaʻi ʻoiai ma hope o ka loaʻa ʻana o ka ʻike piha piha o ko lākou wahi i Kina.Pono ʻoe mai kahi e loaʻa ai iā lākou.

ʻO ka ʻōlelo maʻamau, hiki iā ʻoe ke loaʻa i ka mea hoʻolako maka a i ʻole mea hana mai waho a me nā ala pūnaewele.
Ma mua o ke kūlana maʻi maʻi COVID-19, ʻo waho ka wahi koʻikoʻi a maikaʻi loa e ʻimi ai i nā mea hoʻolako maikaʻi a hoʻomaka e launa pū me lākou, ʻoi aku hoʻi i nā ʻano ʻoihana kālepa maka maka.I loko o kekahi mau hanana kaulana honua, ʻo ka hapa nui o Kina nā mea hoʻolako ikaika a hoʻokūkū e hele i ka fair.I ka manawa maʻamau, aia lākou i loko o kahi keʻena hoʻokahi me ka nui o ka nui.He mea maʻalahi iā ʻoe ke nānā i kēia mau mea hoʻolako e hele mai ana mai ke kikowaena hana ʻokoʻa o Kina i loko o ʻelua a ʻekolu mau lā wale nō, e mālama ai i ka manawa a me ke kālā no kāu noiʻi.Eia kekahi, hiki iā ʻoe ke haʻi i ka mea maikaʻi iā ʻoe mai ka hoʻonohonoho ʻana a me ka nānā ʻana o ka hale lole, nā huahana i hōʻike ʻia, kamaʻilio pōkole me ko lākou mau ʻelele, a pēlā aku.Hiki iā ʻoe ke ʻike hou aʻe e pili ana iā lākou ma hope o ke kamaʻilio hohonu a piha.

Eia nō naʻe, e like me ka hopena i nā makahiki ʻelua i hala aku nei i ka maʻi maʻi honua, ʻaʻole hiki i nā poʻe āpau ke hele manuahi a ʻoi aku ka liʻiliʻi.Hoʻomau paʻa ʻia ke kulekele hoʻomanawanui ʻole ma Kina, paʻakikī loa ka hoʻonohonoho ʻana i ka hālāwai ma waena o ka mea kūʻai aku a me ka mea hoʻolako.A laila, lilo nā ala pūnaewele i mea nui a ʻoi aku ka nui o nā ʻaoʻao ʻelua.

Hōʻike nui kēia ʻāpana i nā ala pahemo a me ka pūnaewele no kāu kuhikuhi.

Nā ala pahemo

Hōʻikeʻike kālepa
ʻO ke ala kūpono loa e ʻike ai i kahi mea hana maka maka ma Kina ʻo ka hele ʻana i kahi hōʻike kālepa maka.Google i nā hōʻike ma mua a e nānā pono i nā hōʻike e hōʻike ana i nā hale hana, no ka mea, ʻaʻole nā ​​​​mea hana a pau.ʻO kekahi mau hōʻike kālepa maikaʻi:

-Hōʻike kālepa honua
 MIDO– Hōʻikeʻike maka maka ʻo Milano
ʻO ke kālepa kālepa kaulana i ka honua no ka ʻoihana optical, eyewear a me ophthalmology, hoʻokipa i nā poʻe mai ka honua holoʻokoʻa, ʻoiai ʻo ia e hui pū nei i nā hui nui āpau o ka ʻoihana maka maka honua.

ʻO ka mākaʻikaʻi ʻana iā MIDO kahi ʻike mua o ka honua optics, optometry a me ophthalmology ma ke ala piha loa, ʻokoʻa a hoihoi.ʻO nā inoa nui a pau o ka māhele e hui ma Milan e hōʻike i kahi hiʻohiʻona o kā lākou huahana, nā laina hou a me nā hoʻohui hou nui loa e hōʻike i ka mākeke o ka wā e hiki mai ana.E hōʻike ʻia nā mea hoʻolako Kina kaulana loa ma ke keʻena o Asia.

 SILMO- Hōʻike ʻo SILMO Parris
ʻO Silmo ke alakaʻi kālepa kālepa no nā optics a me nā maka maka, me ka moʻolelo a me ka hōʻike kumu e hōʻike i ka honua o nā optics a me nā maka maka mai kahi kihi ʻē aʻe.ʻO ka manaʻo o ka mea hoʻonohonoho, ʻo ia ka nānā mau ʻana i nā hoʻomohala stylistic a me ka ʻenehana, a me nā mea lapaʻau (e ʻike maopopo ana he mea koʻikoʻi!), Ma ka ʻāpana optics a me nā maka maka e like me ka hiki.A i mea e komo maoli ai i loko o ka honua o ka mea ʻike maka, ua hana ʻo Silmo i nā hōʻike kupanaha a me nā wahi ʻike e pili ana i nā kumuhana pili loa o ka lā.

 HOIKE HOIKE
ʻO Vision Expo ka hanana holoʻokoʻa ma USA no nā ʻoihana ophthalmic, kahi e hui ai ka mālama maka i nā maka maka a me ka hoʻonaʻauao, nā ʻano a me nā mea hou.ʻElua mau hōʻike e mālama ʻia nei ka Hikina ma New York a ʻo ke Komohana ma Las Vegas.

-Hōʻike kālepa kūloko

 SIOF– Kina (Shanghai) International Optics Fair
ʻO ka hōʻikeʻike kālepa optical ma Kina a me kekahi o nā hōʻikeʻike optical nui loa ma Asia e hōʻike ana i ka hapa nui o nā hōʻailona honua a me nā huahana.
Hana ʻia ʻo SIOF ma ka Shanghai World Expo Exhibition & Convention Center.
 WOF- Wenzhou Optical Fair
Ma keʻano he hoʻokahi o ka International Optics Trading Fair, e hōʻike ana ʻo Wenzhou Optics Fair i nā aniani, nā lens a me nā blanks optical, nā papa aniani, nā pahu aniani a me nā mea pono, ka hana ʻana a me ka mīkini hana, a pēlā aku.
Hiki iā ʻoe ke hālāwai me nā ʻano makaaniani like ʻole a me nā mea hana ke hele mai ʻoe i Wenzhou International Convention and Exhibition Center i Mei.
 CIOF– Kina International Optics Fair
Hana ʻia ka China International Optics Fair ma Kina International Exhibition Center (CIEC) ma Beijing.Hiki iā ʻoe ke loaʻa nā makaaniani makaaniani, nā lens makaaniani, nā kiʻi lā, nā kiʻi makaʻala, a pēlā aku ma kēia kālepa kālepa.Ua loaʻa iā ia nā mea hōʻikeʻike 807 mai 21 mau ʻāina a me nā wahi i 2019.

 HKTDCHong Kong International Optical Fair

ʻO Hong Kong International Optical Fair ka hōʻike nui loa o ka honua ma Kina a ke hōʻike nei i kahi kahua kālepa like ʻole e kau ana i ka mea hōʻikeʻike i ke kūlana kiʻekiʻe e launa pū me nā mea kūʻai honua.E hōʻike ia i nā huahana e like me Optometric Instruments, Lako & Mīkini, Heluhelu Makaaniani, Hale Kūʻai & Lako no ka Optical Industry, Binoculars & Magnifiers, Diagnostic Instruments, Eyewear Accessories, Lenses Cleaner a me nā mea hou aku.

huakaʻi ʻoihana
Inā maikaʻi ʻoe i ka huakaʻi hele a manaʻo e hana hou aʻe i ka ʻimi maoli ʻana o ka mea hoʻolako a hale hana paha, he mea kōkua nui ka huakaʻi ʻoihana kūleʻa i Kina.Maikaʻi loa ka huakaʻi ma Kina no ka mea he nui nā ʻoihana kaʻa kaʻa holo kiʻekiʻe a puni ka ʻāina.ʻOiaʻiʻo hiki iā ʻoe ke hele ma ka lewa.I ka huakaʻi, hiki iā ʻoe ke hoʻomaopopo i ka ʻoihana ʻoi aku ka maikaʻi e like me ka ʻike ʻana i nā lako, nā mea hana, nā limahana, ka hoʻokele ʻana o ka hale hana iā ʻoe iho.ʻO ia ke ala maikaʻi loa e hōʻiliʻili i ka ʻike lima mua maoli e kāu noiʻi pūnaewele ponoʻī.Eia naʻe, ma lalo o ke kulekele hoʻomalu koʻikoʻi i kēia manawa, aneane hiki ʻole ke hoʻonohonoho i ka huakaʻi ma kahi mamao.Nui ka poʻe e kali nei i nā mea a pau i hoʻihoʻi ʻia i ke kūlana maʻamau e like me ka wā ma mua.Manaʻolana e hiki mai ana ma mua o ka hiki.

Nā kaha pūnaewele

Huli pūnaewele pūnaewele
Ua hoʻohana ʻia ka poʻe e ʻimi i nā ʻike e pono ai lākou e ʻike mai ka pūnaewele engine no ka mea maʻalahi a wikiwiki hoʻi, e like me google, bing, sohu a pēlā aku.No laila hiki iā ʻoe ke hoʻokomo i nā huaʻōlelo koʻikoʻi e like me "China eyewear supplier", "China eyeglasses manufacturer" etc.ʻOiai ua hoʻomohala ʻia nā ʻenehana pūnaewele i ka manawa lōʻihi, hiki iā ʻoe ke ʻike i nā ʻike pono like ʻole o ka mea hoʻolako.No ka laʻana, hiki iā ʻoe ke ʻike i nā ʻike āpau āpau o Hisight ma laila pūnaewele manawww.hisightoptical.com

B2B Papahana
Ua like ia me kahi hale kūʻai kūʻai B2B pūnaewele nui no ka mea kūʻai aku a me ka mea hoʻolako ma ka palapala B2B plat.

 Nā Punawai honua- Hoʻokumu ʻia i ka makahiki 1971, Global Sources he ʻike nui-channel B2B haole-trade-website e hana ana i kāna ʻoihana ma o nā hōʻike kālepa pūnaewele, nā hōʻikeʻike, nā paʻi ʻoihana a me nā hōʻike aʻoaʻo e pili ana i ka ʻoihana kūʻai.Ke nānā nui nei ka hui i nā ʻoihana uila a me nā makana.ʻO kā lākou ʻoihana koʻikoʻi ka hoʻolaha ʻana i ke kālepa lawe mai a hoʻokuʻu aku ma o ke ʻano o ka media, kahi 40% o kā lākou loaʻa kālā e loaʻa mai i ka hoʻolaha paʻi/e- magazine a me ke koena 60% mai ke kālepa pūnaewele.Loaʻa i ka paepae ākea o Global Sources nā pūnaewele nui e pili ana i ka ʻoihana huahana, ka hoʻokuʻu ʻana i ka ʻāina, ʻenehana, hoʻokele etc.

 Alibaba- ʻAʻole kānalua, ʻo ka alakaʻi mākeke e hoʻomaka i kā mākou papa inoa ʻo Alibaba.com.Hoʻokumu ʻia ma 1999, ua hoʻonohonoho ʻo Alibaba i kahi kūlana kūʻokoʻa no nā pūnaewele B2B.ʻO ka mea nui, i loko o kahi manawa pōkole loa, ua ulu nui ka ʻoihana a ua paʻakikī loa i kekahi o kāna mau mea hoʻokūkū e hopu a lanakila i kāna palapala ulu.ʻO kahi pūnaewele No 1 B2B kūpono, ʻoi aku ka nui o Alibaba ma mua o 8 miliona mau lālā i hoʻopaʻa inoa ʻia ma luna o 220 mau ʻāina a me nā wahi a puni ka honua.E kamaʻilio e pili ana i nā ʻoiaʻiʻo, ua helu ʻia ka hui ma Hong Kong i Nowemapa 2007. Me ka waiwai o $25 biliona i ka wā mua, ʻike ʻia ʻo ia ʻo ka hui pūnaewele nui loa o Kina.Eia kekahi, ʻo ia ka mea pāʻani mākeke mua i hoʻāla i ke kumu hoʻohālike manuahi, e ʻae ana i kāna mau lālā e uku nui.
He paʻa ko Alibaba i kāna ʻoihana a manaʻo nui e pili ana i kāna mea kūʻai aku.I mea e hoʻonui ai i ka hopena hoʻolaha o kāna mau mea kūʻai aku (nā lālā hoʻolako), hui pū ka hui me nā mea pāʻani nui a koʻikoʻi o ka ʻoihana, e like me Global Top 1000 a me China Top 500, e hana i kā lākou kūʻai ʻana ma o kāna kahua.Mālama kēia alakaʻi i nā mea hoʻolako Kina e komo ikaika i nā hana kūʻai a kūkulu i kā lākou mākeke ma ka honua.

 1688– ʻIke ʻia ʻo Alibaba.cn, ʻo 1688.com ka pūnaewele kūʻai nui ʻo Alibaba.ʻO kahi ʻoihana kūʻai nui a kūʻai aku ma kāna kumu, ʻoi aku ka maikaʻi o 1688.com ma o kāna mau hana kūikawā, hoʻomaikaʻi i ka ʻike o ka mea kūʻai aku a me ka loiloi piha ʻana o ka ʻoihana ʻoihana e-commerce.I kēia manawa, uhi ʻo 1688 i 16 mau ʻoihana nui e pili ana i nā mea maka, nā huahana ʻenehana, nā lole a me nā mea pono, nā hale kūʻai ʻoihana home a me nā huahana huahana, a hāʻawi i kahi ʻano o nā lawelawe kaulahao lako mai ke kūʻai ʻana i nā mea waiwai, ka hana, ka hana ʻana, ka nānā ʻana, ka hoʻohui pū ʻana. i ka lawe ʻana a me ke kūʻai aku.

Hana ʻia ma Kina- Ua hoʻokumu ʻia ke keʻena poʻo ma Nanjing, Made-in-China i ka makahiki 1998. ʻO kā lākou kumu hoʻohālike nui e pili ana i nā uku lālā, hoʻolaha a me nā kumukūʻai ʻenekini huli no ka hoʻolako ʻana i nā lawelawe i hoʻohui ʻia, a me nā uku hōʻoia a lākou e uku ai e hāʻawi i nā palapala hōʻoia. nā mea hoʻolako.Wahi a nā kumu mana o ka ʻaoʻao ʻekolu, ʻo ka pūnaewele Made in China kahi kokoke i 10 miliona mau ʻaoʻao ʻaoʻao i kēlā me kēia lā, kahi o ka 84% chunk e hele mai ana mai nā kikowaena honua, he nui nā manawa kūʻai kālepa i kēia mau manaʻo.ʻOiai ʻaʻole kaulana loa ʻo Made in China e like me nā kanaka pilikua ʻē aʻe e like me Alibaba a me Global Sources, aia kekahi mana i nā mea kūʻai aku ma waho.No ka hoʻomaopopo ʻana, no ka hoʻolaha ʻana ma waho, ua komo ʻo Made in China ma o Google a me nā ʻenekini huli ʻē aʻe e hoʻokumu i kāna paʻa.

SNS Media
Ua like ia me kahi hale kūʻai kūʻai B2B pūnaewele nui no ka mea kūʻai aku a me ka mea hoʻolako i kēia palapala B2B plat.

-Ka Pūnaewele SNS International

 Hoʻopili-i loko- Ua ʻike paha ʻoe ua hoʻokumu ʻia ʻo LinkedIn i ka makahiki 2003 a ʻo ia ka mea kahiko loa o ka pūnaewele ʻoihana pūnaewele i hoʻohana nui ʻia i kēia lā?Me 722 miliona mau mea hoʻohana, ʻaʻole ʻo ia ka ʻoihana pūnaewele nui loa, akā ʻo ia ka mea hilinaʻi loa.Ua ʻae ʻo 73% o nā mea hoʻohana LinkedIn e pale ka paepae i kā lākou ʻikepili a me ka pilikino.ʻO ka manaʻo ʻoihana ʻo LinkedIn ka manawa kūpono loa e hiki ai i nā mea hoʻoholo no ka pūnaewele a me ka kaʻana like ʻana i nā ʻike.ʻO ka ʻoiaʻiʻo, 97% o nā mea kūʻai aku B2B e hoʻohana iā LinkedIn no ka kūʻai ʻana i ka ʻike, a ʻo ia ke kūlana #1 ma waena o nā ʻoihana pūnaewele āpau no ka hāʻawi ʻana i ka ʻike.ʻO ka hoʻohana ʻana i ka paepae he ala maikaʻi loa ia e komo ai i nā kamaʻilio me nā alakaʻi o ka ʻoihana a me nā mea kūʻai aku e ʻimi nei i nā manaʻo no nā huahana a me nā lawelawe.Hiki iā ʻoe ke ʻike i ka mea i hana ʻia maʻO kāna ʻike ma ka ʻaoʻao i hoʻopili ʻia

 Facebook- ʻO Facebook ka mea hoʻohana nui ʻia me ka 1.84 biliona mea hoʻohana i kēlā me kēia lā.Inā ʻoe e hoʻāʻo e hōʻea i kahi lehulehu ākea, ʻo Facebook kahi e loaʻa ai ka manawa kūpono loa.A hāʻawi ia i ke ala e hiki ai i kahi demographic koʻikoʻi no nā mākeke B2B: nā mea hoʻoholo ʻoihana.Ua ʻike ʻo Facebook ua hoʻolilo nā mea hoʻoholo ʻoihana i ka 74% o ka manawa ma ka paepae ma mua o nā poʻe ʻē aʻe.Hiki i nā ʻaoʻao pāʻoihana o Facebook ke alakaʻi i ka ʻike brand a hoʻonoho i kāu ʻoihana ma ke ʻano he mana ma kou wahi ma o ka hoʻohana ʻana iā lākou e hoʻolaha i nā ʻōlelo aʻo kōkua, ʻike, a me nā nūhou huahana.ʻO ka maʻiʻo wikiō kekahi o nā ala kaulana loa e hoʻolauna i ka poʻe ma Facebook.E like me LinkedIn, ʻo nā Pūʻulu Facebook he mau kumu waiwai no ʻoe e komo ai i nā kamaʻilio a me nā poʻe e hoʻopili pololei i ka ʻimi ʻana i nā manaʻo a me nā loiloi.E ho'āʻo e wehe a ʻike i ka ʻaoʻao oʻO kona ʻike.

 Twitter- Hāʻawi ʻo Twitter i kekahi o nā ala maikaʻi loa e kamaʻilio me nā mea kūʻai aku no nā brand B2B.Me ka ʻoi aku o 330 miliona mau mea hoʻohana i kēlā me kēia mahina a me 500 miliona mau tweet i hoʻouna ʻia i kahi lā, ʻo Twitter kahi e noho ai i kēia manawa a me nā mea hou i kāu ʻoihana.Hiki i nā hōʻailona B2B ke hoʻohana i nā hashtags a me nā kumuhana trending e komo i nā kamaʻilio ikaika a hoʻomaopopo maikaʻi i nā mea ʻeha a me nā pono o kā lākou poʻe ʻike.

 Instagram- ʻO Instagram kahi koho ʻē aʻe no nā mākeke B2B.Ma luna o 200 miliona poʻe ma Instagram e kipa i hoʻokahi ʻaoʻao ʻoihana i kēlā me kēia lā.No Instagram, e hoʻohana kēlā me kēia hui i kā lākou ʻike i ʻike ʻia.ʻO nā kiʻi kiʻekiʻe, nā infographics hoihoi, a me nā wikiō e hana maikaʻi loa ma ka pūnaewele.Hiki iā ʻoe ke ʻike i nā ʻike hoihoi a me ka noʻonoʻo o ka hoa maka maka.He kahua maikaʻi kēia e hōʻike i nā hana hoʻomohala āpau i loaʻa i kēlā me kēia nona nā maka aniani B2B.Pīhoihoi ʻoe i ka ʻike ʻana i nā manaʻo nani i lokoʻO kona ʻikeins ʻaoʻao.

- Pākē SNS Media

 Zhihu- ʻO ka Q&A app Zhihu e like me Quora.He wahi maikaʻi ia no nā ʻoihana B2B e kūkulu i kā lākou ʻike a me ko lākou inoa.ʻO kahi moʻokāki inoa inoa i hōʻoia ʻia, a ʻoi aku ka maikaʻi, he lālā VIP, e ʻae i nā reps brand e hoʻokumu iā lākou iho he mau alakaʻi manaʻo a me nā inoa hanohano i ka ʻoihana.Pono nā ʻoihana e hoʻokumu i kahi moʻokāki i hōʻoia ʻia no ka mea ua loaʻa i kā lākou brand kahi moʻokāki ma Zhihu i hoʻopaʻa inoa ʻia e kahi mea pā, nā limahana ma kahi hui a i ʻole kekahi me ka manaʻo ʻino.ʻO ka hoʻopaʻa inoa inoa ʻana a me ka noiʻi ʻana i nā moʻolelo ʻē aʻe e ʻōlelo ana e hōʻike ana i kāu hōʻailona e hāʻawi iā ʻoe i ka mana o ka maikaʻi o kāu ʻoihana ma ka pūnaewele a hiki i ka hoʻonohonoho ʻana a me ka alignment.
Loaʻa ka livestreaming, webinars a me nā hiki ke kamaʻilio ola i nā hōʻailona koho.He mau ala maikaʻi kēia e kūkākūkā ai i nā kumuhana pili i ka ʻoihana a me ka launa pū ʻana me nā hoa pili, nā mea kūʻai aku a me ka lehulehu.
ʻO ka poʻe hoʻohana o Zhihu ka hapa nui o ka hoʻonaʻauao, ʻōpio, nā kamaʻāina ʻo Tier 1 e ʻimi nei i nā ʻike mana, pono me ka flair.Hiki i ka pane ʻana i nā nīnau ke hoʻonaʻauao i ka poʻe, kūkulu i ka ʻike a me ka hilinaʻi a hoʻokele i nā kaʻa i ka ʻaoʻao moʻokāki o ka hui.Manaʻo e hāʻawi i ka ʻike ma mua o ka paʻi ʻana i nā memo brand.

 Hoʻopili-i / Maimai / Zhaopin- Ua hana maikaʻi ka mana kūloko o LinkedIn no ka mākeke Kina akā ua hana maikaʻi nā ʻoihana ʻoihana ʻē aʻe e like me Maimai a me Zhaopin a ke lanakila nei lākou iā LinkedIn ma kekahi mau ʻano.
Ua ʻōlelo ʻo Maimai aia ma luna o 50 miliona mau mea hoʻohana a e like me ka ʻoihana noiʻi ʻo Analysys, he 83.8% ka helu o ka mea hoʻohana a ʻo LinkedIn China he 11.8% wale nō.Ua neʻe ʻo Maimai i ke alakaʻi me nā hiʻohiʻona kūloko e like me ka hoʻopaʻa inoa inoa maoli, ke kamaʻilio inoa ʻole, ka hoʻolālā mobile-mua, a me ka hui pū ʻana me nā hui Kina.
ʻO kēia nā kaila ma Kina no laila pono ʻoe e hoʻohana iā lākou ma o nā limahana a me nā hui kūloko, loaʻa kahi kōkua hiki ke unuhi i nā kamaʻilio a hiki ke heluhelu a kākau i ka ʻōlelo Haina maʻalahi.

 WeChat- He ala waiwai ʻo WeChat no ka mea aia ma nā wahi āpau a hoʻohana ʻia e nā mea āpau.Aia ma luna o 800 miliona mau mea hoʻohana i kēlā me kēia mahina.No ka mea he ʻupena kaiapuni semi-pani ʻia, ʻaʻole hiki i nā ʻoihana B2B ke lawe i kahi ala kuʻuna, akā he kuhihewa ka manaʻo ʻaʻole hiki ke hoʻohana ʻia no ke kālepa B2B.
Ma hope o ka hoʻokumu ʻana i kahi moʻokāki kūhelu i hōʻoia ʻia, he kahua maikaʻi ʻo WeChat no ke alakaʻi manaʻo koʻikoʻi o ka brand (KOL) a no ke kūkulu ʻana i nā pūʻulu WeChat no nā mea kūʻai aku, nā hoa a me nā hoa pili.Pono ke alakaʻi manaʻo koʻikoʻi o ka brand (a i ʻole nā ​​​​alakaʻi) e pili, loaʻa ka ʻike a hiki ke pane i nā nīnau e pili ana i ka ʻoihana, ka brand a me kāna huahana.Hiki iā lākou ke kūkākūkā me ka ʻike ʻoihana, nā loea hoʻokele ʻoihana, nā mea loiloi a i ʻole nā ​​​​mea hana mua.
E noʻonoʻo pū i nā mea kūʻai manaʻo nui (KOC).Hiki i nā mea kūʻai manaʻo koʻikoʻi ke lilo i mau mea kūʻai aku i ʻike maikaʻi i ka ʻoihana.Hiki iā lākou ke lilo i poʻe limahana ʻoihana e kōkua me nā nīnau, nā hoʻopiʻi, nā huaʻōlelo, nā kauoha, nā papa manawa a me nā hana pili i nā mea kūʻai aku.
Hiki i nā brands ke hoʻomohala i nā polokalamu liʻiliʻi no WeChat e hiki ai i nā mea kūʻai aku ke hana i nā kauoha a i ʻole e ʻae i ka ʻimi ʻana i nā kahawai hoʻolaha a me nā huahana.

 Zhihu- He mea kaulana loa ʻo Weibo, ākea ākea ākea e like me Twitter i kaulana loa.Loaʻa iā ia ma mua o 500 miliona mau mea hoʻohana i kēlā me kēia mahina.
Ma hope o ka loaʻa ʻana o kahi moʻokāki kūhelu i hōʻoia ʻia, hiki i nā brand B2B ke kau i ka ʻike a hana pū me nā KOL a me nā KOC ma ka paepae.Pono nā brands e hoʻopuka i nā ʻike kiʻekiʻe, ʻoihana, pono hoʻi e pili ana, pili a pili pū i nā kumuhana trending a me nā hanana kūikawā e loaʻa ai kekahi leka ma kēia polokalamu wikiwiki.
Hoʻopuka pinepine ʻia nā kiʻi ʻike koʻikoʻi a me nā wikiō pōkole i hana maikaʻi ʻia e kuhikuhi i nā mea kūʻai aku, nā mea kūʻai aku a me nā alakaʻi ʻoihana hiki ke hana maikaʻi loa.E kau i nā nīnau, e pane i nā manaʻo, e hoʻouna i nā ʻike i hana ʻia e ka mea hoʻohana, e komo i nā hoʻolaha hoʻomohala a hoʻohana i nā hashtags ma ke ʻano hoʻolālā.
ʻO ke komo ʻana i ka hoʻolaha ʻana ma WeChat a me Weibo he koho akā pono ke kālā koʻikoʻi i ʻoi aku ka maikaʻi o ka hoʻohana ʻana ma kahi ʻē.
E hoʻomanaʻo e pili ana nā paepae ʻenehana a pau o Kina i nā lula mokuʻāina a me kā lākou mau lula kūloko.

(E hoʻomau ʻia…)