Igice cya 2: Imiyoboro yo gushakisha Ubushinwa bw'amaso cyangwa uwabikoze
Mubyukuri, ntibiri kure yo kubona isoko ryiza nubwo umaze kumenya ubumenyi bwuzuye bwibanze aho biherereye mubushinwa.Ukeneye kandi aho ushobora kubasanga.
Mubisanzwe, urashobora kubona inkweto zibereye cyangwa uwabikoze kuva kumurongo wa interineti no kumurongo.
Mbere y’icyorezo cya COVID-19, kuri interineti niho hantu h’ingenzi kandi heza ho gushakira abaguzi beza no gutangira kuvugana nabo, cyane cyane muburyo bwinshi bwimurikagurisha ryimyuga yabigize umwuga.Mu imurikagurisha mpuzamahanga rizwi cyane, benshi mu Bushinwa batanga amasoko akomeye kandi barushanwe bazitabira imurikagurisha.Mubisanzwe bazaba muri salle imwe hamwe nubunini butandukanye.Biroroshye kuri wewe gusubiramo muri rusange aba baguzi baturuka mubigo bitandukanye byubushinwa mubushinwa muminsi ibiri cyangwa itatu gusa, bizigama umwanya namafaranga kubushakashatsi bwawe.Byongeye kandi, urashobora kuvuga imwe yenda nziza kuri wewe uhereye mugushiraho no kureba ahabigenewe, ibicuruzwa byerekanwe, ikiganiro kigufi nababahagarariye nibindi. Mubisanzwe umuyobozi wabo cyangwa umuyobozi mukuru bazitabira imurikagurisha.Urashobora kumenya byinshi kuri bo nyuma yo gutumanaho kwimbitse kandi kwuzuye.
Ariko, nkuko byagize ingaruka mumyaka ibiri ishize icyorezo cyisi yose, abantu bose ntibashobora kugira urugendo rwakazi kubuntu cyangwa byinshi.Politiki yo kwihanganira zeru iracyakorwa mu Bushinwa, biragoye cyane gutegura inama ya interineti hagati yumuguzi nuwitanga.Noneho imiyoboro yo kumurongo iba myinshi kandi ikomeye kumpande zombi.
Iki gice gitangiza cyane imiyoboro ya interineti nu murongo wa interineti kugirango ubone amakuru.
Imiyoboro ya interineti
Ibicuruzwa
Birashoboka ko uburyo bwiza bwo kubona uruganda rukora ijisho mubushinwa nukwitabira imurikagurisha ryamaso.Google ibyerekanwe mbere kandi urebe neza ko ushaka kwerekana ibicuruzwa bifite inganda zerekana, kuko ntabwo byose bifite ibice byinganda bihari.Bimwe mubikorwa byiza byubucuruzi ni:
-Imurikagurisha mpuzamahanga
MIDO- Milano Eyewear Show
Imurikagurisha rizwi cyane ku rwego mpuzamahanga mu bucuruzi bwa optique, inkweto z’amaso n’amaso, rikurura abantu baturutse impande zose z’isi, kuko rihuza ibigo byose bikomeye by’inganda mpuzamahanga z’amaso.
Gusura MIDO nubuvumbuzi bwibanze bwisi ya optique, optometrie nubuvuzi bwamaso muburyo bwuzuye, butandukanye kandi bushimishije bishoboka.Amazina manini yose mumirenge ahurira muri Milan kugirango yerekane ibicuruzwa byabo, imirongo mishya hamwe nibyingenzi byingenzi byongeweho bizaranga isoko ryigihe kizaza.Abatanga ibicuruzwa byinshi mu Bushinwa bazamurika muri salle ya Aziya.
SILMO- SILMO Parris kwerekana
Silmo ni imurikagurisha ryambere ryubucuruzi bwa optique ninkweto zijisho, hamwe nigitabo cyerekana umwimerere kugirango werekane isi ya optique ninkweto zijisho muburyo butandukanye.Igitekerezo cyuwateguye ni ugukurikirana buri gihe iterambere ryubuhanga n’ikoranabuhanga, ndetse n’ubuvuzi (bigaragara ko ari ngombwa!), Mu rwego rwa optique n’imyenda y'amaso bishoboka.Kugirango rwose twinjire mu isi ya optique, Silmo yakoze ibiganiro bitangaje hamwe nibice bitanga amakuru bikubiyemo ingingo zingenzi zumunsi.
VISION EXPO
Vision Expo ni ibirori byuzuye muri Amerika kubanyamwuga b'amaso, aho ubuvuzi bw'amaso buhurira n'amaso n'amaso, imyambarire no guhanga udushya.Hano hari ibitaramo bibiri Iburasirazuba bibera i New York naho Uburengerazuba bukorerwa i Las Vegas.
-Ubucuruzi bwaho
SIOT- Ubushinwa (Shanghai) Imurikagurisha mpuzamahanga rya Optics
Imurikagurisha ryemewe rya optique mubushinwa nimwe mumurikagurisha rinini rya optique muri Aziya ryerekana ibicuruzwa byinshi nibicuruzwa mpuzamahanga.
SIOF ibera muri Shanghai World Expo Exhibition & Convention Centre.
WOF- Imurikagurisha rya Wenzhou
Nka rimwe mu imurikagurisha mpuzamahanga ry’ubucuruzi bwa Optics, imurikagurisha rya Wenzhou Optics rizerekana amadarubindi yizuba, lens & optique yuzuye, ibirahuri, ibirahuri, ibirahure & ibikoresho, lens gukora & gutunganya imashini, nibindi.
Urashobora guhura nubwoko bwose bwikirahuri cyizuba hamwe nababikora mugihe uza muri Wenzhou International Convention and Exhibition Centre muri Gicurasi.
CIOF- Imurikagurisha mpuzamahanga ry’Ubushinwa
Imurikagurisha mpuzamahanga ry’Ubushinwa ryabereye mu Bushinwa mpuzamahanga bwerekana imurikagurisha (CIEC) i Beijing.Urashobora kubona amadarubindi yizuba, indorerwamo zizuba, amashusho yizuba, amakadiri yerekana, nibindi nibindi murimurikagurisha.Yitabiriwe n'abamurika 807 baturutse mu bihugu n'uturere 21 muri 2019.
HKTDCImurikagurisha mpuzamahanga rya Hong Kong
Imurikagurisha mpuzamahanga rya Hong Kong ni imurikagurisha mpuzamahanga mu Bushinwa kandi ryerekana urubuga rw’ubucuruzi rutagereranywa rushyira abamurika umwanya wambere wo guhuza abaguzi ku isi.Bizerekana ibicuruzwa nka Optometric Instruments, Ibikoresho & Imashini, Ibirahure byo Gusoma, Ibikoresho byo mu iduka & ibikoresho byo mu nganda za Optique, Binoculars & Magnifiers, ibikoresho byo kwisuzumisha, ibikoresho by'amaso, ibikoresho byo mu maso, bisukura Lens n'ibindi byinshi.
Urugendo rw'akazi
Niba uri umuhanga mu ngendo kandi ukaba wizeye gukora byinshi bifatika, ubushakashatsi bwimbitse kubishobora gutanga cyangwa uruganda, urugendo rwakazi rwiza mubushinwa ruragufasha cyane.Nibyiza cyane gutembera mubushinwa kuko hari umuyoboro mugari wa gari ya moshi wihuta mugihugu hose.Mubyukuri urashobora kandi kugenda mukirere.Mugihe cyurugendo, urashobora kumva neza uruganda nkuko ushobora kubona ibikoresho, ibikoresho, abakozi, imicungire yinganda wenyine.Nuburyo bwiza bwo gukusanya amakuru yukuri yambere yambere ukoresheje iperereza ryurubuga rwawe.Ariko, muri politiki igenzura cyane, ntibishoboka ko utegura urugendo kure.Abantu benshi bategereje ibintu byose byagaruwe mubihe bisanzwe nka mbere.Twizere ko biza kare bishoboka.
Imiyoboro ya interineti
Gushakisha urubuga rwa moteri
Abantu bakoreshejwe gushakisha amakuru yose bakeneye kumenya kurubuga rwa moteri kuko byoroshye kandi byihuse, nka google, bing, sohu nibindi.Urashobora kandi kwinjiza amagambo yingenzi nka "Ubushinwa butanga inkweto zamaso", "Ubushinwa bukora amadarubindi" nibindi mumasanduku yo gushakisha kugirango ushakishe urupapuro rwabo cyangwa amakuru ajyanye nayo.Nka tekinoroji ya enterineti yatejwe imbere igihe kinini cyane, urashobora kubona amakuru atandukanye yingirakamaro kubitanga.Kurugero, urashobora kubona amakuru impande zose za Height kurubuga rwa interinetiwww.hisightoptical.com
B2B
Nukumwanya munini wo kugura B2B kumurongo kubaguzi nabatanga kumpapuro ya B2B.
Sources Inkomoko y'isi- Yashinzwe mu 1971, Global Sources ni inararibonye mu miyoboro myinshi ya B2B y’ubucuruzi-bw’ubucuruzi-ikora ibikorwa byayo binyuze mu bucuruzi bwo kuri interineti, imurikagurisha, ibitabo by’ubucuruzi na raporo ngishwanama zishingiye ku kugurisha inganda.Isosiyete yibanda cyane cyane mu bikoresho bya elegitoroniki n'impano.Ibikorwa byabo by'ibanze ni uguteza imbere ubucuruzi bwo gutumiza no kohereza mu mahanga binyuze mu ruhererekane rw'itangazamakuru, aho 40% by'inyungu zabo ziva mu kwamamaza / e- kinyamakuru no 60% bisigaye biva mu bucuruzi bwo kuri interineti.Ihuriro ryagutse rya Global Sources ririmo imbuga nyinshi zingenzi zijyanye ninganda zicuruzwa, ibyoherezwa mu karere, ikoranabuhanga, imiyoborere nibindi.
Ib Alibaba- Nta gushidikanya, umuyobozi w'isoko gutangira urutonde rwacu ni Alibaba.com.Alibaba yashinzwe mu 1999, yashyizeho urwego rwihariye kurubuga rwa B2B.Ikigaragara ni uko mugihe gito cyane, isosiyete yakuze cyane kandi byatumye bigora cyane abanywanyi bayo bose gufata no gutsinda ikarita yiterambere.Urubuga rukwiye No 1 B2B, Alibaba ifite abanyamuryango barenga miliyoni 8 biyandikishije mubihugu n'uturere birenga 220 kwisi.Muganire ku byabaye, isosiyete yashyizwe ku rutonde muri Hong Kong mu Gushyingo 2007. Hamwe n'umutungo wa miliyari 25 z'amadolari mu cyiciro cya mbere, ubu izwi nka sosiyete nini ya interineti mu Bushinwa.Kandi, niwe mukinnyi wambere wamasoko yazamuye moderi yubuntu, yemerera abanyamuryango bayo kwishyura byinshi.
Alibaba ifite igihome gikomeye mubucuruzi bwayo kandi ibona neza kubayigurisha.Mu rwego rwo kuzamura ingaruka zo kwamamaza ku bagurisha (abanyamuryango batanga isoko), isosiyete ikorana n’abakinnyi bakomeye kandi bakomeye mu nganda, nka Global Top 1000 na China Top 500, kugira ngo bagure binyuze ku rubuga rwayo.Aka gatabo kandi kerekana abatanga Ubushinwa kugira uruhare rugaragara mubikorwa byo kugura no kubaka isoko ryabo kwisi yose.
88 1688- Azwi kandi nka Alibaba.cn, 1688.com ni urubuga rwo kugurisha Alibaba mu Bushinwa.Ubucuruzi bwogutanga amasoko nisoko ryibanze, 1688.com irusha ibikorwa byayo yihariye, kunoza ubunararibonye bwabakiriya no kunoza uburyo bwubucuruzi bwa e-bucuruzi.Kugeza ubu, 1688 ikubiyemo inganda 16 zikomeye zirimo ibikoresho fatizo, ibikomoka mu nganda, imyenda n’ibikoresho, ibikoresho byo mu rugo bikorerwa mu rugo n’ibicuruzwa, kandi bitanga serivisi zinyuranye zitangwa kuva ku masoko y'ibikoresho fatizo, kubyaza umusaruro, gutunganya, kugenzura, guhuza ibicuruzwa. gutanga no nyuma yo kugurisha.
Byakozwe mu Bushinwa- Icyicaro gikuru i Nanjing, Made-in-China yashinzwe mu mwaka wa 1998. Icyifuzo cyabo nyamukuru cyunguka harimo- amafaranga y’abanyamuryango, kwamamaza & moteri yo gushakisha ibiciro byo gutanga serivisi zongerewe agaciro, n’amafaranga yo gutanga ibyemezo basaba gutanga ibyemezo kuri abatanga isoko.Nk’uko bitangazwa n’abandi bantu batatu, urubuga rwa Made mu Bushinwa rufite imbuga zigera kuri miliyoni 10 ku munsi, muri zo igice kinini cya 84% kikaba gituruka kuri sitasiyo mpuzamahanga, zifite amahirwe menshi yo gucuruza ibicuruzwa byoherezwa mu mahanga muri ibi bitekerezo.Nubwo Made in Chine idakunzwe cyane nkibindi bihangange byo murugo nka Alibaba na Global Sources, bifite uruhare runini kubaguzi bo hanze.Icyitonderwa, kugirango bazamuke mumahanga, Made mubushinwa yitabira binyuze muri Google hamwe nizindi moteri zishakisha kugirango zimenyekanishe.
SNS Itangazamakuru
Nukumwanya munini wo kugurisha B2B kumurongo kubaguzi nabatanga muri ubu buryo bwa B2B.
-Itangazamakuru mpuzamahanga rya SNS
Guhuza- Wari uzi ko LinkedIn yatangijwe mu 2003 kandi niyo mbuga za kera cyane zihuza abantu kugeza ubu zikoreshwa cyane muri iki gihe?Hamwe nabakoresha miliyoni 722, ntabwo arurubuga runini runini, ariko nirwo rwizewe cyane.73% by'abakoresha LinkedIn bemeje ko urubuga rurinda amakuru yabo n’ibanga.Umwuga wa LinkedIn wibanze bituma uba umwanya mwiza wo kugera kubafata ibyemezo haba kumurongo no gusangira ibirimo.Mubyukuri, 97% byabacuruzi B2B bakoresha LinkedIn mu kwamamaza ibicuruzwa, kandi iri ku mwanya wa 1 mu mbuga rusange zose zo gukwirakwiza ibintu.Gukoresha urubuga ninzira nziza yo kwishora mubiganiro n'abayobozi b'inganda n'abaguzi bashaka ibyifuzo kubicuruzwa na serivisi.Urashobora kubona ibyabayeUburebure muri page ihujwe
Facebook- Facebook ni urubuga rukoreshwa cyane hamwe na miliyari 1.84 zikoresha buri munsi.Niba ugerageza kugera kubantu benshi, Facebook niho uzabona amahirwe menshi.Kandi itanga uburyo bwo kugera kuri demokarasi yingenzi kubacuruzi B2B: abafata ibyemezo byubucuruzi.Facebook yasanze abafata ibyemezo byubucuruzi bamara 74% umwanya munini kurenza abandi bantu.Urupapuro rwubucuruzi rwa Facebook rushobora guteza imbere kumenyekanisha ibicuruzwa no gushiraho ubucuruzi bwawe nkubuyobozi mu mwanya wawe ubukoresha mugutangaza inama zingirakamaro, ubushishozi, namakuru yibicuruzwa.Ibiri kuri videwo ni bumwe mu buryo buzwi cyane bwo gutuma abantu bishora kuri Facebook.Kimwe na LinkedIn, Amatsinda ya Facebook akunze kuba isoko yingirakamaro kugirango winjire mubiganiro kandi abantu bahuze kugirango babone ibyifuzo nibisubirwamo.Gerageza gukingura urebe page yaUburebure bwe.
Twitter- Twitter itanga bumwe muburyo bwiza bwo kwishora mubiganiro nabashobora kugura ibicuruzwa bya B2B.Hamwe nabakoresha barenga miriyoni 330 buri kwezi hamwe na miliyoni 500 tweet zoherejwe kumunsi, Twitter niho hagomba kugumaho kandi bigezweho mubikorwa byawe.Ibiranga B2B birashobora gukoresha hashtags hamwe ninsanganyamatsiko zigenda kugirango witabire ibiganiro bifatika kandi wumve neza icyo ababateze amatwi bababaza kandi bakeneye.
Instgram- Instagram nubundi buryo bwo hejuru kubacuruzi B2B.Abantu barenga miliyoni 200 kuri Instagram basura byibuze page imwe yubucuruzi buri munsi.Kuri Instagram, buri sosiyete izakoresha ibintu bikurura cyane.Amafoto meza cyane, infografiya ishimishije, na videwo ikora neza kurubuga.Urashobora kubona amakuru menshi ashimishije kandi arema yumukunzi wamaso.Uru ni urubuga rwiza rwo kwerekana ibikorwa byose byo guhanga buri nyiri B2B yindorerwamo.Uzatungurwa no kubona ibitekerezo byinshi byiza muriUburebure bweurupapuro.
-Itangazamakuru rya SNS
Zhihu- Ikibazo Q&A porogaramu Zhihu ni nka Quora.Nahantu heza kubigo B2B kubaka umwirondoro wabo nicyubahiro.Konti yemewe yemewe, cyangwa nziza kurushaho, kuba umunyamuryango wa VIP, yemerera abamamaza ibicuruzwa kwigaragaza nkabayobozi batekereza nizina ryubahwa muruganda.Ibigo bigomba gushiraho konti yemejwe kuko ikirango cyabo gishobora kuba gifite konti kuri Zhihu cyanditswe numufana, abakozi mubigo cyangwa umuntu ufite intego mbi.Kwiyandikisha kumugaragaro no gukora iperereza ku zindi konti zivuga ko uhagarariye ikirango cyawe biguha kugenzura izina rya sosiyete yawe kurubuga kandi ikwemerera guhuza no guhuza.
Livestreaming, webinars hamwe nubushobozi bwo kuganira burahari kubirango byatoranijwe.Izi ninzira nziza zo kuganira kubintu byihariye byinganda no gukorana nabafatanyabikorwa, abakiriya nabaturage.
Abakoresha Zhihu ahanini barize, bato, abatuye umujyi wa 1 bashakisha ibintu byemewe, bifite akamaro hamwe na flair.Gusubiza ibibazo birashobora kwigisha abantu, kubaka ubumenyi no kwizerwa no gutwara traffic kuri page ya konti yikigo.Intego yo gutanga amakuru kuruta gusunika ubutumwa bwikirango.
Guhuza-muri / Maimai / Zhaopin- Urubuga rwa LinkedIn rwibanze ku isoko ryUbushinwa rwakoze neza ariko abandi bashakirwa mu karere ndetse n’imbuga rusange zishingiye ku mwuga nka Maimai na Zhaopin bakoze neza none barenga LinkedIn muri bimwe.
Maimai avuga ko ifite abayikoresha barenga miliyoni 50 kandi nk’uko ikigo cy’ubushakashatsi cyitwa Analysys kibitangaza ngo gifite umubare w’abakoresha winjira ku kigero cya 83.8% mu gihe Ubushinwa bwa LinkedIn ari 11.8%.Maimai yimukiye imbere hamwe nibintu byaho byanditse nko kwandikisha izina nyaryo, kuganira bitazwi, igishushanyo-cyambere cya mobile, hamwe nubufatanye namasosiyete yubushinwa.
Izi ninzira zibanze zishingiye mubushinwa kuburyo ugomba kuzikoresha ukoresheje abakozi ninzego zaho, ufite umufasha ushobora guhindura itumanaho cyangwa abasha gusoma no kwandika mugishinwa cyoroshye.
WeChat- WeChat numuyoboro w'agaciro kuko uri hose kandi ukoreshwa nabantu bose.Hariho abakoresha barenga miliyoni 800 buri kwezi.Kubera ko ari umuyoboro uhuza igice, ubucuruzi bwa B2B ntibushobora gufata inzira gakondo, ariko ni amakosa kwibwira ko idashobora gukoreshwa mubucuruzi bwa B2B na gato.
Nyuma yo gushyiraho konti yemewe, WeChat ni urubuga rwiza kubayobozi bayobora ibitekerezo byingenzi (KOL) no kubaka amatsinda ya WeChat kubakiriya batoranijwe, abafatanyabikorwa ndetse nabafatanyabikorwa.Umuyobozi wingenzi wibitekerezo byingenzi (cyangwa abayobozi) bigomba kuba bifitanye isano, bifite ubuhanga kandi bigashobora gusubiza ibibazo bijyanye ninganda, ikirango nibicuruzwa byacyo.Bashobora kuba abajyanama bafite uburambe mu nganda, impuguke mu micungire y’ubucuruzi, abasesengura cyangwa abahoze ari abakozi babizi.
Reba nanone ibitekerezo byingenzi abakoresha (KOC).Ibitekerezo byingenzi abakoresha bashobora kuba abakiriya bazi sosiyete neza.Bashobora kandi kuba abakozi ba societe bafasha mubibazo, ibirego, amagambo yatanzwe, amabwiriza, gahunda nindi mirimo yimibanire yabakiriya.
Ibidandazwa birashobora guteza imbere porogaramu ntoya ya WeChat yemerera abakiriya gutumiza cyangwa kwemerera gushakisha imiyoboro yikwirakwizwa ryibicuruzwa.
Zhihu- Weibo ni urubuga ruzwi cyane, rufungura imbuga nkoranyambaga rusa na Twitter ikunzwe cyane.Ifite abakoresha barenga miliyoni 500 buri kwezi bakoresha.
Nyuma yo kubona konti yemewe yemewe, ibirango B2B birashobora kohereza ibirimo kandi bigakorana na KOLs na KOC kurubuga.Ibicuruzwa bigomba gukomeza gutanga ubuziranenge bwo hejuru, bwumwuga, byingirakamaro nabyo bikurura, biganira kandi bihujwe ninsanganyamatsiko zigenda n'ibihe bidasanzwe kugirango ubone integuza kuriyi porogaramu yihuta.
Buri gihe washyizeho amashusho akomeye hamwe na videwo ngufi ikozwe neza yibanda kubakiriya, abashobora kuba abakiriya n'abayobozi b'inganda bishobora kuba byiza cyane.Tanga ibibazo, subiza ibitekerezo, ushireho ubuziranenge bwabakoresha-byakozwe, winjire mubukangurambaga bwo guhanga kandi ukoreshe hashtags muburyo bwiza.
Kwishora mu kwamamaza kuri WeChat na Weibo byombi ni amahitamo ariko bisaba ingengo yimari ikomeye ishobora gukoreshwa neza ahandi.
Wibuke ko porogaramu zose z’ikoranabuhanga zishingiye ku Bushinwa zigengwa n’amabwiriza ya Leta kimwe n’amategeko yabo bwite.
(Gukomeza…)
Igihe cyo kohereza: Apr-14-2022