Walmart is collaborating Elton John with for a new eyewear line available
The Arkansas-based retailer and the English singer-songwriter have created Elton John Eyewear. The line will also appear at Walmart stores throughout the US later this week. In 2022, fans of the “Tiny Dancer” singer can find these eyewear offerings at Walmart’s international locations.
In an exclusive statement provided to Insider, John said that he has “had a dream for quite some time to create my own eyewear collection.” The musical artist named each frame in the collection himself, including “Rocketman,” “Prodigy,” and “A-List.”
“I love expressing my creativity through my music and through my fashion,” John said in the statement.
The signature style is closely tied to his music career, collaborated with retailers on the collection.
Named Rocketman, A-List, Prodigy and more, this collection reflects the musician’s decades-long career. The goal of the collection is to “make sure every fan has a frame.”
Wal-Mart will also donate at least $1 million annually from the Elton John Eyewear collection to the Elton John AIDS Foundation. Donations are used for HIV education and awareness.
Jenny Whiteside, Executive Vice President and Chief Customer Officer of Wal-Mart US, said, “Additionally, we’re proud to shine a light on the work of the Elton John AIDS Foundation and donate a portion of our sales to their important mission.”
There is a phase leading up to the release of the collection, and Sam’s Club released two more collections, the Capsule Collection and the Master Collection.
The Collectible Capsule Collection also begins with Capsule I of John’s childhood and focuses on John’s musical career. Five capsule collections are planned, each themed around John’s career-defining period.
The Master Collection draws inspiration from John’s personal collection to create his most iconic look. Each frame is signed, numbered and sold in limited quantities. Another collection, the Foundations Collection, is an Evergreen line only with the “E” constellation and temple tip silhouette with Elton John branding.
“Elton John Eyewear celebrates self-confidence, self-expression and credibility,” John said. “This line is designed for everyone to enjoy, so everyone can see themselves at all times. It’s not just about eyewear, it’s about changing people’s perspectives.”
Post time: Feb-21-2022