I-De Rigo Vision SPA, inkokeli yosapho lwentengiso yehlabathi kwiuyilo, ukuveliswa kunye nokuhanjiswa komgangatho ophezuluiimpahla zamehloibhengeza ukuba ityikitye isivumelwano sokufumana ubunini obupheleleyo becandelo le-Eyewear likaRodenstock.Iqela leRodenstock liyinkokeli yehlabathi jikelele kwimpilo yamehloukusungula izinto ezintshakunye nomvelisi weibhayometriki, kunye neelensi zamehlo eziphuhlisa itekhnoloji ehamba phambili yentengiso.Intengiselwano iya kugqitywa ekupheleni kwekota yesibini ka-2023.
Ukuthengwa kweRodenstock kuya kuvumela iDe Rigo ukuba yandise ishishini layo eYurophu naseAsia, ngakumbi eJamani, yenye yeemarike ezinkulu zamehlo kwihlabathi.I-Rodenstock, ngakolunye uhlangothi, iya kuxhamla kwinethiwekhi yokusasazwa kwehlabathi ye-De Rigo kunye nobuchule bokuthengisa kunye nolawulo lwe-brand.
Imiqathango yezemali yesivumelwano ayizange ibhengezwe, kodwa ngokweengxelo zeendaba, ukufunyanwa kuxabisa malunga ne-1.7 yezigidigidi zeedola (i-2.1 yeebhiliyoni zeedola).
UDe Rigo yinkampani yamehlo yaseNtaliyane eyasekwa kwi-1978 ngu-Ennio De Rigo.Isekwe eBelluno, eItali, kwaye isebenza kumazwe angaphezu kwama-80 kwihlabathi liphela.Inkampani yaziwa ngeempawu zayo zamehlo eziphambili ezifana nePolisa, iLozza, kunye neSting.
UDe Rigo unemodeli yoshishino ethe nkqo edityanisiweyo, nto leyo ethetha ukuba iyayila, ivelise, kwaye isasaze ingqokelela yempahla yamehlo, ivumela ulawulo olukhulu kumgangatho kunye noyilo lweemveliso zayo.Inkampani igxininise kakhulu ekuveliseni izinto ezintsha, ityala imali eninzi kuphando kunye nophuhliso ukwenza izinto ezintsha, uyilo, kunye nobuchwepheshe beempahla zamehlo.
URodenstock, kwelinye icala, ngumvelisi wamehlo waseJamani owasekwa ngo-1877 nguJosef Rodenstock.Ikomkhulu iMunich, eJamani, kwaye inobukho behlabathi kumazwe angaphezu kwama-85.Iifreyimu zemiboniso ye-Rodenstock zaziwa ngobuhle bazo obungaphelelwa lixesha kwimilo kunye nombala, iimbalasane ezifanelekileyo kunye noyilo oluncinci.
Ngokubanzi, bobabini uDe Rigo kunye noRodenstock ngabadlali abasekwe kakuhle kumzi mveliso wamehlo, owaziwa ngokubaiimveliso ezisemgangathwenikunye noyilo oluyilayo.Ukuthengwa kweRodenstock nguDe Rigo kulindeleke ukuba kudale inkampani eyomeleleyo kunye nekhuphisanayo kunye noluhlu olubanzi lwemveliso kunye nokufikelela kwihlabathi jikelele.
Ngaphaya koko, ukufunyanwa kulindeleke ukuba kube nempembelelo enkulu kwintengiso yamehlo, ngakumbi eYurophu naseAsia.Nazi ezinye iimpembelelo ezinokubakho:
1. Isikhundla semarike esomeleziweyo: Ukuthengwa kuya kudala inkampani enkulu kwaye inamandla ngakumbi, kunye noluhlu olubanzi lweemveliso kunye nokufikelela kwihlabathi jikelele.Oku kuya komeleza ukuma kwemarike ye-De Rigo, kuyenze ikhuphisane eyoyikekayo ngakumbi kushishino lweempahla zamehlo.
2. Ukwandiswa kwesabelo semarike: Ukuthengwa kuya kwandisa isabelo semarike sikaDe Rigo, ngakumbi eYurophu apho iRodenstock inobukho obunamandla.Oku kuya kwenza ukuba inkampani ikwazi ukukhuphisana ngcono nabanye abadlali beempahla zamehlo abanjengoLuxottica kunye no-Essilor.
3. Ufikelelo olukhulu kumajelo osasazo: I-De Rigo iya kufumana ukufikelela okukhulu kumajelo osasazo eJamani, yenye yeemarike ezinkulu zamehlo ehlabathini.Oku kuya kuvumela inkampani ukuba yandise ishishini layo kwaye inyuse intengiso kulo mmandla.
4. Ukuphuculwa kwezakhono zobuchwepheshe: I-Rodenstock iyaziwa ngeteknoloji ye-lens entsha, leyo i-De Rigo inokunyusa ukuphucula imveliso yayo yemveliso.Ukufumana kuya kwenza uDe Rigo afikelele kwitekhnoloji kunye nobuchule bukaRodenstock, eyinceda ekuphuhliseni iimveliso zamehlo eziphucukileyo neziphucukileyo.
5. Ukwandiswa kokugxila ekuzinzeni: Bobabini i-De Rigo kunye ne-Rodenstock bagxininise kakhulu ekuzinzeni, kwaye ukufunyanwa kulindeleke ukuba kuqinise ngakumbi oku kuzinikela.Inkampani edibeneyo iya kuba neqonga elikhulu lokukhuthaza izenzo ezizinzileyo kunye nokunciphisa indawo yayo yokusingqongileyo.
Ngokubanzi, ukuthengwa kweRodenstock nguDe Rigo kulindeleke ukuba kube nefuthe elihle kwimarike yamehlo, okukhokelela ekukhuphisaneni okwandisiweyo, ukuveliswa kwezinto ezintsha kunye nokuzinza.
Ixesha lokuposa: May-05-2023