Nzira yekuwana sei vagadziri vemaziso chaiwo muChina?(II)

Chikamu 2: Zviteshi zvekutsvaga China Eyewear Supplier kana Mugadziri

Chokwadi, zviri kure nekuwana mutengesi akanaka kunyangwe iwe uine ruzivo rwakakwana rwekumashure kwekwavaigara kuChina.Iwewo unoda kubva kwaunogona kuvawana.

Kazhinji kutaura, iwe unogona kuwana akakodzera ekugadzira maziso mutengesi kana mugadziri kubva kunze kwenyika uye online chiteshi.
Pamberi peCCIDID-19 denda mamiriro, kunze kwenyika ndiyo inonyanya kukosha uye inoshanda nzvimbo yekutsvaga vatengesi vakanaka uye wotanga kuonana navo, kunyanya mumhando dzakawanda dzehunyanzvi hwekutengesa maziso.Munguva dzemamwe maforamu ane mukurumbira pasi rose, vazhinji veChina vakasimba uye vanokwikwidza vatengesi vachapinda mufaro.Kazhinji ivo vachange vari muhoro imwe chete ine saizi yakakura dumba.Zviri nyore kwauri kuti utarise vatengesi ava vanobva kwakasiyana nzvimbo yekugadzira yeChina mumazuva maviri kana matatu chete, ayo anochengetedza nguva yakawanda nemari yeongororo yako.Uyezve, unogona kuziva kuti ndeipi ingakunakira iwe kubva kumisikidza uye maonero eimba, chigadzirwa chakaratidzwa, hurukuro pfupi nevamiriri vavo nezvimwewo. Kazhinji mukuru wavo kana maneja mukuru achapinda mufair.Iwe unogona kuziva zvakawanda nezvavo mushure mekukurukurirana kwakadzama uye kwakadzama.

Nekudaro, sezvakakanganiswa mumakore maviri apfuura denda repasi rose, vanhu vese havagone kuita rwendo rwebhizinesi vakasununguka zvakanyanya kana zvishoma.Kunyanya zero-kushivirira mutemo ichiri kutakurwa zvakasimba muChina, zvakanyanya kuoma kuronga musangano usingaite pakati pemutengi nemutengesi.Zvadaro nzira dzepamhepo dzinowedzera kukosha kune ese ari maviri.

Ichi chikamu chinonyanya kusuma ese ari maviri ekunze uye online chiteshi chereferensi yako.

 

Offline zviteshi

Tradeshows
Zviri pachena kuti nzira inonyanya kushanda yekuwana mugadziri wezvipfeko zvemaziso muChina ndeyekuenda kuratidzwa kwekutengesa kwemaziso.Google inoratidza zvisati zvaitika uye ive shuwa yekutsvaga mashow ane mafekitori anoratidza, sezvo vasiri vese vane zvikamu zvekugadzira zviripo.Mamwe maratidziro akanaka ekutengeserana ndeaya:

 

-International trade show
 MIDO– Milano Eyewear Show
Indasitiri ine mukurumbira pasi rose yekutengeserana yeindasitiri yemaziso, yemaziso uye yemaziso, inokwezva vanhu vanobva pasirese pasirese, sezvo ichibatanidza makambani makuru makuru eindasitiri yezvipfeko zvemaziso.

Kushanyira MIDO ndeyekutanga-ruoko kuwanikwa kwenyika yemaziso, optometry uye ophthalmology nenzira yakakwana, yakasiyana uye inonakidza inogoneka.Mazita makuru ese ari muchikamu anosangana muMilan kuratidza tarisiro yezvigadzirwa zvavo, mitsara mitsva uye akanyanya kukosha ekuwedzera ayo anozoratidza musika weramangwana.Vazhinji vanozivikanwa vatengesi veChina vacharatidzira muhoro yeAsia.

Kambani 4-MIDO

 SILMO- SILMO Parris show
Silmo ndiyo inotungamira kutengeserana fairs ye optics uye eyewear, ine novel uye yepakutanga show kuburitsa nyika ye optics uye eyewear kubva kune imwe kona.Pfungwa yemurongi ndeyekugara ichiteedzera zvese zviri zviviri stylistic uye tekinoroji kusimukira, pamwe neayo ekurapa (kuona zvakajeka kuve kwakakosha!), Muchikamu chemaziso uye chemaziso zvakanyanya sezvinobvira.Uye kuti unyatsopinda mukati menyika yenyanzvi yemaziso, Silmo akagadzira zvinoshamisa mharidzo uye nzvimbo dzinodzidzisa dzinofukidza misoro yakakosha yezuva.

Kambani 4-silmo show

 CHIONO EXPO
Vision Expo ndicho chiitiko chakazara muUSA chenyanzvi dzemaziso, uko kutariswa kwemaziso kunosangana nezvipfeko zvemaziso uye dzidzo, fashoni uye hunyanzvi zvinosanganiswa.Pane mashoo maviri ayo Mabvazuva anoitirwa kuNew York uye West anoitirwa muLas Vegas.

Kambani 4-VISION EXPO

-Local trade show

 SIOF– China (Shanghai) International Optics Fair
Official Optical trade show muChina uye imwe yeakanakisa optical kuratidzwa muAsia inoratidza akawanda emhando dzepasi rose uye zvigadzirwa.
SIOF inoitika muShanghai World Expo Exhibition & Convention Center.
 WOF- Wenzhou Optics Fair
Seimwe yeInternational Optics Trading Fair, Wenzhou Optics Fair icharatidza magirazi ezuva, lens & optical blanks, magirazi mafuremu, magirazi makesi & accessories, kugadzira lenzi & kugadzirisa michina, zvichingodaro.
Unogona kusangana nemhando dzese dzemagirazi ezuva uye vagadziri paunouya kuWenzhou International Convention uye Exhibition Center muna Chivabvu.
 CIOF- China International Optics Fair
China International Optics Fair inoitika kuChina International Exhibition Center (CIEC) muBeijing.Unogona kuwana magirazi ezuva, magirazi ezuva, zvimedu zvezuva, mafuremu ezviratidziro, uye zvichingodaro mune ino yekutengeserana fair.Yakakwezva 807 varatidziri vaibva kunyika 21 nematunhu muna 2019.

 HKTDCHong Kong International Optical Fair

Hong Kong International Optical Fair ndiyo yakanyanya kuratidzwa pasi rose muChina uye inopa isingaenzaniswi kutengeserana chikuva chinoisa muratidziri pachinzvimbo chepamusoro chekubatana nevatengi vepasirese.Icharatidza zvigadzirwa zvakaita seOptometric Instruments, Equipment & Machinery, Reading Glasses, Shop Fittings & Equipment for Optical Industry, Binoculars & Magnifiers, Diagnostic Instruments, Eyewear Accessories, Lenses Cleaner nezvimwe zvakawanda.

Bhizinesi rwendo
Kana iwe uchigona kuronga mafambiro uye uchitarisira kuita zvimwe chaizvo, kuongorora zvakadzama kweanogona kupa kana fekitori, rwendo rwebhizinesi rwakabudirira kuenda kuChina runobatsira zvikuru.Zviri nyore kufamba muChina sezvo kune yakakura-inomhanya njanji network munyika yese.Chokwadi unogonawo kufamba nendege.Munguva yerwendo, iwe unogona kunzwisisa fekitori zvirinani sezvaunoona zvigadzirwa, nzvimbo, vashandi, manejimendi efekitori wega.Ndiyo nzira yakanakisa yekuunganidza yakakwana chaiyo yekutanga ruoko ruzivo neako saiti kuongorora.Nekudaro, pasi pemutemo wakasimba wekutonga ikozvino, zvinenge zvisingaite kuronga rwendo kusvika kure.Vanhu vazhinji vari kutarisira kune zvese zvakadzoserwa kune zvakajairika mamiriro sepakutanga.Ndinovimba iri kuuya nekukurumidza sezvinobvira.

 

 

Online channels

 

Kutsvaga injini webhusaiti
Vanhu vakashandiswa kutsvaga chero ruzivo rwavanoda kuziva kubva kune injini webhusaiti sezvo iri nyore uye nekukurumidza, senge google, bing, sohu zvichingodaro.Saka iwe unogona zvakare kuisa mazwi akakosha senge "China eyewear supplier", "China yekugadzira magirazi emaziso" nezvimwewo mubhokisi rekutsvaga kutsvaga mapeji avo epamba kana ruzivo rwakafanana.Sezvo matekinoroji einternet akagadzirwa kwenguva yakareba, unogona kuwana ruzivo rwakasiyana rwakasiyana rwemupi.Semuenzaniso, iwe unogona kuwana ese-mativi ruzivo rweHisight mune iyo yepamutemo webhusaitiwww.hisiightoptical.com

B2B Platform
Zvakafanana nehombe yepamhepo B2B yekutenga mall kune vese mutengi uye mutengesi paB2B plat fomu.

Kambani 4-B2B平台

 Global Sources- Yakavambwa muna 1971, Global Sources ine ruzivo rwakasiyana-siyana B2B yekunze-yekutengeserana-webhusaiti inoshandisa bhizinesi rayo kuburikidza neinternet kutengeserana show, kuratidzwa, kuburitswa kwebhizinesi uye mishumo yekuraira zvinoenderana neindasitiri-kutengesa.Iyo kambani inotarisa zvakanyanya pane zvemagetsi uye maindasitiri ezvipo.Bhizinesi ravo rekutanga nderekusimudzira kutengeserana kwekunze nekunze kuburikidza nenhepfenyuro, uko makumi mana muzana epurofiti yavo inobva kukudhinda/e-magazini advertising uye 60% yasara kubva mukutengesa kwepamhepo.Iyo yakafara puratifomu yeGlobal Sources inosanganisira akawanda makuru mawebhusaiti ane hukama neindasitiri yechigadzirwa, kutengesa kunze kwenyika, tekinoroji, manejimendi nezvimwe.

 Alibaba- Pasina mubvunzo, mutungamiri wemusika kutanga runyorwa rwedu Alibaba.com.Yakavambwa muna 1999, Alibaba yakaisa chiyero chakasiyana cheB2B mawebhusaiti.Zvikuru, munguva pfupi pfupi, kambani yakakura zvakanyanya uye zvaita kuti zviome zvakanyanya kune chero wevakwikwidzi vayo kubata nekukunda mepu yekukura.Webhusaiti yakanyatsokodzera No 1 B2B, Alibaba ine nhengo dzinodarika mamirioni masere dzakanyoreswa munyika dzinopfuura mazana maviri nemakumi maviri nematunhu pasirese.Taura nezve chokwadi, kambani yakanyorwa muHong Kong muna Mbudzi 2007. Iine mambure akakosha emadhora 25 bhiriyoni padanho rekutanga, ikozvino inozivikanwa seChina hombe kambani yeinternet.Zvakare, yaive yekutanga musika mutambi kusimudza iyo yemahara modhi, ichibvumira nhengo dzayo kubhadhara yakawanda.
Alibaba ine nhare mubhizinesi rayo uye inoona nezve vatengesi vayo zvakakomba.Kuti iwedzere kukurudzira kwevanotengesa (nhengo dzevatengesi), kambani inoshandira pamwe nevatambi vakuru uye vane simba veindastiri, vakaita seGlobal Top 1000 neChina Pamusoro 500, kuti vaite kutenga kwavo kuburikidza nepuratifomu yayo.Iri gwara uye rinoratidza vatengesi veChinese kuti vatore chikamu mukutenga zviitiko uye kuvaka musika wavo pasi rose.

 1688-Inozivikanwawo seAlibaba.cn, 1688.com ndiyo Chinese Alibaba wholesale saiti.Bhizinesi rekutengesa uye rekutenga pamusimboti wayo, 1688.com inokunda kuburikidza neayo hunyanzvi mashandiro, yakagadziridzwa ruzivo rwevatengi uye yakazara optimization yeiyo e-commerce bhizinesi modhi.Parizvino, 1688 inovhara maindasitiri makuru gumi nematanhatu ayo anosanganisira zvinhu zvakasvibirira, zvigadzirwa zvemaindasitiri, zvipfeko & zvishongedzo, zvitoro zvepamusha zvedhipatimendi uye zvigadzirwa, uye inopa nhevedzano yemasevhisi ekutengesa kubva pakutengwa kwezvinhu, kugadzira, kugadzirisa, kuongorora, kurongedza kubatanidzwa. kuendesa uye mushure mekutengesa.

Yakagadzirwa muChina-Inotungamirwa muNanjing, Made-in-China yakavambwa mugore ra1998. Mutero wavo mukuru wepurofiti unosanganisira- mubhadharo wenhengo, kushambadzira & yekutsvaga injini yemitengo yekupa kukosha-akawedzera masevhisi, uye mari yetifiketi yavanobhadharisa kupa zvitupa kune suppliers.Zvinoenderana nevechitatu-bato vane chiremera masosi, Yakagadzirwa muChina webhusaiti ine angangoita mamirioni gumi ekuona peji pazuva, mukati mayo makuru 84% chunk anobva kune dzimwe nyika zviteshi, zvine mikana mikuru yekutengeserana kunze kwenyika mune aya maonero.Kunyangwe Yakagadzirwa muChina haina kufarirwa zvakanyanya semamwe mahofori epamba seAlibaba uye Global Sources, ine imwe pesvedzero kune vatengi vekunze.Kuti ucherechedze, yekusimudzira mhiri kwemakungwa, Made in China inotora chikamu kuburikidza neGoogle nedzimwe injini dzekutsvaga kumisikidza kubata kwayo.

SNS Media
Zvakafanana nehombe yepamhepo B2B yekutenga mall kune vese mutengi uye mutengesi mune aya B2B plat fomu.

-International SNS Media

 Yakabatanidzwa-mukati- Wanga uchiziva here kuti LinkedIn yakavambwa muna 2003 uye ndiyo yekare pasocial network ichiri kushandiswa zvakanyanya nhasi?Iine 722 miriyoni vashandisi, haisi iyo yakakura pasocial network, asi ndiyo inonyanya kuvimbwa nayo.73% yevashandisi veLinkedIn vakabvuma kuti chikuva chinochengetedza data ravo uye kuvanzika.Kutariswa kwehunyanzvi kweLinkedIn kunoita kuti uve mukana wakanakisa wekusvika kune vanoita sarudzo kune ese ari maviri network nekugovana zvemukati.Muchokwadi, 97% yeB2B vatengesi vanoshandisa LinkedIn kushambadzira zvemukati, uye inomira #1 pakati pese masocial network ekugovera zvemukati.Kushandisa chikuva inzira yakanaka yekupinda muhurukuro nevatungamiriri veindasitiri nevatengi vari kutsvaga kurudziro pane zvigadzirwa nemasevhisi.Unogona kuona zvakaitikaKureba mune yakabatana-mukati peji

 Facebook- Facebook ndiyo inonyanya kushandiswa pasocial platform ine 1.84 bhiriyoni zuva nezuva vashandisi vanoshanda.Kana iwe uri kuyedza kusvika kune vakawanda vateereri, Facebook ndiko kwaunowana mukana wakanyanya.Uye inopa mukana wekusvika kune yakakosha demographic kune vatengesi veB2B: bhizinesi vanoita sarudzo.Facebook yakaona kuti vanoita sarudzo dzebhizinesi vanopedza 74% yakawanda nguva papuratifomu kupfuura vamwe vanhu.Mapeji ebhizinesi eFacebook anogona kutyaira ruzivo rwemhando uye kumisikidza bhizinesi rako sechiremera munzvimbo yako nekuvashandisa kuburitsa kuraira kunobatsira, ruzivo, uye nhau dzechigadzirwa.Vhidhiyo zvemukati ndeimwe yedzakanyanya kufarirwa nzira dzekuita kuti vanhu vabatane paFacebook.Senge LinkedIn, Facebook Mapoka anowanzo akakosha masosi ekuti iwe ubatanidzwe muhurukuro uye vanhu kuti vabatane zvakananga kuti vawane kurudziro uye wongororo.Edza kuvhura uone peji reHisight.

 Twitter- Twitter inopa imwe yedzakanakisa nzira dzekuita hurukuro nevangangove vatengi veB2B mhando.Iine vanopfuura mamirioni mazana matatu nemakumi matatu evashandisi vanoshanda pamwedzi uye 500 miriyoni matweets anotumirwa pazuva, Twitter ndiko kwekugara kwazvino uye kunoenderana-siyana muindasitiri yako.Mhando dzeB2B dzinogona kushandisa ma hashtag uye misoro yenyaya kuti itore chikamu muhurukuro dzinoshanda uye kunzwisisa zviri nani izvo zvinorwadza vateereri uye zvinodiwa.

 Instgram- Instagram ndiyo imwe sarudzo yepamusoro yevatengesi veB2B.Vanopfuura mamirioni mazana maviri vanhu pa Instagram vanoshanyira kanenge peji rebhizinesi rimwe zuva rega rega.Kune Instagram, kambani yega yega ichashandisa yavo inonyanya kutaridzika zvirimo.Mapikicha emhando yepamusoro, inonakidza infographics, uye vhidhiyo inoita zvakanyanya pane saiti.Iwe unogona kuona akawanda anonakidza uye ekugadzira ruzivo rwe eyewear shamwari.Iyi ipuratifomu yakanaka kuratidza ese ebasa rekugadzira iro wega wega B2B magirazi emaziso ane.Iwe unozoshamisika kuona akawanda anoshamisa mazano mukatiHisightins peji.

 

-Chinese SNS Media

 Zhihu- Iyo Q&A app Zhihu yakafanana neQuora.Inzvimbo yakanaka yemabhizinesi eB2B kuvaka chimiro chavo uye mukurumbira.Iyo yakasimbiswa yepamutemo brand account, kana zvirinani zvakadaro, inhengo yeVIP, inobvumira brand reps kuzvisimbisa sevatungamiriri vanofunga uye mazita anoremekedzwa muindastiri.Makambani anofanirwa kuvhura account yakasimbiswa nekuti mhando yavo inogona kunge yatova neakaundi paZhihu iyo yakanyoreswa nefani, vashandi kune imwe kambani kana mumwe munhu ane vavariro dzakaipa.Kunyoresa zviri pamutemo uye kuferefeta mamwe maakaundi anozviti anomiririra mhando yako kunokupa kutonga kwemukurumbira wekambani yako pane saiti uye inobvumira kurongeka uye kurongeka.
Livestreaming, webinars uye mhenyu chat kugona anowanikwa kune akasarudzwa mhando.Idzi inzira huru dzekukurukura nyaya dzakanangana neindasitiri uye kudyidzana nevanogona kudyidzana navo, vatengi uye veruzhinji.
Vashandisi veZhihu vanonyanya kudzidza, vadiki, Tier 1 vagari vemuguta vachitsvaga zvine chiremera, zvinobatsira zvemukati zvine flair.Kupindura mibvunzo kunogona kudzidzisa vanhu, kuvaka ruzivo uye kuvimbika uye kutyaira traffic kune peji reakaundi yekambani.Vavarira kupa ruzivo pane kusunda mameseji emhando.

 Yakabatanidzwa-mukati / Maimai / Zhaopin- LinkedIn's yemuno vhezheni yemusika weChina yaita zvakanaka asi mamwe masocial network emuno pamwe nehunyanzvi saMaimai naZhaopin aita zvakanaka uye ave kudarika LinkedIn mune zvimwe zvinhu.
Maimai anoti ine vashandisi vanopfuura mamirioni makumi mashanu uye maererano nekambani yekutsvagisa Analysys, ine mwero wekupinda mushandisi we83.8% ukuwo LinkedIn China ichingori 11.8%.Maimai vakatungamira vaine zvinhu zvemuno zvakaita sekunyoresa mazita chaiwo, kutaura kusingazivikanwe, dhizaini-yekutanga dhizaini, uye kudyidzana nemakambani ekuChina.
Aya ndiwo makuru eChina-akavakirwa chiteshi saka unofanirwa kuashandisa kuburikidza nevashandi veko uye masangano, uve nemubatsiri anogona kushandura kutaurirana kana kugona kuverenga nekunyora muchiChinese chakareruka.

 WeChat- WeChat inzira yakakosha nekuti iri kwese kwese uye inoshandiswa nemunhu wese.Kune vanopfuura 800 miriyoni pamwedzi vanoshandisa.Sezvo iri semi-yakavharwa pasocial network, mabhizinesi eB2B haagone kutora nzira yechinyakare, asi iko kukanganisa kufunga kuti haigone kushandiswa pakushambadzira kweB2B zvachose.
Mushure mekutangisa account yakasimbiswa yepamutemo, WeChat ipuratifomu yakanaka kune iyo brand iyo yakakosha maonero emutungamiri (KOL) uye kuvaka mapoka eWeChat evatengi vakasarudzwa, vadyidzani uye vangango shanda navo.Mutungamiriri wechiratidzo chemhando yepamusoro (kana vatungamiriri) anofanirwa kuve anotaurika, kuve nehunyanzvi uye kukwanisa kupindura mibvunzo nezve indasitiri, mhando uye zvigadzirwa zvayo.Vanogona kunge vari varairidzi vane ruzivo rweindasitiri, nyanzvi dzekutarisira bhizinesi, vaongorori kana vaimbova vashandi vanoziva.
Uyezve funga akakosha maonero vatengi (KOCs).Maonero makuru vatengi vanogona kuve vatengi vanoziva kambani zvakanaka.Vanogonawo kuve vashandi vekambani vanobatsira nekubvunza, zvichemo, makotesheni, maodha, masheti uye mamwe mabasa ehukama hwevatengi.
Brands inogona kugadzira mini zvirongwa zveWeChat izvo zvinobvumira vatengi kuita maodha kana kubvumidza kuongorora nzira yekugovera yekambani uye zvigadzirwa.

 Zhihu- Weibo inonyanya kufarirwa, yakavhurika yeruzhinji social network yakafanana ne Twitter iyo inonyanya kufarirwa.Iyo ine anopfuura 500 miriyoni pamwedzi vashandisi vanoshanda.
Mushure mekuwana yakasimbiswa yepamutemo brand account, B2B mhando dzinogona kutumira zvirimo uye kushanda nemaKOL nemaKOC pachikuva.Zvigadzirwa zvinofanirwa kuendesa zvemhando yepamusoro, zvehunyanzvi, zvinobatsira zvemukati zvinobatika, zvinodyidzana uye zvakabatana nemisoro irikuitika uye zviitiko zvakakosha kuti uwane chero chiziviso pane iyi app inofamba nekukurumidza.
Zvinogara zvichitumirwa zvinomanikidza zvinoonekwa uye akanyatso kugadzirwa mapfupi mavhidhiyo anonangana nevatengi, vangangove vatengi uye vatungamiriri veindasitiri vanogona kushanda zvakanyanya.Bvunza mibvunzo, pindura mhinduro, post quality inogadzirwa nemushandisi, ita mishandirapamwe yekugadzira uye shandisa ma hashtag zvine hungwaru.
Kuita zvekushambadzira paWeChat uye Weibo isarudzo asi inoda bhajeti yakakomba iyo inogona kushandiswa zviri nani kumwe kumwe.
Ramba uchifunga kuti ese maChina-based tech mapuratifomu ari pasi pemitemo yenyika pamwe nemitemo yavo yemukati.

(Zvichaenderera mberi…)


Nguva yekutumira: Kubvumbi-14-2022