Ngelixa umenzi wesibini ngobukhulu ngobungcali kunye neqela lesibini ngobukhulu ubunewunewu ngamnye esenza konke okusemandleni akhe, bobabini abavelisi abanobuchule bokuqala kunye neqela lokuqala elikhulu lobunewunewu babonakala besaqokelela amandla.
Kwangoko ngo-2017, iQela lase-Italiya iLuxottica, eyona mveliso yamehlo inkulu ehlabathini, kunye no-Essilor, owona mvelisi mkhulu wamehlo, wabhengeza ukudityaniswa, ukudibanisa ishishini lokuvelisa iilensi kunye nezakhelo zeglasi zamehlo ukuze zibe liQela le-EssilorLuxottica, kunye nenani lilonke. ixabiso lemarike 59 billion euro.Kunyaka olandelayo ingxelo yengeniso ye-EUR 16.160 yeebhiliyoni.Njengenkampani engumzali yeendondo zelanga ezinje ngoRay-Ban kunye no-Oakley, i-EssilorLuxottica ikwanelungelo le-ejensi ye-eyewear kwiimpawu zodidi olunje ngeChanel, uGiorgio Armani, uPrada, uBurberry, njl.
Kwiminyaka emibini edlulileyo, i-EssilorLuxottica ayizange ihambe kakhulu kutyalo-mali kunye nenkxaso-mali, kodwa endaweni yoko yakhetha ukuqinisa intsebenziswano enzulu kunye neenkampani zeteknoloji ezifana ne-Meta eyandulela i-Facebook.NgoSeptemba ka-2021, u-EssilorLuxottica wakhupha iiglasi ezikrelekrele amabali kaRay-Ban ngokusebenzisana noFacebook ngeRay-Ban.Nangona ibizwa ngokuba ziiglasi ezikrelekrele kwaye ixhotyiswe ngekhamera, le glasi ayiqapheli naluphi na uhlobo lwesiboniso sedijithali, umsebenzi wayo ungaphezulu ukuthatha imifanekiso, ividiyo kunye nesandi, ngoko ke le mveliso ithathwa njengeyona AR yokwenyani eya kusungulwa nguFacebook. kuvavanyo lweSpectacle oluzayo.
URay-Ban usungula iiglasi ze-AR.Ukuphendula, u-Alex Himel, i-VP ye-AR kwi-Facebook Reality Labs, uthe: "Ezona glasi zibalaseleyo zehlabathi, ezithengiswa zezona nkampani zinkulu kunye nezona zibalaseleyo emhlabeni, yeyiphi indlela engcono yokuqalisa?"Isixhobo esinxitywayo u-Rocco Basilico wachaza ukuba ngentsebenziswano noFacebook, itekhnoloji enokunxitywa ngobukrelekrele inokongezwa ngenye imini iye kwezinye iibrendi zentsebenziswano ezingama-20 phantsi kweqela.
Ukuqwalasela ukuphishekela kwe-Facebook kunye notyalo-mali kwingcamango ye-metaverse emva kokutshintsha igama layo kwi-Meta, njengeqabane "lothando kunye nolonwabo", ukuqhubela phambili okuqhubekayo kwintsimi yeeglasi ezihlakaniphile kunokuba lukhetho lwe-EssilorLuxottica ebusweni beemarike ezibukhali. ukhuphiswano.Fumana enye indlela.
Ngokuphathelele elona qela likhulu le-LVMH, ukongeza kutyalo-mali kumenzi we-eyewear wase-Italiya uMarcolin kwaye ubambe i-51% yezabelo kwaye ube ngowesibini umnini-sabelo omkhulu we-brand yaseKorea i-Gentle Monster kunye nenkampani yengxowa-mali i-L Catterton Asia, i-LVMH ayikaboni iiglasi zamehlo.Kukho amaphulo abalulekileyo kwicala leshishini.Kodwa ngokungqinelana nesitayela sikaBernard Arnault, ngaphambi kokuba athathe umhlala-phantsi eneminyaka engama-80 kwaye agqibe ukungqingwa kwebala lokubukela eliphakamileyo, nokuba iqela le-LVMH liya kuqalisa uhlaselo olunamandla kwimarike yamehlo nayo yinto enokuxoxwa ngayo.
Ixesha lokuposa: Jun-11-2022