Hangata likhalase ke bolotsana.
La 15 Mmesa, 2019
Likhalase li theko e boima, e leng tsebo ea motheo ho ba bangata.
Likhalase tsa mahlo tsa moqapi li ka bitsa chelete e ka bang $ 400, empa likhalase tsa mahlo tse tloaelehileng tse tsoang lik'hamphani tse kang Pearle Vision li qala hoo e ka bang $ 80. Lilemong tse 'maloa tse fetileng, ho qalisoa ha liaparo tsa mahlo Warby Parker ho tsepamisitse maikutlo ho fa bareki litharollo tse qobellang ka theko e tlaase, empa Warby Parker eyewear. e ntse e qala ho $95.
Hoa etsahala hore litheko tsena li na le keketseho ea theko.Ho feta moo.
Bekeng ena, Los Angeles Times e buile le batsamaisi ba babeli ba pele ba LensCrafters: Charles Dahan le E. Dean Butler, ba thehileng LensCrafters ka 1983. Ka bobeli ba lumela hore likhalase li apere hoo e ka bang 1000%.
"Bakeng sa $ 4 ho isa ho $ 8, o ka fumana thaba e makatsang ea boleng ba Warby Parker," ho boletse Butler."Ka $ 15, o ka fumana foreimi ea boleng bo holimo joalo ka Prada."
Butler o ekelitse hore bareki ba ka fumana "likhalase tsa premium bakeng sa $ 1.25 e le 'ngoe."O ile a tšeha ha a utloa hore ho na le likhalase tse rekisoang ka $ 800 United States."Kea tseba.Ke bohlanya.Ke bolotsana bo felletseng.”
Butler le Dahan ba tiisitse hore moreki o se a ntse a belaela.Litheko lia nyoloha indastering ea optics.Molato o moholo ke ofe?Seqhenqha sa eyeglass Essilor Luxottica, eo ha e le hantle e laolang indasteri.
Luxottica ke k'hamphani ea mahlo ea Italy e thehiloeng ka 1961. Lihlahisoa tse tummeng ka ho fetisisa ke Oakley le Ray-Ban, empa ho theosa le lilemo ho bile le leqhubu la ho reka tse kang Sunglass Hut, Pearle Vision le Cole National, tse nang le Target le Sears Optical. .Luxottica e boetse e na le mangolo a tumello bakeng sa liaparo tsa mahlo tsa moqapi tse kang Prada, Chanel, Coach, Versace, Michael Kors le Tory Burch.Haeba u reka likhalase tsa mahlo lebenkeleng la mabenkele United States, e ka 'na eaba li entsoe ke Luxottica.
Essilor, k'hamphani ea French optical e bileng teng ho tloha lekholong la bo19 la lilemo, e rekile lik'hamphani tse ka bang 250 lilemong tse 20 tse fetileng.Ka 2017, Essilor o ile a reka Luxottica ka chelete e ka bang $ 24 limilione tse likete.Litsebi tsa khoebo li nka ho kopanngoa ha Essilor Luxottica e le monopoly, ho sa tsotellehe tumello ea balaoli ba US le EU le ho feta ha patlisiso ea Federal Trade Commission ea khahlanong le ts'epo.(Vox e ikopanye le k'hamphani bakeng sa maikutlo, empa ha ea ka ea fumana karabo hanghang.)
Moqolotsi oa litaba Sam Knight o ngotse ho The Guardian selemong se fetileng: Khampani e ncha e na le chelete e ka bang $ 50 limilione tse likete, e rekisa lilense le liforeimi tse ka bang limilione tse likete tse 1 selemo le selemo 'me e hira batho ba fetang 140,000.
Knight o ile a batlisisa hore na lik'hamphani tsena tse peli li sebetsa joang karolong e 'ngoe le e 'ngoe ea indasteri ea liaparo tsa mahlo.
Haeba Luxottica e qeta kotara ea lekholo la lilemo e reka lintho tsa bohlokoa ka ho fetisisa tsa optics (liforeimi, lihlahisoa, lihlahisoa tse kholo), Essilor e sebetsa likarolo tse sa bonahaleng, baetsi ba likhalase, baetsi ba katara, lilaboratori tsa masapo (khalase).Where to assemble) e fumanoe... Khampani e na le litokelo tse fetang 8,000 lefatšeng ka bophara 'me e tšehetsa litulo tsa mahlo.
Ka ho ba le tšusumetso e joalo indastering, EssilorLuxottica e laola litheko.E le setho sa Mokhatlo oa Optometrist oa United Kingdom, o ile a bolella BBC mabapi le kopano ena: "Sena se fa sehlopha taolo holim'a likarolo tsohle tsa tlhahiso ea lihlahisoa ho tloha ho moetsi ho ea ho mosebedisi oa ho qetela."
Ho ea ka mothehi-'moho le LensCrafters Dahan, lilemong tsa bo-80 le bo-90, liaparo tsa mahlo tsa tšepe kapa tsa polasetiki li ne li bitsa chelete e pakeng tsa $ 10 le $ 15, 'me lilense li bitsa chelete e ka bang $ 5. K'hamphani ea hae e rekisa lihlahisoa tse jang chelete e ka bang $ 20 ho etsa $. 99. Empa kajeno, EssilorLuxottica e tšoaea lihlahisoa tsa eona ho fihlela ho makholo a lidolara hobane hoa khoneha.
Taolo ea k'hamphani ha e hlokomolohuoe.Ka selemo sa 2017, moetsi oa maano oa mehleng oa FTC David Balto o ile a ngola sengoloa se ipiletsang ho balaoli ho thibela ho kopana le Essilor Luxottica, a re bareki "ba hloka tlholisano ea 'nete ho fokotsa litheko tse ntseng li phahama tsa likhalase tsa mahlo."Ho boletse.Litsebi tsa indasteri ke khale li boletse hore matla a k'hamphani a sebetsa ka leeme khahlano le lihlahisoa tse hlolisanoang, leha e sebetsana le mekhatlo e arohaneng.Eseng seo feela, empa hape le ho portfolio ea moreki.
"Ke kamoo ba neng ba laola mefuta e mengata haholo," ho boletse Dahan.“Haeba ba sa etse seo ba se batlang, ba tla o kgaola.Ba boholong 'musong ba ile ba robala ha ba ntse ba khanna.Lik'hamphani tsena kaofela ha lia lokela ho ba e 'ngoe.E ile ea senya tlhōlisano...
Lik'hamphani tse ling, haholo-holo barekisi ba elektronike, ba ile ba khona ho hlōlisana le litheko tse phahameng tsa Essilor Luxottica.Ho na le Zenni Optical, k'hamphani e hloekileng ea digital e rekisang likhalase tsa mahlo ka $ 8 feela. Ho boetse ho na le Amerika's Best, k'hamphani e kholo ea liaparo tsa mahlo e nang le mabenkele a fetang 400 ho pholletsa le United States.
Warby Parker le eena o ile a khona ho khomarela moralo oa hae oa litheko.E tsebisitsoe ka 2010, e se e le thatohatsi ea batho ba lilemo tse sekete ka liteko tsa lapeng tse fetang 85 le likepe tse mebala-bala.Warby Parker, e sa kang ea lokolla lipalo tsa lichelete, e hakanya hore e fumana chelete e ka bang $ 340 milione ka selemo, ha e bapisoa le EssilorLuxottica ea $ 8.4 limilione tse likete ka selemo.Leha ho le joalo, e ntse e paka hore lik'hamphani li ka rekisa likhalase tsa mahlo ho bareki ba se nang matšoao a phahameng a makatsang.
Leha ho le joalo, joalo ka ha baokameli ba mehleng ba LensCrafters ba senotse, likhalase tse ngata tsa mahlo li hlile li bitsa $ 20 ho li etsa.Kahoo esita le foreimi ea Warby Parker ea $ 95 e ka nkoa e le theko e boima.Liaparo tsa mahlo li bonahala e le sehlahisoa seo re se lefang ka ho sa feleng.
Nako ea poso: Dec-10-2021