Yayin da ƙwararrun ƙwararrun ƙwararrun masana'anta na biyu da ƙungiyar alatu mafi girma ta biyu kowannensu yana yin iya ƙoƙarinsa, duka ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun farko da ƙungiyar alatu ta farko da alama har yanzu suna tara ƙarfi.
Tun farkon 2017, ƙungiyar Luxottica ta Italiya, babbar masana'anta ta duniya, da Essilor, mafi girman masana'antar gilashin ido, sun ba da sanarwar haɗin gwiwa, tare da haɗa kasuwancin samar da cikakken layi na masana'antar ruwan tabarau da firam ɗin gilashin ido don zama rukunin EssilorLuxottica, tare da jimlar. darajar kasuwa ta Euro biliyan 59.Shekara ta gaba ta ba da rahoton kudaden shiga na Yuro biliyan 16.160.A matsayin iyaye na samfuran tabarau irin su Ray-Ban da Oakley, EssilorLuxottica kuma ya mallaki haƙƙin hukumar sa ido don samfuran alatu irin su Chanel, Giorgio Armani, Prada, Burberry, da sauransu.
A cikin shekaru biyu da suka gabata, EssilorLuxottica bai yi manyan yunƙuri a cikin saka hannun jari da ba da kuɗi ba, amma a maimakon haka ya zaɓi ƙarfafa zurfin haɗin gwiwa tare da kamfanonin fasaha kamar Facebook wanda ya riga Meta.A cikin Satumba 2021, EssilorLuxottica ya fito da manyan tabarau na Ray-Ban Labarun tare da haɗin gwiwar Facebook ta hanyar Ray-Ban.Ko da yake ana kiransa smart glass kuma an sanye shi da kyamara, wannan gilashin ba ya gane kowane nau'in nunin dijital, aikinsa ya fi ɗaukar hotuna, bidiyo da sauti, don haka ana ɗaukar wannan samfurin a matsayin ainihin AR da Facebook zai ƙaddamar. a nan gaba gwajin Spectacle.
Ray-Ban ya ƙaddamar da gilashin AR.A cikin martani, Alex Himel, VP na AR a Facebook Reality Labs, ya ce: "Mafi kyawun gilashin duniya, wanda manyan kamfanoni na duniya suka sayar, wace hanya mafi kyau don farawa?"Na'urar da za a iya sawa Rocco Basilico ta yi nuni da cewa ta hanyar haɗin gwiwa tare da Facebook, fasahar sawa mai wayo za a iya ƙara wata rana zuwa wasu samfuran haɗin gwiwa 20 a ƙarƙashin ƙungiyar.
Yin la'akari da biyan Facebook da zuba jari a cikin ra'ayi na metaverse bayan canza sunansa zuwa Meta, a matsayin abokin tarayya na "ƙauna da farin ciki", ci gaba da ci gaba a fagen gilashin gilashi na iya zama zabi ga EssilorLuxottica a gaban kasuwa mai tsanani. gasar.Nemo wata hanya.
Amma ga babbar ƙungiyar alatu LVMH, ban da saka hannun jari a masana'antar kayan sawa ta Italiya Marcolin da kuma riƙe 51% na hannun jari da kuma zama mai hannun jari na biyu mafi girma na alamar Koriya ta Gentle Monster tare da kamfanin asusu na L Catterton Asia, LVMH bai riga ya ga gilashin ido ba.Akwai muhimman manufofi a bangaren kasuwanci.Amma bisa ga salon salon Bernard Arnault, kafin ya yi ritaya yana da shekaru 80, kuma ya kammala kewaye filin kallo mai tsayi, ko kungiyar LVMH za ta fara kai hari mai karfi kan kasuwar kayan kwalliyar kuma batu ne da za a iya cece-kuce.
Lokacin aikawa: Juni-11-2022