The three-day Milan Optical Fair, Mido, came to an end on May 2. The exhibition attracted 22,000 exhibitors, which is one third of the number of offline exhibitions in 2019, while 660 companies participated in this exhibition. The number of exhibitors is only half of 2019.
Although the number of exhibitors and buyers has plummeted, compared with the previous schedule in late February or early March, several executives of the group also admitted that the postponement of the exhibition period has caused many buyers to come to the exhibition. The amount inevitably faces a decrease. But even so, they still value the importance of connecting with buyers after returning to offline exhibitions.
What’s more, in the past year, from LVMH, to Kering and other major luxury groups and their brands, the investment in the eyewear business, the integration of the supply chain, and the growth momentum of the global eyewear market for several consecutive years are all for Its rapid recovery under the severe global situation has laid a solid foundation.
Taking Italy as an example, in 2021, the export volume of glasses will increase by 42.7% to 2.9 billion euros, which is an increase of 0.4% compared with 2019. At this exhibition, the trend of eyewear, which is more bold and sporty than before, as well as personalized designs such as jewelry sunglasses and oversized frames, also reflects the corresponding optimistic attitude to a certain extent. In terms of categories, it has given it a broader creative space. On the other hand, it has also brought more diversified choices and scene needs to the expanding consumer group.
Sustainability seems to be the word on everyone’s lips in a world that’s still coming to terms with life during the Exhibition. This trend towards eco-friendliness has inspired the world of glasses in a move towards sustainable materials that’s set to resonate across the industry.
As to Hisight optical, the company envision a future in which beautifully designed sustainable products are readily available and deeply intertwined with every aspect of our daily lives.
Thomas Burkhardt, chief marketing officer and senior vice president of brand Marchon, an eyewear brand that designs, manufactures and distributes eyewear worldwide, said that 2021 will be the best year in the company’s history, and its growth will be driven by a strong recovery in the optical eyewear market. Especially in the United States and Western Europe, the need for vision care has increased significantly during the pandemic.
It is worth mentioning that, according to the data provided by Anfao, the Italian glasses manufacturers association, the decline in consumers’ eyesight caused by the home office caused by the epidemic has also benefited optical glasses to a certain extent. Compared with 2020, optical glasses The export volume increased by 48.5%. Hisight eyewear also mainly focuses on the optical market, and gradually develops and develops, and its performance improves steadily!
It is not difficult to see that although the sub-category of glasses is not as good as ready-to-wear handbags in terms of product iteration and performance returns, it is such a special category with lower unit price, higher profit margin and repurchase rate. , even in the face of the intrusion of the epidemic and the global situation, it is more “tolerant” in a sense, and is expected to become the first choice of consumers for compensatory consumption. In addition, with the cancellation of social isolation, potential travel and vision protection needs have also brought more objective growth space for it.
Post time: May-20-2022