ʻOiai ʻo ka lua o ka mea hana ʻoihana nui loa a me ka lua o ka hui waiwai nui e hana nei i kā lākou mea maikaʻi loa, ʻo ka mea hana ʻoihana mua nui loa a me ka pūʻulu waiwai nui ʻoi loa ka mea e ʻohi mau ana i ka ikaika.
I ka hoʻomaka ʻana o 2017, ua hoʻolaha ka Italia Luxottica Group, ka mea hana maka maka nui loa o ka honua, a me Essilor, ka mea hana maka aniani nui loa, i ka hui ʻana, e hui pū ana i ka ʻoihana hana laina piha o ka hana lens a me nā kiʻi aniani e lilo i EssilorLuxottica Group, me ka huina. ka waiwai kūʻai o 59 biliona euros.ʻO ka makahiki aʻe i hōʻike ʻia ka loaʻa kālā o EUR 16.160 biliona.Ma ke ʻano he hui makua o nā makaaniani makaaniani e like me Ray-Ban a me Oakley, ʻo EssilorLuxottica nō hoʻi nā kuleana o ka ʻoihana maka no nā hōʻailona nani e like me Chanel, Giorgio Armani, Prada, Burberry, etc.
I nā makahiki ʻelua i hala iho nei, ʻaʻole i hana nui ʻo EssilorLuxottica i ka hoʻopukapuka kālā a me ke kālā, akā ua koho ʻo ia e hoʻoikaika i ka launa pū ʻana me nā ʻoihana ʻenehana e like me ka Facebook mua o Meta.I Kepakemapa 2021, ua hoʻokuʻu ʻo EssilorLuxottica i nā aniani akamai ʻo Ray-Ban Stories me ka hui pū ʻana me Facebook ma o Ray-Ban.ʻOiai ua kapa ʻia ʻo ia he mau aniani akamai a hoʻolako ʻia me kahi kāmela, ʻaʻole ʻike kēia mau aniani i kekahi ʻano o ka hōʻike kikohoʻe, ʻoi aku kāna hana e hopu i nā kiʻi, wikiō a me ke kani, no laila ua manaʻo ʻia kēia huahana ʻo ia ka AR maoli a Facebook e hoʻomaka ai. i ka ho'āʻo Spectacle e hiki mai ana.
Hoʻopuka ʻo Ray-Ban i nā aniani AR.I ka pane ʻana, ʻōlelo ʻo Alex Himel, VP o AR ma Facebook Reality Labs: "ʻO nā aniani ʻoi loa o ka honua, kūʻai ʻia e nā ʻoihana nui a maikaʻi loa o ka honua, he aha ke ala maikaʻi e hoʻomaka ai?"Ua ʻōlelo ʻo Rocco Basilico ma o ka hui pū ʻana me Facebook, hiki ke hoʻonui ʻia ka ʻenehana hiki ke hoʻohana ʻia i kekahi lā i 20 mau hōʻailona hui ma lalo o ka hui.
Ke noʻonoʻo nei i ka ʻimi ʻana a me ka hoʻopukapuka kālā ʻana o Facebook i ka manaʻo o ka metaverse ma hope o ka hoʻololi ʻana i kona inoa i Meta, ma ke ʻano he hoa o "aloha a me ka hauʻoli", ʻo ka holomua mau ʻana i ke kahua o nā aniani akamai ke koho no EssilorLuxottica i mua o ka mākeke ikaika. hoʻokūkū.E ʻimi i kahi ala ʻē aʻe.
No ka hui nui loa o LVMH, ma kahi o ka hoʻokomo kālā ʻana i ka mea hana maka maka Italia ʻo Marcolin a paʻa i ka 51% o nā ʻāpana a lilo i ka lua o ka mea kuleana nui loa o Korean brand Gentle Monster me kāna hui kālā L Catterton Asia, ʻaʻole ʻike ʻo LVMH i nā aniani.Aia nā hana koʻikoʻi ma ka ʻaoʻao ʻoihana.Akā, e like me Bernard Arnault kaila mau, ma mua o kona hoomaha ana i ka makahiki o 80 a hoopau i ka hoopuni ana o ka kiʻekiʻe-hopena kahua kiaʻi, ina LVMH pūʻulu e hoʻomaka i ka hoouka kaua ma luna o ka eyewear kuai mea no hoi kekahi debatable hihia.
Ka manawa hoʻouna: Jun-11-2022