Gawo 2: Njira zopezera China Eyewear Supplier kapena Wopanga
Zachidziwikire, sikuli kutali kupeza wothandizira wabwino ngakhale mutakhala ndi chidziwitso chokwanira cha komwe adakhala ku China.Muyeneranso kuchokera kumene mungapeze iwo.
Nthawi zambiri, mutha kupeza ogulitsa zovala zamaso kapena wopanga kuchokera panjira zakunja ndi zapaintaneti.
Mliri wa COVID-19 usanachitike, osagwiritsa ntchito intaneti ndiye malo ofunikira komanso abwino kwambiri opezera ogulitsa abwino ndikuyamba kucheza nawo, makamaka m'mitundu yambiri yamasewera ovala maso.Paziwonetsero zina zapadziko lonse lapansi, ogulitsa ambiri aku China amphamvu komanso ampikisano adzapezeka pamwambowu.Nthawi zambiri amakhala mu holo imodzi yokhala ndi kanyumba kakang'ono kosiyana.Ndizosavuta kuti muwunikire mwachidule ogulitsawa akuchokera ku malo osiyanasiyana opanga ku China m'masiku awiri kapena atatu okha, zomwe zimakupulumutsirani nthawi ndi ndalama zambiri pakufufuza kwanu.Komanso, inu mukhoza kudziwa amene mwina yabwino kwa inu kuchokera kukhazikitsidwa ndi maonekedwe a booth, anasonyeza mankhwala, kukambirana mwachidule ndi owaimira etc. Nthawi zambiri abwana awo kapena bwana wamkulu adzakhala nawo chilungamo.Mutha kudziwa zambiri za iwo mutatha kulankhulana mozama komanso momveka bwino.
Komabe, monga momwe zakhudzidwira zaka ziwiri zapitazi mliri wapadziko lonse lapansi, anthu onse sangakhale ndi maulendo abizinesi mwaulele kapena kuchepera.Mwapadera malamulo oletsa kulekerera ziro akadali okhazikika ku China, ndizovuta kwambiri kukonza msonkhano wapaintaneti pakati pa ogula ndi ogulitsa.Ndiye njira zapaintaneti zimakhala zofunika kwambiri kumbali zonse ziwiri.
Gawoli limakupatsirani mayendedwe osapezeka pa intaneti komanso pa intaneti omwe mungawafotokozere.
Makanema opanda intaneti
Tradeshows
Mosakayikira njira yabwino kwambiri yopezera wopanga zovala zamaso ku China ndikupita nawo kuwonetsero wamalonda wa zovala zamaso.Google ziwonetsero zisanachitike ndipo onetsetsani kuti mwayang'ana ziwonetsero zomwe zili ndi mafakitale akuwonetsa, popeza si onse omwe ali ndi magawo opanga.Ziwonetsero zina zabwino zamalonda ndi izi:
-Chiwonetsero cha malonda padziko lonse lapansi
MIDO- Milano Eyewear Show
Chiwonetsero chazamalonda chodziwika bwino padziko lonse lapansi chamakampani opanga zovala zamaso ndi ophthalmology, chimakopa anthu ochokera padziko lonse lapansi, chifukwa chimaphatikiza makampani onse akuluakulu amakampani apadziko lonse lapansi ovala maso.
Kuyendera MIDO ndikutulukira koyamba kwa dziko la optics, optometry ndi ophthalmology m'njira yathunthu, yosiyana siyana komanso yochititsa chidwi.Mayina onse akuluakulu m'gawoli amakumana ku Milan kuti awonetsere zogulitsa zawo, mizere yatsopano komanso zofunikira zatsopano zomwe zidzawonetse msika wamtsogolo.Odziwika kwambiri ogulitsa aku China aziwonetsa kuholo yaku Asia.
SILMO- Chiwonetsero cha SILMO Parris
Silmo ndiye mtsogoleri wotsogola wamalonda wazovala zamaso ndi zowoneka bwino, zokhala ndi buku komanso chiwonetsero choyambirira chowonetsera dziko lazowoneka bwino ndi zobvala mmaso mosiyanasiyana.Lingaliro la okonza ndikuwunika mosalekeza zonse zomwe zikuchitika pamasinthidwe ndiukadaulo, komanso zachipatala (kuwona kuti ndizofunikira!), mu gawo la optics ndi zovala zamaso mosamalitsa momwe mungathere.Ndipo kuti alowe m'dziko la akatswiri a maso, Silmo adapanga zowonetsera zodabwitsa komanso madera odziwitsa omwe ali ndi mitu yofunikira kwambiri masiku ano.
MASOMPHENYA EXPO
Vision Expo ndi chochitika chathunthu ku USA cha akatswiri a maso, komwe chisamaliro chamaso chimakumana ndi zovala zamaso ndi maphunziro, mafashoni ndi luso losakanikirana.Pali ziwonetsero ziwiri zomwe East imachitikira ku New York ndipo Kumadzulo kumachitikira ku Las Vegas.
-Chiwonetsero cha malonda akumaloko
SIOF- China (Shanghai) International Optics Fair
Chiwonetsero chovomerezeka cha malonda ku China ndi chimodzi mwa ziwonetsero zazikulu kwambiri za kuwala ku Asia zomwe zikuwonetsa zambiri zamitundu ndi zinthu zapadziko lonse lapansi.
SIOF ikuchitika ku Shanghai World Expo Exhibition & Convention Center.
WOF- Wenzhou Optics Fair
Monga imodzi mwa International Optics Trading Fair, Wenzhou Optics Fair idzawonetsa magalasi adzuwa, magalasi & kuwala, mafelemu a magalasi, magalasi a magalasi & zowonjezera, kupanga magalasi & kukonza makina, ndi zina zotero.
Mutha kukumana ndi mitundu yonse ya magalasi opanga magalasi ndi opanga mukabwera ku Wenzhou International Convention and Exhibition Center mu Meyi.
CIOF- China International Optics Fair
China International Optics Fair ichitikira ku China International Exhibition Center (CIEC) ku Beijing.Mutha kupeza magalasi adzuwa, magalasi a magalasi, zowonera padzuwa, mafelemu owonera, ndi zina zambiri pazamalonda izi.Adakopa owonetsa 807 omwe adachokera kumayiko ndi zigawo 21 mu 2019.
HKTDCHong Kong International Optical Fair
Hong Kong International Optical Fair ndiwonetsero wapadziko lonse lapansi ku China ndipo ikuwonetsa nsanja yamalonda yosayerekezeka yomwe imayika owonetsa pamalo abwino kwambiri olumikizana ndi ogula padziko lonse lapansi.Iwonetsa zinthu monga Zida za Optometric, Zida & Makina, Magalasi Owerengera, Zopangira Zogulitsa & Zida Zamakampani opanga Mawonekedwe, Ma Binoculars & Magnifiers, Zida Zowunikira, Zida Zovala Maso, Zoyeretsa Magalasi ndi zina zambiri.
Ulendo wamabizinesi
Ngati muli bwino paulendo ndipo mukuyembekeza kuchita zenizeni, kufufuza mozama kwa wogulitsa kapena fakitale, ulendo wopambana wamalonda ku China ndiwothandiza kwambiri.Ndikosavuta kuyenda ku China chifukwa padziko lonse lapansi pali njanji zothamanga kwambiri.Ndithudi inunso mukhoza kuyenda pa ndege.Paulendo, mutha kumvetsetsa bwino fakitale momwe mumawonera zida, malo, antchito, kasamalidwe ka fakitale nokha.Ndi njira yabwino yopezera zidziwitso zenizeni zenizeni pofufuza patsamba lanu.Komabe, pansi pa malamulo okhwima tsopano, ndizosatheka kukonza ulendowu kutali.Anthu ambiri akuyembekezera kuti chilichonse chibwezeretsedwe ngati kale.Ndikukhulupirira ikubwera mwachangu momwe ndingathere.
Makanema apaintaneti
Kusaka tsamba lawebusayiti
Anthu akhala akugwiritsidwa ntchito posaka zidziwitso zilizonse zomwe angafune kudziwa kuchokera patsamba la injini chifukwa ndizosavuta komanso zachangu, monga google, bing, sohu ndi zina.Chifukwa chake mutha kuyikanso mawu ofunikira ngati "wogulitsa zovala zaku China", "opanga magalasi aku China" ndi zina zambiri m'bokosi losakira kuti muwone masamba awo oyambira kapena zina zokhudzana nazo.Popeza matekinoloje a pa intaneti adapangidwa nthawi yayitali kwambiri, mutha kupeza zambiri zothandiza za omwe amapereka.Mwachitsanzo, mutha kupeza zambiri zambali zonse za Hisight patsamba lovomerezekawww.hisiightoptical.com
B2B nsanja
Zili ngati malo ogulitsira pa intaneti a B2B ogula komanso ogulitsa pa B2B plat form.
Padziko Lonse- Yakhazikitsidwa mu 1971, Global Sources ndi tsamba lazamalonda lazakunja la B2B lomwe limachita bizinesi yake kudzera paziwonetsero zamalonda zapaintaneti, ziwonetsero, zofalitsa zamabizinesi ndi malipoti aupangiri kutengera kugulitsa kwamakampani.Kampaniyo imayang'ana kwambiri mafakitale amagetsi ndi mphatso.Bizinesi yawo yayikulu ndikulimbikitsa malonda akunja ndi kugulitsa kunja kudzera m'ma TV angapo, pomwe 40% ya phindu lawo limachokera ku malonda osindikizira / e-magazini ndi 60% yotsala kuchokera ku malonda a pa intaneti.Pulatifomu yayikulu ya Global Sources imaphatikizapo mawebusayiti ambiri okhudzana ndi malonda ogulitsa, kutumiza kunja kwamadera, ukadaulo, kasamalidwe ndi zina.
Alibaba- Mosakayikira, mtsogoleri wamsika kuti ayambe mndandanda wathu ndi Alibaba.com.Yakhazikitsidwa mu 1999, Alibaba yakhazikitsa mulingo wosiyana ndi masamba a B2B.Makamaka, m'kanthawi kochepa, kampaniyo yakula kwambiri ndipo zapangitsa kuti zikhale zovuta kwambiri kwa omwe akupikisana nawo kuti agwire ndikugonjetsa mapu ake okulirapo.Webusayiti yoyenera No 1 B2B, Alibaba ili ndi mamembala opitilira 8 miliyoni olembetsedwa m'maiko ndi zigawo zopitilira 220 padziko lonse lapansi.Lankhulani za zowona, kampaniyo idalembedwa ku Hong Kong mu Novembala 2007. Ndi ndalama zokwana $25 biliyoni poyambira, tsopano imadziwika kuti kampani yayikulu kwambiri yaku China.Komanso, anali woyamba msika wosewera mpira kuwuka chitsanzo chaulere, kulola mamembala ake kulipira ndalama zambiri.
Alibaba ili ndi malo olimba mubizinesi yake ndipo imawona za ogulitsa ake mozama kwambiri.Pofuna kupititsa patsogolo kutsatsa kwa ogulitsa (mamembala ogulitsa), kampaniyo imagwirizana ndi osewera akulu komanso otchuka pamakampani, monga Global Top 1000 ndi China Top 500, kuti agule kudzera papulatifomu yake.Bukuli ndikuwonetsa ogulitsa aku China kuti atenge nawo gawo pakugula ndikumanga msika wawo padziko lonse lapansi.
1688- Imadziwikanso kuti Alibaba.cn, 1688.com ndi malo ogulitsa ku China Alibaba.Bizinesi yogulitsa ndi kugula pachimake chake, 1688.com imapambana kudzera muzochita zake zapadera, luso lamakasitomala komanso kukhathamiritsa kwathunthu kwa bizinesi ya e-commerce.Pakadali pano, 1688 imakhudza mafakitale akuluakulu 16 omwe amaphatikiza zinthu zopangira, zinthu zamafakitale, zovala & zowonjezera, masitolo ogulitsa kunyumba ndi zinthu zamtengo wapatali, ndipo amapereka mndandanda wazinthu zopangira zinthu kuyambira pakugula zinthu, kupanga, kukonza, kuyang'anira, kuphatikiza ma phukusi. kubweretsa ndi pambuyo-kugulitsa.
Chopangidwa ku China- Likulu lawo ku Nanjing, Made-in-China idakhazikitsidwa mchaka cha 1998. Njira yawo yayikulu yopezera phindu imaphatikizapo- chindapusa cha umembala, kutsatsa & mtengo wakusakira kwa injini zosaka popereka mautumiki owonjezera, ndi chindapusa chomwe amalipira kuti apereke ziphaso ku ogulitsa.Malinga ndi magwero ovomerezeka a chipani chachitatu, tsamba la Made in China lili ndi masamba pafupifupi 10 miliyoni patsiku, pomwe gawo lalikulu la 84% limachokera ku masiteshoni apadziko lonse lapansi, omwe ali ndi mwayi wotsatsa malonda kunja mumalingaliro awa.Ngakhale Made in China sizodziwika kwambiri ngati zimphona zina zapakhomo monga Alibaba ndi Global Sources, zimakhala ndi mphamvu kwa ogula akunja.Kuti muzindikire, pakukwezedwa kunja, Made in China amatenga nawo gawo kudzera pa Google ndi ma injini ena osakira kuti akhazikitse.
SNS Media
Zili ngati malo ogulitsira pa intaneti a B2B ogula komanso ogulitsa mumitundu iyi ya B2B.
-International SNS Media
Zolumikizidwa- Kodi mumadziwa kuti LinkedIn idakhazikitsidwa mu 2003 ndipo ndi malo akale kwambiri ochezera a pa Intaneti omwe amagwiritsidwabe ntchito masiku ano?Ndi ogwiritsa 722 miliyoni, si malo ochezera a pa Intaneti akulu kwambiri, koma ndi omwe amadaliridwa kwambiri.73% ya ogwiritsa ntchito LinkedIn adavomereza kuti nsanja imateteza deta yawo ndi zinsinsi.Kuyang'ana kwaukadaulo kwa LinkedIn kumapangitsa kukhala mwayi wabwino kwambiri wofikira opanga zisankho pa intaneti komanso kugawana zomwe zili.M'malo mwake, 97% ya otsatsa a B2B amagwiritsa ntchito LinkedIn potsatsa zinthu, ndipo ili pa #1 pakati pa malo onse ochezera a pa Intaneti kuti agawane.Kugwiritsa ntchito nsanja ndi njira yabwino yolumikizirana ndi atsogoleri amakampani ndi ogula omwe akufunafuna malingaliro pazogulitsa ndi ntchito.Mutha kuwona zomwe zidachitikaKutalika kwa tsamba lolumikizidwa
Facebook- Facebook ndiye nsanja yomwe imagwiritsidwa ntchito kwambiri ndi ogwiritsa ntchito 1.84 biliyoni tsiku lililonse.Ngati mukuyesera kufikira anthu ambiri, Facebook ndipamene mungapeze mwayi wambiri.Ndipo imapereka mwayi wofikira anthu ofunikira kwa otsatsa a B2B: opanga zisankho zamabizinesi.Facebook idapeza kuti opanga zisankho zamabizinesi amawononga 74% nthawi yochulukirapo papulatifomu kuposa anthu ena.Masamba amabizinesi a Facebook amatha kudziwitsa zamtundu wanu ndikukhazikitsa bizinesi yanu ngati olamulira pamalo anu powagwiritsa ntchito kufalitsa upangiri wothandiza, zidziwitso, ndi nkhani zamalonda.Makanema ndi imodzi mwa njira zodziwika bwino zopangira anthu kuti azicheza pa Facebook.Monga LinkedIn, Magulu a Facebook nthawi zambiri amakhala magwero ofunikira kuti mutenge nawo mbali pazokambirana ndi anthu kuti mulumikizane mwachindunji kuti mupeze malingaliro ndi ndemanga.Yesani kutsegula ndikuwona tsamba laKutalika kwake.
Twitter- Twitter imapereka njira imodzi yabwino kwambiri yolumikizirana ndi ogula omwe angakhale amtundu wa B2B.Ndi ogwiritsa ntchito opitilira 330 miliyoni pamwezi komanso ma tweets 500 miliyoni omwe amatumizidwa tsiku, Twitter ndipamene mungakhale apano komanso amakono pantchito yanu.Otsatsa a B2B amatha kugwiritsa ntchito ma hashtag ndi mitu yomwe ikuyenda bwino kuti atenge nawo mbali pazokambirana ndikumvetsetsa bwino zomwe omvera awo amamva kuwawa ndi zosowa zawo.
Instgram- Instagram ndi njira ina yapamwamba kwa otsatsa a B2B.Anthu opitilira 200 miliyoni pa Instagram amayendera tsamba limodzi la bizinesi tsiku lililonse.Kwa Instagram, kampani iliyonse idzagwiritsa ntchito zomwe zili zowoneka bwino kwambiri.Zithunzi zapamwamba kwambiri, infographics zosangalatsa, ndi makanema amachita bwino patsamba.Mutha kuwona zambiri zosangalatsa komanso zopanga za okondana ndi eyewear.Iyi ndi nsanja yabwino yowonetsera ntchito zonse zopanga zomwe mwini magalasi a B2B aliyense amakhala nazo.Mudzadabwitsidwa kuwona malingaliro ambiri odabwitsa mkatiKutalika kwakeins page.
- Chinese SNS Media
Zhihu- Pulogalamu ya Q&A ya Zhihu ili ngati Quora.Ndi malo abwino kuti mabizinesi a B2B apange mbiri yawo komanso mbiri yawo.Akaunti yotsimikizika yamtundu, kapena kupitilira apo, umembala wa VIP, umalola ma reps kuti adziwonetse okha ngati atsogoleri oganiza komanso mayina olemekezeka pamsika.Makampani ayenera kukhazikitsa akaunti yotsimikizika chifukwa mtundu wawo ukhoza kukhala kale ndi akaunti pa Zhihu yomwe idalembetsedwa ndi zimakupiza, ogwira ntchito ku kampani ina kapena wina yemwe ali ndi zolinga zoyipa.Kulembetsa mwalamulo ndikufufuza maakaunti ena omwe amadzinenera kuti akuyimira mtundu wanu kumakupatsani mwayi wowongolera mbiri yakampani yanu patsambalo ndikulola kulumikizana ndi kugwirizanitsa.
Livestreaming, ma webinars ndi macheza amoyo amapezeka kwa mitundu yosankhidwa.Izi ndi njira zabwino zokambilana mitu yokhudzana ndi makampani komanso kulumikizana ndi omwe angakhale ogwirizana nawo, makasitomala komanso anthu.
Ogwiritsa ntchito a Zhihu nthawi zambiri amakhala ophunzira, achichepere, okhala mumzinda wa Tier 1 omwe akufunafuna zovomerezeka, zothandiza komanso zowoneka bwino.Kuyankha mafunso kumatha kuphunzitsa anthu, kukulitsa chidziwitso ndi kudalirika ndikuyendetsa magalimoto patsamba laakaunti yakampani.Khalani ndi cholinga chopereka zambiri m'malo mongokankhira mauthenga amtundu.
Wolumikizidwa mu / Maimai / Zhaopin- LinkedIn ya komweko ku msika waku China yachita bwino koma malo ena ochezeramo anthu am'deralo monga Maimai ndi Zhaopin achita bwino ndipo tsopano akuposa LinkedIn mwanjira zina.
Maimai akuti ili ndi ogwiritsa ntchito oposa 50 miliyoni ndipo malinga ndi kafukufuku wa Analysys, ili ndi ogwiritsa ntchito 83.8% pomwe LinkedIn China ndi 11.8% yokha.Maimai atsogola ndi zinthu zodziwika bwino monga kulembetsa mayina enieni, macheza osadziwika, kapangidwe kake ka mafoni, komanso maubwenzi ndi mabungwe aku China.
Awa ndi mayendedwe oyambira ku China kotero muyenera kuwagwiritsa ntchito kudzera mwa ogwira ntchito ndi mabungwe amdera lanu, kukhala ndi womuthandizira yemwe amatha kumasulira mauthenga kapena kuwerenga ndi kulemba m'Chitchaina chosavuta.
WeChat- WeChat ndi njira yofunikira chifukwa ili paliponse ndipo imagwiritsidwa ntchito ndi aliyense.Pali ogwiritsa ntchito opitilira 800 miliyoni pamwezi.Popeza ndi malo ochezera a pa Intaneti otsekedwa, mabizinesi a B2B sangatenge njira yachikhalidwe, koma ndikulakwitsa kuganiza kuti singagwiritsidwe ntchito pa malonda a B2B nkomwe.
Pambuyo pokhazikitsa akaunti yovomerezeka, WeChat ndi nsanja yabwino kwa otsogolera (KOL) ndi kupanga magulu a WeChat amakasitomala osankhidwa, othandizana nawo komanso ogwirizana nawo.Mtsogoleri wamkulu wamalingaliro amtundu (kapena atsogoleri) akuyenera kukhala ochezeka, kukhala ndi ukadaulo ndikutha kuyankha mafunso okhudza makampani, mtundu ndi zinthu zake.Atha kukhala alangizi odziwa zambiri zamakampani, akatswiri oyang'anira bizinesi, akatswiri kapena akatswiri odziwa kale ntchito.
Komanso lingalirani za ogula malingaliro ofunikira (KOCs).Ogula malingaliro ofunikira akhoza kukhala makasitomala omwe amadziwa bwino kampaniyo.Athanso kukhala ogwira ntchito pakampani omwe amathandizira pakufunsa, madandaulo, ma quotes, madongosolo, ndandanda ndi ntchito zina zamakasitomala.
Makampani amatha kupanga mapulogalamu ang'onoang'ono a WeChat omwe amalola makasitomala kupanga maoda kapena kulola kuyang'ana njira zogawa ndi zinthu zamakampani.
Zhihu- Weibo ndiwotchuka kwambiri, malo ochezera a pagulu ofanana ndi Twitter omwe ndi otchuka kwambiri.Ili ndi ogwiritsa ntchito opitilira 500 miliyoni pamwezi.
Pambuyo popeza akaunti yotsimikizika yamtundu, ma B2B amatha kutumiza zomwe zili ndikugwira ntchito ndi ma KOL ndi ma KOC papulatifomu.Ma Brand akuyenerabe kupereka zinthu zapamwamba kwambiri, zaukadaulo, zothandiza zomwe zilinso zokopa chidwi, zolumikizana komanso zolumikizidwa ndi mitu yomwe ikubwera komanso zochitika zapadera kuti mudziwe zambiri pa pulogalamuyi yomwe ikuyenda mwachangu.
Zowoneka nthawi zonse zowoneka bwino komanso makanema achidule opangidwa bwino omwe amayang'ana makasitomala, omwe angakhale makasitomala ndi atsogoleri amakampani angakhale othandiza kwambiri.Funsani mafunso, yankhani ndemanga, tumizani zomwe zapangidwa ndi ogwiritsa ntchito, chitani nawo makampeni opanga ndikugwiritsa ntchito ma hashtag mwanzeru.
Kuchita nawo malonda pa WeChat ndi Weibo ndi njira yabwino koma imafuna bajeti yayikulu yomwe ingagwiritsidwe ntchito kwina.
Kumbukirani kuti nsanja zonse zaukadaulo zaku China zimatsata malamulo aboma komanso malamulo awo amkati.
(Zipitilizidwa…)
Nthawi yotumiza: Apr-14-2022