November 30, 2021
Despite the unpredictability of our time, the situation in Italy is now under control and the holding of trade fairs is unaffected. As planned, MIDO 2022 will open in Fiera Milano Row from February 12th to 14th. Success proof can be demonstrated at other major events such as the EICMA Motorcycle Fair, which has recently been attended by many. Currently, there are no barriers to overseas travel and no measures prohibiting European citizens or citizens of other countries with important markets such as the United States from entering Italy.
Currently, about 600 exhibitors have confirmed their participation in the fair, of which 350 are international exhibitors, mainly Europeans, especially from France, Germany, Spain, the United Kingdom and the United States. increase.
“Today’s uncertainties are constant, but we believe it is our responsibility to support the needs of industrial enterprises that have suffered from the consequences of the global crisis over the last two years,” MIDO said. Giovanni Vitaroni said. “Promoting products like eyeglasses requires interaction, whether optical or sunglasses, and MIDO aims to restore interpersonal communication. The first digital edition released in 2021 was I’ll be back this year. It was a great help in contact management, but lacked the human touch to do business. In any case, we’re with exhibitors that MIDO is always in contact with. We believe we have recently fully demonstrated that we have made responsible decisions about our visitors, evaluated and guaranteed quality events. We all want to measure! “
MIDO is also an opportunity to share the ideas raised by the pandemic, represented by solutions, innovations and products that look to the future and break the “world of yesterday.” In this regard, the global eyewear industry is becoming more productive and more sensitive to ecological and social sustainability.
“The glasses we found at MIDO are the result of companies paving the way, and more and more individual products depend on the quality, durability and content behind the glasses. To understand each other.” He continues. Vitaloni. In addition, we focus more on sustainability by studying recyclable raw materials and manufacturing processes that have less environmental impact. “
Sustainability: The first edition of the Standup for Green Awards will be held at MIDO 2022. It recognizes stands with excellent environmental awareness, such as the use of reusable modules, recycled materials, or low concentrations of raw materials. Environmental Impact Winners will be announced during the program’s opening event on Saturday, February 12th. Another award this year is the BeStore Award, which recognizes the world’s optical centers for outstanding shopping experiences and outstanding customer service.
Post time: Jan-05-2022