De Rigo Vision SPA, mutungamiri wemusika wepasi rose wemhuridesign, kugadzirwa, nekuparadzirwa kwemhando yepamusoroeyewearinozivisa kuti yakasaina chibvumirano chekuwana muridzi wakazara weRodenstock's Eyewear division.Rodenstock Group mutungamiri wepasi rose mune hutano hwemazisoinnovationuye mugadziri webiometric, uye ophthalmic lenses kuvandudza misika inotungamira matekinoroji.Iko kutengeserana kuchapedzwa kusvika kumagumo kwekota yechipiri ya2023.
Kutorwa kweRodenstock kuchabvumira De Rigo kuti iwedzere bhizinesi rayo muEurope neAsia, kunyanya muGermany, inova imwe yemisika mikuru yemaziso pasi rose.Rodenstock, kune rumwe rutivi, achabatsirwa kubva kuDe Rigo's global distribution network uye hunyanzvi mukushambadzira uye manejimendi emhando.
Mamiriro emari echibvumirano haasati aburitswa, asi maererano nemishumo yenhau, kutora kwacho kunokosheswa kutenderedza € 1.7 bhiriyoni ($ 2.1 bhiriyoni USD).
De Rigo ikambani yeItaly eyewear yakavambwa muna 1978 naEnnio De Rigo.Iyo yakavakirwa muBelluno, Italy, uye inoshanda munyika dzinopfuura makumi masere pasi rese.Iyo kambani inozivikanwa neayo ekutanga eyewear brands akadai seMapurisa, Lozza, uye Sting.
De Rigo ine vertically yakabatanidzwa bhizinesi modhi, zvinoreva kuti inogadzira, inogadzira, uye inogovera kuunganidzwa kwayo kwemaziso, ichibvumira kutonga kukuru pamusoro pemhando uye dhizaini yezvigadzirwa zvayo.Iyo kambani ine tarisiro yakasimba pakuvandudza, kuisa mari yakawanda mukutsvagisa nekusimudzira kugadzira zvinhu zvitsva, magadzirirwo, uye matekinoroji ezvipfeko zvayo zvemaziso.
Rodenstock, kune rumwe rutivi, inyanzvi yekugadzira maziso yeGerman yakavambwa muna 1877 naJosef Rodenstock.Iyo ine muzinda kuMunich, Germany, uye ine huvepo hwepasirese munyika dzinopfuura makumi masere neshanu.Rodenstock zviratidziro mafuremu anozivikanwa neayo asingagumi aesthetics muchimiro uye ruvara, ane hunhu akakwirira uye minimalistic dhizaini.
Pakazere, vese De Rigo naRodenstock vatambi vakanyatsogadzikana muindasitiri yezvipfeko zvemaziso, vanozivikanwa nekuita kwavo.zvigadzirwa zvemhando yepamusorouye zvigadzirwa zvitsva.Kutorwa kweRodenstock naDe Rigo kunotarisirwa kugadzira kambani yakasimba uye inokwikwidza ine huwandu hwechigadzirwa hwakakura uye kusvika pasirese.
Zvakare, kutora uku kunotarisirwa kuve nekukanganisa kukuru pamusika weziso, kunyanya muEurope neAsia.Hezvino zvimwe zvinogona kukanganisa:
1. Nzvimbo yemusika yakasimbiswa: Kuwana kuchagadzira kambani yakakura uye ine simba, ine huwandu hwakawanda hwezvigadzirwa uye kusvika pasi rose.Izvi zvichasimbisa nzvimbo yemusika yeDe Rigo, zvichiita kuti ive mukwikwidzi anotyisa muindasitiri yezvipfeko zvemaziso.
2. Kuwedzerwa mugove wemusika: Kuwanikwa kuchawedzerawo chikamu chemusika cheDe Rigo, kunyanya muEurope uko Rodenstock ine huvepo hwakasimba.Izvi zvinogonesa kambani kukwikwidza zvirinani nevamwe vatambi vakuru vemaziso vakaita saLuxottica naEssilor.
3. Kuwedzera kuwana nzira dzekugovera: De Rigo ichawana mukana mukuru kune nzira dzekugovera muGermany, inova imwe yemisika mikuru yemaziso pasi rose.Izvi zvichabvumira kambani kuwedzera bhizinesi rayo uye kuwedzera kutengesa munharaunda.
4. Kuvandudzwa kwehunyanzvi hwekuita tekinoroji: Rodenstock inozivikanwa nehunyanzvi hwayo hwekugadzira lens tekinoroji, iyo De Rigo inogona kukwirisa kuvandudza yayo yega zvigadzirwa.Kutorwa uku kuchagonesa De Rigo kuwana tekinoroji yeRodenstock uye hunyanzvi, ichiibatsira kugadzira zvigadzirwa zvepamberi uye zvemhando yepamusoro.
5. Kuwedzera kwekutarisa pamusoro pekuchengetedza: Vose De Rigo naRodenstock vane pfungwa yakasimba yekusimudzira, uye kutora kunotarisirwa kuwedzera kusimbisa kuzvipira uku.Iyo kambani yakasanganiswa ichava nepuratifomu yakakura yekusimudzira maitiro akagadzikana uye kuderedza kwayo nharaunda tsoka.
Pakazere, kutorwa kweRodenstock naDe Rigo kunotarisirwa kuve nemhedzisiro yakanaka pamusika wezvipfeko zvemaziso, zvichikonzera kuwedzera kukwikwidza, hunyanzvi, uye kusimba.
Nguva yekutumira: May-05-2023