He hoʻopunipuni pinepine nā aniani.
ʻApelila 15, 2019
He pipiʻi nā aniani, ʻo ia ka ʻike kumu no nā mea he nui.
Hiki i nā makaaniani hoʻolālā ke kūʻai aku i $ 400, akā hoʻomaka nā maka aniani maʻamau mai nā hui e like me Pearle Vision ma kahi o $ 80. I nā makahiki i hala iho nei, ua hoʻomaka ka maka maka maka Warby Parker i ka hāʻawi ʻana i nā mea kūʻai aku i nā hopena koʻikoʻi ma ke kumukūʻai kūpono, akā ʻo Warby Parker eyewear. ke hoʻomaka nei ma $ 95.
ʻIke ʻia he piʻi kumukūʻai kēia mau kumukūʻai.Eia kekahi.
I kēia pule, ua kamaʻilio ka Los Angeles Times me ʻelua mau luna LensCrafters mua: ʻO Charles Dahan lāua ʻo E. Dean Butler, nāna i hoʻokumu iā LensCrafters ma 1983. Ua ʻae lāua ʻelua ua ʻaʻahu ʻia nā aniani kokoke i 1000%.
"No $ 4 a i $ 8, hiki iā ʻoe ke kiʻi i kahi mauna maikaʻi Warby Parker," wahi a Butler."No ka $ 15, hiki iā ʻoe ke kiʻi i kahi kiʻi hoʻolālā maikaʻi e like me Prada."
Ua hoʻohui ʻo Butler e hiki i nā mea kūʻai ke loaʻa i nā "makaaniani premium no $ 1.25 kēlā me kēia."Ua ʻakaʻaka ʻo ia i kona lohe ʻana aia nā aniani i kūʻai ʻia no $ 800 ma ʻAmelika Hui Pū ʻIa."Maopopo iaʻu.He ʻakaʻaka.He scam piha ia.
Ua hōʻoia ʻo Butler lāua ʻo Dahan ua kānalua ka mea kūʻai aku.Ke piʻi nei nā kumukūʻai ma ka ʻoihana optics.He aha ka mea hewa nui?ʻO Essilor Luxottica ka mea nui maka aniani, ka mea nui i ka ʻoihana.
ʻO Luxottica kahi hui maka maka Italian i hoʻokumu ʻia ma 1961. ʻO nā mea kaulana loa ʻo Oakley a me Ray-Ban, akā i loko o nā makahiki ua loaʻa kahi nalu o ka loaʻa ʻana e like me Sunglass Hut, Pearle Vision a me Cole National, nona ka Target a me Sears Optical. .Paʻa pū ʻo Luxottica i nā laikini no nā maka maka e like me Prada, Chanel, Coach, Versace, Michael Kors a me Tory Burch.Inā kūʻai ʻoe i nā maka aniani mai kahi hale kūʻai kūʻai ma ʻAmelika Hui Pū ʻIa, ua hana ʻia paha lākou e Luxottica.
Ua loaʻa iā Essilor, kahi hui ʻike Farani i noho mai ka makahiki 19, ma kahi o 250 mau hui i nā makahiki he 20 i hala.I ka makahiki 2017, ua kūʻai ʻo Essilor iā Luxottica ma kahi o $ 24 biliona.Manaʻo ka poʻe loea kālepa i ka hui ʻana o Essilor Luxottica he monopoly, ʻoiai ka ʻae ʻana o nā mea hoʻoponopono US a me EU a me ka hala ʻana o ka hoʻokolokolo antitrust a ka Federal Trade Commission.(Ua hoʻopili ʻo Vox i ka hui no ka manaʻo, akā ʻaʻole i loaʻa ka pane koke.)
Ua kākau ka mea kākau moʻolelo ʻo Sam Knight ma The Guardian i ka makahiki i hala: ʻO ke kumukūʻai o ka hui hou ma kahi o $ 50 biliona, ke kūʻai aku nei ma kahi o 1 biliona mau lens a me nā kiʻi i kēlā me kēia makahiki a hoʻolimalima ʻoi aku ma mua o 140,000 mau kānaka.
Ua ʻimi ʻo Knight i ke ʻano o ka hana ʻana o nā hui ʻelua i kēlā me kēia ʻano o ka ʻoihana maka.
Inā hoʻohana ʻo Luxottica i ka hapahā o ke kenekulia e kūʻai i nā mea koʻikoʻi o ka optics (frames, brands, major brands), Essilor kaʻina hana ʻike ʻole ʻia, nā mea hana aniani, nā mea hana kīkā, nā laboratories orthopedic (aniani).Kahi e hui ai) ua loaʻa... Ua paʻa ka hui ma luna o 8,000 patents ma ka honua holoʻokoʻa a hāʻawi kālā i nā noho maka.
Ma ka hana ʻana i ka hopena i ka ʻoihana, ʻo EssilorLuxottica e hoʻomalu pono i nā kumukūʻai.Ma ke ʻano he lālā o ka Optometrist Association o United Kingdom, ua haʻi ʻo ia i ka BBC e pili ana i ka hui ʻana: "Hāʻawi kēia i ka hui i ka mana o nā ʻano āpau o ka hāʻawi ʻana i nā huahana mai ka mea hana i ka mea hoʻohana hope."
Wahi a LensCrafters co-hoʻokumu ʻo Dahan, i nā makahiki 80 a me 90, ke kumu kūʻai metala a i ʻole nā maka aniani ma waena o $ 10 a me $ 15, a ʻo ke kumu kūʻai o nā lens ma kahi o $ 5. Ke kūʻai aku nei kāna hui i nā huahana ma kahi o $ 20 e hana ai no $ 99. Akā i kēia lā, hōʻailona ʻo EssilorLuxottica i kāna mau huahana a hiki i nā haneli kālā no ka mea hiki.
ʻAʻole mālama ʻia ka mana ʻoihana.I ka makahiki 2017, ua kākau ʻo David Balto, ka mea hoʻoponopono mua FTC i kahi hoʻoponopono e kāhea ana i nā regulators e ālai i ka hui ʻana me Essilor Luxottica, e ʻōlelo ana i nā mea kūʻai aku "pono ka hoʻokūkū maoli e pale i nā kumukūʻai maka aniani."Wahi a.Ua ʻōlelo lōʻihi ka poʻe loea ʻoihana e hana pololei ana ka mana o kahi ʻoihana e kūʻē i nā hōʻailona hoʻokūkū, ʻoiai ke hana nei me nā hui ʻokoʻa.ʻAʻole ia wale nō, akā i loko o ka waihona o ka mea kūʻai aku.
"Pēlā ko lākou lanakila ʻana i nā hōʻailona he nui," wahi a Dahan.“Inā ʻaʻole lākou e hana i kā lākou makemake, e ʻoki lākou iā ʻoe.Ua hiamoe nā luna Federal i ke kaʻa ʻana.ʻAʻole pono kēia mau ʻoihana a pau.Ua luku ʻia ka hoʻokūkū...
Ua hiki i kekahi mau hui, ʻoi aku hoʻi nā mea kūʻai aku e hoʻokūkū me nā kumukūʻai kiʻekiʻe o Essilor Luxottica.Aia ʻo Zenni Optical, kahi hui kikohoʻe maʻemaʻe e kūʻai aku ana i nā makaaniani no $ 8 wale nō. Aia pū kekahi ʻo America's Best, kahi hui makamaka nui me nā hale kūʻai ʻoi aku ma mua o 400 ma ʻAmelika Hui Pū ʻIa.
Ua hiki nō iā Warby Parker ke hoʻopaʻa i kāna ʻano kumu kūʻai ponoʻī.Hoʻokuʻu ʻia i ka makahiki 2010, ua lilo ia i mea punahele no nā millennials me ka ʻoi aku o 85 home try-ons a me nā ʻauwaʻa kala.ʻO Warby Parker, ʻaʻole i hoʻokuʻu i nā helu kālā, manaʻo e loaʻa iā ia ma kahi o $ 340 miliona i ka makahiki, i hoʻohālikelike ʻia me EssilorLuxottica $ 8.4 biliona i hoʻokahi makahiki.Eia nō naʻe, ke hōʻoiaʻiʻo nei e hiki i nā ʻoihana ke kūʻai aku i nā maka aniani i nā mea kūʻai aku ʻaʻole i loaʻa nā māka kiʻekiʻe.
Eia naʻe, e like me ka mea i hōʻike ʻia e nā luna hoʻokele LensCrafters mua, nui nā maka aniani i kūʻai ʻia ma kahi o $ 20 e hana ai.No laila hiki ke manaʻo ʻia ke kumukūʻai ʻo Warby Parker $ 95.ʻO nā maka maka he huahana a mākou e uku nui ai no ka manawa pau ʻole.
Ka manawa hoʻouna: Dec-10-2021