Nakuba umkhiqizi ochwepheshile wesibili ngobukhulu kanye neqembu lesibili elikhulu kunawo wonke enza konke okusemandleni akhe, kokubili umkhiqizi ochwepheshile wokuqala ngobukhulu kanye neqembu lokuqala elikhulukazi lokunethezeka kubonakala lisaqongelela amandla.
Kusukela ngo-2017, i-Italian Luxottica Group, umkhiqizi wezingubo zamehlo omkhulu kunawo wonke emhlabeni, kanye no-Essilor, umkhiqizi omkhulu wezibuko zamehlo, bamemezele ukuhlanganiswa, okuhlanganisa ibhizinisi lokukhiqiza umugqa ogcwele wokukhiqiza ama-lens kanye namafreyimu wezibuko zamehlo ukuze kube Iqembu le-EssilorLuxottica, nenani eliphelele. inani lemakethe lama-euro ayizigidi eziyizinkulungwane ezingama-59.Ngonyaka olandelayo kubikwe imali engenayo engu-EUR 16.160 billion.Njengenkampani engumzali yemikhiqizo yezibuko zelanga efana no-Ray-Ban no-Oakley, i-EssilorLuxottica futhi ingabanikazi bamalungelo e-ejensi yezingubo zamehlo emikhiqizo kanokusho efana ne-Chanel, Giorgio Armani, Prada, Burberry, njll.
Eminyakeni emibili edlule, u-EssilorLuxottica akenzanga umnyakazo omkhulu ekutshalweni kwezimali nasekuxhaseni ngemali, kodwa esikhundleni salokho ukhethe ukuqinisa ukubambisana okujulile nezinkampani zobuchwepheshe ezifana ne-Meta eyandulela i-Facebook.NgoSepthemba 2021, u-EssilorLuxottica wakhipha izingilazi ezihlakaniphile zikaRay-Ban Stories ngokubambisana ne-Facebook nge-Ray-Ban.Nakuba ibizwa ngezibuko ezihlakaniphile futhi ifakwe ikhamera, lezi zibuko aziboni noma yiluphi uhlobo lwesibonisi sedijithali, umsebenzi wayo ungaphezu kokuthwebula izithombe, ividiyo nomsindo, ngakho-ke lo mkhiqizo uthathwa njenge-AR yangempela ezokwethulwa yi-Facebook. ekuhlolweni kwe-Spectacle okuzayo.
URay-Ban wethula izibuko ze-AR.Ephendula, u-Alex Himel, i-VP ye-AR ku-Facebook Reality Labs, uthe: "Izibuko ezivelele kakhulu emhlabeni, ezithengiswa izinkampani ezinkulu nezihamba phambili emhlabeni, iyiphi indlela engcono yokuqala?"Ithuluzi eligqokekayo u-Rocco Basilico uveze ukuthi ngokusebenzisana ne-Facebook, ubuchwepheshe obugqokekayo obuhlakaniphile bunganwetshwa ngolunye usuku kwamanye ama-cooperative brand angama-20 ngaphansi kweqembu.
Uma kucatshangelwa ukuphishekela kuka-Facebook nokutshala imali emqondweni we-metaverse ngemuva kokushintsha igama layo ku-Meta, njengozakwethu "wothando nenjabulo", ukuthuthuka okuqhubekayo emkhakheni wezibuko ezihlakaniphile kungase kube ukukhetha kwe-EssilorLuxottica ebusweni bemakethe enolaka. ukuncintisana.Thola enye indlela.
Ngokuqondene neqembu elikhulu lokunethezeka i-LVMH, ngaphezu kokutshala imali kumkhiqizi wezingubo zamehlo wase-Italy iMarcolin nokubamba amasheya angu-51% nokuba umnikazi wamasheya wesibili ngobukhulu bomkhiqizo waseKorea iGentle Monster nenkampani yesikhwama sayo i-L Catterton Asia, i-LVMH ayikaboni izibuko zamehlo.Kukhona izinhlelo ezibalulekile ngasohlangothini lwebhizinisi.Kodwa ngokusho kwesitayela sikaBernard Arnault esingaguquki, ngaphambi kokuba athathe umhlalaphansi eneminyaka engu-80 futhi aqedele ukuvinjezelwa kwenkundla yokubuka ephezulu, ukuthi ngabe iqembu le-LVMH lizoqala ukuhlasela okunamandla emakethe yezingubo zamehlo nakho kuyindaba ephikisana kakhulu.
Isikhathi sokuthumela: Jun-11-2022