Essilor Luxottica kwisi ya digitale

Mugihe uruganda rwa kabiri runini rukora umwuga hamwe nitsinda rya kabiri rinini cyane buri wese akora uko ashoboye, yaba uruganda rwa mbere runini rukora umwuga ndetse nitsinda rya mbere rinini cyane risa nkaho rigikusanya imbaraga.

Nko mu 2017, Itsinda ry’abataliyani ryitwa Luxottica, n’inganda nini cyane ku isi, hamwe na Essilor, uruganda runini rukora amadarubindi, batangaje ko bahujwe, bahuza ubucuruzi bwuzuye bwo gukora lens hamwe n’amakaramu y’amaso kugira ngo babe Itsinda rya EssilorLuxottica, hamwe hamwe agaciro k'isoko ingana na miliyari 59 z'amayero.Umwaka ukurikira yatangaje ko yinjije miliyari 16.160.Nka sosiyete nkuru yibirahuri byizuba nka Ray-Ban na Oakley, EssilorLuxottica nayo ifite uburenganzira bwikigo cyamaso cyamaso kubirango byiza nka Chanel, Giorgio Armani, Prada, Burberry, nibindi.

Mu myaka ibiri ishize, EssilorLuxottica ntabwo yateye intambwe nini mu ishoramari n’amafaranga, ahubwo yahisemo gushimangira ubufatanye bwimbitse n’amasosiyete y’ikoranabuhanga nka Meta yabanjirije Facebook.Muri Nzeri 2021, EssilorLuxottica yasohoye ibirahuri byubwenge Ray-Ban Inkuru ku bufatanye na Facebook binyuze kuri Ray-Ban.Nubwo yitwa ibirahuri byubwenge kandi ifite kamera, ibirahuri ntibimenya ubwoko ubwo aribwo bwose bwerekana, imikorere yacyo ni myinshi yo gufata amashusho, amashusho nijwi, bityo iki gicuruzwa gifatwa nkiki AR nyacyo Facebook izashyira ahagaragara mugihe kizaza ikizamini.

Ray-Ban yashyize ahagaragara ibirahuri bya AR.Mu gusubiza, Alex Himel, VP wa AR muri Facebook Reality Labs, yagize ati: “Ibirahuri byamamaye ku isi, bigurishwa n’amasosiyete akomeye kandi akomeye ku isi, ni ubuhe buryo bwiza bwo gutangira?”Igikoresho gishobora kwambarwa Rocco Basilico yemeje ko binyuze ku bufatanye na Facebook, ikoranabuhanga ryoroshye rishobora kwambarwa umunsi umwe kugeza ku yandi masoko 20 ya koperative munsi yitsinda.

Urebye uko Facebook ikurikirana nishoramari mubitekerezo bya metaverse nyuma yo guhindura izina ikitwa Meta, nkumufatanyabikorwa w "urukundo nibyishimo", gutera imbere guhoraho mubirahuri byubwenge bishobora guhitamo EssilorLuxottica imbere yisoko rikaze amarushanwa.Shakisha ubundi buryo.

Naho itsinda rinini cyane rya LVMH, usibye gushora imari mu Butaliyani bukora inkweto z’amaso Marcolin no gufata 51% by'imigabane no kuba umunyamigabane wa kabiri mu bucuruzi bwa koreya yitwa Gentle Monster hamwe na sosiyete yayo y’ikigega L Catterton Asia, LVMH itarabona amadarubindi.Hariho ingamba zingenzi kuruhande rwubucuruzi.Ariko ukurikije uburyo Bernard Arnault yakoresheje, mbere yuko asezera afite imyaka 80 akarangiza kugota umurima wo mu rwego rwo hejuru, niba itsinda rya LVMH rizatangira igitero gikomeye ku isoko ry’amaso nacyo ni ikibazo kigibwaho impaka cyane.