Yize ukusimama kanye nokukhathazeka kwezemvelo kungekusha, phakathi nalolu bhubhane, abantu baye bazwela kakhulu kumthelela wemvelo wezinqumo zabo zokuthenga.Eqinisweni, ukuqashelwa komhlaba okuningi kwezingozi zokuguquguquka kwesimo sezulu kanye nokuhambisana nomthwalo wemfanelo emphakathini kuhlanganiswe nokushintsha kwezinto eziza kuqala kubathengi kuye kwaholela izinkampani, abaphathi, izinhlangano kanye nezakhamuzi ezizimele ukuba zibize lesi sikhathi “sokuvuswa kwemvelo kwembulunga yonke.”
Ukulungisa indlela yabo yokuthi bahola kanjani abasebenzi, bahlele kabusha izindawo zabo, futhi balethe iminikelo nezinqubo ezintsha emazweni abo nasezifundeni, izinkampani ezihlanganisaEssilorLuxottica, Safilo, Modo, Marchon/VSP, Marcolin, Kering, LVMH/Thelios, Kenmark, L'Amy America, Inspecs, Tura, Morel, Mykita, ClearVision, De Rigo Group, Zylowarekanye nemikhiqizo efana ne-Article One, Genusee kanye nenqwaba yabanye manje baqine kakhulu ohambweni oluluhlaza oluya phambili.
Ukwamukela ukungathathi hlangothi kwekhabhoni kungasiza amabhrendi wezingubo zamehlo ukuthuthukisa isithunzi sawo futhi azehlukanise emakethe.Izinkampani ezisebenzela ukuzuza ukungathathi hlangothi kwekhabhoni zingazibeka njengabaholi ekusimameni, zihehe abathengi abaqaphela imvelo futhi zithole umkhawulo wokuncintisana phezu kwemikhiqizo engagxili kakhulu ekusimameni.
Ngo-2021, i-EssilorLuxottica yazibophezela ekubeni ingathathi hlangothi kwekhabhoni ekusebenzeni kwayo okuqondile eYurophu ngo-2023 nasemhlabeni wonke ngo-2025. Le nkampani isivele ifinyelele ukungathathi hlangothi kwekhabhoni emazweni ayo amabili anomlando asekhaya e-Italy naseFrance.
U-Elena Dimichino, inhloko yezokusimama, u-EssilorLuxottica, uthe, "Akusanele ukuthi izinkampani zithi zinendaba nokusimama - sidinga ukuhamba ngezinyawo nsuku zonke, ndawonye.Kusukela ezintweni zokusetshenziswa kuya ekukhiqizeniukuhlinzeka ngochungechunge lwezimiso zokuziphatha zethu nokuzibophezela kwethu kubantu bethu nasemiphakathini esisebenza kuyo. Uhambo olude, kodwa esiziqhenya kakhulu ngalo ukuhambisana nabanye embonini.”
Ukuzuza ukungathathi hlangothi kwekhabhoni kuvame ukudinga ukuqonda okuphelele kwalo lonke uchungechunge lokuhlinzeka.Imikhiqizo ye-Eyewear kulindeleke ukuthi ibe sobala ngokuphathelene nayoizindlela zokuthola, izinqubo zokukhiqiza, kanye nokukhishwa kwekhabhoni.Lesi sidingo sokungafihli kwe-supply chain sicindezela izinkampani ukuthi zibhekisise ukusebenza kwazo, zisebenzisane nabahlinzeki bempahla, futhi zisebenzele ukwehlisa umoya okhishwayo kulo lonke uchungechunge lwenani.
Ukuphishekela ukungathathi hlangothi kwekhabhoni embonini yezingubo zamehlo kuqhuba emisha ekukhetheni impahla nezindlela zokukhiqiza.Izinkampani ziyahlolaezinye izindlela ezisimeme njengezinto ezisekelwe ku-bio, amapulasitiki agaywe kabusha, nemicu yemvelookweamafreyimu wezingubo zamehlo.Ukwengeza, intuthuko kubuchwepheshe bokukhiqiza iyenziwa ukuze kuncishiswe ukusetshenziswa kwamandla kanye nokunciphisa ukuphehlwa kwemfucuza ngesikhathi sokukhiqiza.
I-Eastman, engomunye wabakhiqizi abakhulu bepulasitiki emhlabeni, yandisa lokho ekwenzile kwezinye izingxenye zomhlaba ngezindaba ngoJanuwari odlule mayelana nemizamo yayo eFrance lapho inkampani izotshala imali efinyelela ku- $ 1 billion ukusheshisa umnotho oyindilinga ngokwakha i-molecule enkulu kunazo zonke emhlabeni. isikhungo sokugaywa kabusha kwamapulasitiki.Umongameli waseFrance u-Emmanuel Macron kanye nosihlalo webhodi lika-Eastman kanye no-CEO uMark Cost wenze isimemezelo sikaJanuwari lapho ubuchwepheshe bokuvuselela i-polyester yase-Eastman bungaphinda busebenzise amathani angama-metric afinyelela ku-160,000 minyaka yonke wemfucumfucu yepulasitiki okunzima ukuyigaya eshiswayo njengamanje.
Ukuthambekela kokungathathi hlangothi kwekhabhoni kuholele ekwandeni kokubambisana kanye nokusungulwa kwamazinga embonini.Imikhiqizo yezingubo zamehlo, abahlinzeki, nezinhlangano zezimboni ziyahlangana ukuze zithuthukise imihlahlandlela nezindlela ezingcono kakhulu zokuzuza ukungathathi hlangothi kwekhabhoni.Imizamo yokubambisana ivumela ukwabelana ngolwazi, ukuhlanganisa izinsiza, kanye nezinhlelo ezihlanganyelwe zokunciphisa iqoqo lekhabhoni lemboni.
Ngasekuqaleni kuka-2022, iMykita yamemezela ubudlelwano ne-Eastman ukuze ikhiphe ngokukhethekile i-Eastman Acetate Renew kumafreyimu ayo e-acetate.U-Eastman usebenza ngenkuthalo ezisombululweni, okuhlanganisa nohlelo lokuthatha kabusha olusebenzisa kabusha imfucuza ku-izingubo zamehloimboni ibe yizinto ezintsha ezisimeme, njengeI-Acetate Vuselela.I-Mykita izoba ngomunye wabokuqala abajoyina lolu hlelo uma seluqalile futhi lusebenza ngezinga e-Europe ukuze kwakheke ukujikeleza kwangempela kwezingubo zamehlo.Iqoqo le-Mykita Acetate no-Eastman likhishwe okokuqala e-LOFT 2022 eNew York ngoMashi odlule.
Ngasekupheleni kuka-2020, iSafilo yasebenzisana ne-Dutch engenzi nzuzo i-The Ocean Cleanup ukukhiqiza ingilazi yelanga elinganiselwe eyenziwe ngepulasitiki ejovwe etholwe ku-Great Pacific Garbage Patch (GPGP).
Sekukonke, ukuthambekela kokungathathi hlangothi kwekhabhoni kubumba kabusha imboni yezingubo zamehlo, kuqhuba izinhlelo zokusimama, ukuthonya okuthandwa ngabathengi, kanye nokugqugquzela ukuqamba okusha.Ukwamukela ukungathathi hlangothi kwekhabhoni kungaba yindlela enamandla yeizingubo zamehloamabhrendi ukuze ahambisane nezinhloso zokusimama, ahlangabezane nokulindelwe ngamakhasimende, futhi abe neqhaza emizamweni yomhlaba wonke yokunciphisa ukushintsha kwesimo sezulu.
Isikhathi sokuthumela: May-23-2023