De Rigo Vision SPA, mtsogoleri wamsika wapadziko lonse wokhala ndi mabanjakupanga, kupanga, ndi kugawa kwapamwamba kwambirizovala zapamasoyalengeza kuti yasaina mgwirizano kuti ipeze umwini wonse wa gawo la Rodenstock's Eyewear.Gulu la Rodenstock ndi mtsogoleri wapadziko lonse lapansi pazaumoyo wamasolusondi wopangabiometric, ndi ma lens ophthalmic omwe akupanga matekinoloje otsogola pamsika.Ntchitoyi idzamalizidwa kumapeto kwa gawo lachiwiri la 2023.
Kupeza kwa Rodenstock kudzalola De Rigo kukulitsa bizinesi yake ku Europe ndi Asia, makamaka ku Germany, yomwe ndi imodzi mwamisika yayikulu kwambiri padziko lonse lapansi.Rodenstock, kumbali ina, adzapindula ndi njira yogawa padziko lonse ya De Rigo komanso ukadaulo wotsatsa komanso kasamalidwe kamtundu.
Zachuma za mgwirizanowu sizinaululidwe, koma malinga ndi malipoti atolankhani, kugulidwa kwamtengo wapatali pafupifupi € 1.7 biliyoni ($ 2.1 biliyoni USD).
De Rigo ndi kampani yaku Italy yovala maso yomwe idakhazikitsidwa mu 1978 ndi Ennio De Rigo.Ili ku Belluno, Italy, ndipo imagwira ntchito m'maiko opitilira 80 padziko lonse lapansi.Kampaniyo imadziwika ndi zovala zake zapamwamba kwambiri zamaso monga Police, Lozza, ndi Sting.
De Rigo ali ndi mtundu wophatikizika wamabizinesi, zomwe zikutanthauza kuti imapanga, kupanga, ndikugawa zosonkhanitsira zobvala zamaso, zomwe zimalola kuwongolera bwino komanso kapangidwe kazinthu zake.Kampaniyo imayang'ana kwambiri zaukadaulo, kuyika ndalama zambiri pakufufuza ndi chitukuko kuti ipange zida zatsopano, mapangidwe, ndi ukadaulo wazovala zamaso.
Rodenstock, kumbali ina, ndi wopanga zovala zamaso waku Germany yemwe adakhazikitsidwa mu 1877 ndi Josef Rodenstock.Likulu lawo lili ku Munich, Germany, ndipo likupezeka padziko lonse lapansi m'maiko opitilira 85.Mafelemu owonera a Rodenstock amadziwika chifukwa cha kukongola kwawo kosatha mu mawonekedwe ndi mtundu, mawonekedwe abwino komanso kapangidwe kakang'ono.
Ponseponse, onse a De Rigo ndi Rodenstock ndi osewera odziwika bwino pamakampani opanga zovala zamaso, omwe amadziwika ndi mawonekedwe awo.mankhwala abwinondi mapangidwe atsopano.Kugulidwa kwa Rodenstock ndi De Rigo akuyembekezeka kupanga kampani yamphamvu komanso yampikisano yokhala ndi zinthu zambiri komanso kufikira padziko lonse lapansi.
Kuphatikiza apo, kupezekaku kukuyembekezeka kukhala ndi vuto lalikulu pamsika wa zovala zamaso, makamaka ku Europe ndi Asia.Nazi zina zomwe zingakhudze:
1. Kulimbitsidwa kwa msika: Kupezako kudzapanga kampani yayikulu komanso yamphamvu, yokhala ndi zinthu zambiri komanso kufikira padziko lonse lapansi.Izi zidzalimbitsa msika wa De Rigo, ndikupangitsa kukhala mpikisano wowopsa kwambiri pamakampani opanga zovala zamaso.
2. Kuwonjezeka kwa msika: Kupeza kudzawonjezeranso msika wa De Rigo, makamaka ku Ulaya kumene Rodenstock ali ndi mphamvu.Izi zipangitsa kuti kampaniyo ipikisane bwino ndi osewera ena akuluakulu amaso monga Luxottica ndi Essilor.
3. Kupeza kwakukulu kwa njira zogawira: De Rigo adzapeza mwayi wochuluka wa njira zogawira ku Germany, yomwe ndi imodzi mwa misika yayikulu kwambiri yamaso padziko lonse lapansi.Izi zidzalola kampaniyo kukulitsa bizinesi yake ndikuwonjezera malonda m'derali.
4. Kupititsa patsogolo luso laumisiri: Rodenstock amadziwika chifukwa cha luso lamakono la lens, lomwe De Rigo angagwiritse ntchito kuti apititse patsogolo zopereka zake.Kupezaku kupangitsa kuti De Rigo azitha kupeza ukadaulo ndi ukadaulo wa Rodenstock, ndikumuthandiza kupanga zovala zapamwamba komanso zapamwamba kwambiri.
5. Kuwonjezeka kwa maganizo pa kukhazikika: Onse a De Rigo ndi Rodenstock ali ndi chidwi chokhazikika pa kukhazikika, ndipo kugulidwa kumayembekezeredwa kulimbikitsanso kudzipereka kumeneku.Kampani yophatikizika idzakhala ndi nsanja yayikulu yolimbikitsira machitidwe okhazikika ndikuchepetsa chilengedwe chake.
Ponseponse, kugulidwa kwa Rodenstock ndi De Rigo kukuyembekezeka kukhala ndi zotsatira zabwino pamsika wa zovala zamaso, zomwe zimapangitsa kuti pakhale mpikisano wochulukirachulukira, zatsopano, komanso kukhazikika.
Nthawi yotumiza: May-05-2023