Septhemba 27, 2021
Usayizi wemakethe yezingubo zamehlo emhlabeni wonke ngo-2020 wawungama- $ 105.56 billion.Imakethe kulindeleke ukuthi ikhule isuka ku-$114.95 billion ngo-2021 iye ku-$172.420 billion ngo-2028, nge-CAGR ka-6.0% phakathi kuka-2021 no-2028.Ngokusho kwabahlaziyi bethu abangochwepheshe, abantu bafuna ukugqoka izibuko zamehlo esimweni sabo samanje ngenxa yokwanda kokuqwashisa ngezimo zamehlo, okuhambisana nokwanda kwezigameko zokukhubazeka okubukwayo.Ngokwesibonelo, ngokwe-Lancet Global Health, cishe abantu abayizigidi ezingu-43.3 kulindeleke ukuthi bangaboni ngo-2020, kanti abayizigidi ezingu-23.9 kubo babhekwa njengabesifazane.
Isidingo esikhulayo sezibuko zamehlo ezenziwe ngokwezifiso phakathi kwabagqoki siqhuba ukukhula kwemakethe.Abanye abantu bathanda imikhiqizo eyingqayizivele ehlangabezana nezidingo zabo, njengokuma kwamehlo nobuso, umbala nokuthungwa kwezibuko, kanye nomklamo nezinto zohlaka.
Lokhu kulindeleke ukuthi kuphazamise amamodeli okuthengisa ukuze kuhlangatshezwane nesidingo sabasebenzisi bokugcina ngakho-ke kunikeze amathuba okukhula kwemakethe eminyakeni ezayo.Ukuze kubhekwane nalo mkhuba, abakhiqizi bezingubo zamehlo njenge-Topology ne-PairEyewear bayanda ngokuhlinzeka ngezingubo zamehlo ezenziwe ngokwezifiso kumakhasimende abo.Le mikhiqizo yezingubo zamehlo zangokwezifiso ihlanganisa izibuko ezinezici ezihlukahlukene, ezifaka ukuvikelwa kwe-UV, izibuko ze-photochromic, nezibuko zamehlo ezinenkomba ephezulu.
Eminyakeni yamuva, ukuhlanganiswa kweziteshi zedijithali namaketanga enani lezingubo zamehlo kuye kwaholela ekwenyukeni okukhulu kokuthengiswa kwemikhiqizo yezingubo zamehlo.Isiteshi sokuthengisa nge-e-commerce siya ngokuya sikhula ngenxa yobhadane lwe-COVID-19, futhi abasebenzisi bayasondelana nomphakathi futhi baya-oda ekhaya.
Abakhiqizi abambalwa bezibuko zamehlo, okuhlanganisa i-Lenskart, bahlinzeka ngokuhlaziywa kobuso obubonakalayo kanye namasevisi okubona komkhiqizo ukuze avumele abasebenzisi ukuthi benze izinqumo zokuthenga ezibaliwe mayelana nezibuko.Ngaphezu kwalokho, ukusetha iziteshi zedijithali kuzovumela amabhizinisi ukuthi alawule idatha yekhasimende ebalulekile efana nezintandokazi zokuthenga, umlando wosesho, nezibuyekezo, okuzobenza bakwazi ukunikeza imikhiqizo eqondiswe kakhudlwana kumakhasimende abo esikhathini esizayo...
Izidingo ezintsha zokusimama ezivela kubakhiqizi bezingilazi zamehlo kanye namakhasimende abo zishintsha amandla emakethe.Abakhiqizi bezibuko zamehlo abafana ne-Evergreen Eyecare ne-Modo sebeqalile ukusebenzisa izinto ezisetshenziswayo eco-friendly emiklamo yabo yengilazi yamehlo.Lokhu kusiza izinkampani ukuzijwayeza ukuthuthukiswa okusimeme futhi zithuthukise uhambo lwamakhasimende azo.
Lo mkhuba ukhuthaza abakhiqizi abasha bezingubo zamehlo ukuthi bahlukanise imikhiqizo yabo, banikeze amakhasimende abo imikhiqizo enobungani bemvelo, eshibhile futhi eyingqayizivele, kuyilapho bekhulisa isabelo sabo sokuthengisa.
Isikhathi sokuthumela: Jan-05-2022