Magalasi nthawi zambiri amakhala chinyengo.
Epulo 15, 2019
Magalasi ndi okwera mtengo, chomwe ndi chidziwitso chofunikira kwa ambiri.
Magalasi okonza maso amatha kufika $ 400, koma magalasi odziwika bwino ochokera kumakampani monga Pearle Vision amayamba pafupifupi $ 80. Zaka zingapo zapitazi, oyambitsa maso a Warby Parker adayang'ana kwambiri popereka ogula njira zothetsera mavuto pamtengo wotsika mtengo, koma zovala za Warby Parker. ikuyamba pa $95.
Zikuoneka kuti mitengo imeneyi ndi kukwera mtengo.Komanso.
Sabata ino, Los Angeles Times inalankhula ndi akuluakulu awiri omwe kale anali a LensCrafters: Charles Dahan ndi E. Dean Butler, omwe adayambitsa LensCrafters mu 1983. Onse awiri amavomereza kuti magalasi amavala pafupifupi 1000%.
"Kwa $ 4 mpaka $ 8, mutha kupeza chokwera chodabwitsa cha Warby Parker," adatero Butler."Kwa $ 15, mutha kupeza chimango chapamwamba ngati Prada."
Butler adawonjezeranso kuti ogula atha kupeza "magalasi apamwamba $ 1.25 aliyense."Anaseka atamva kuti pali magalasi ogulitsidwa $ 800 ku United States."Ndikudziwa.Ndizopusa.Umenewu ndi chinyengo chonse.”
Butler ndi Dahan adatsimikizira kuti wogulayo anali wokayikira kale.Mitengo ikukwera m'makampani opanga ma optics.Kodi wolakwa wamkulu ndi chiyani?Eyeglass chimphona Essilor Luxottica, amene kwenikweni amalamulira makampani.
Luxottica ndi kampani yaku Italy ya eyewear yomwe idakhazikitsidwa mu 1961. Mitundu yotchuka kwambiri ndi Oakley ndi Ray-Ban, koma kwazaka zambiri pakhala pali zogula zambiri monga Sunglass Hut, Pearle Vision ndi Cole National, omwe ali ndi Target ndi Sears Optical. .Luxottica ilinso ndi ziphaso zopangira zovala zamaso monga Prada, Chanel, Coach, Versace, Michael Kors ndi Tory Burch.Mukagula magalasi am'maso ku sitolo yogulitsa ku United States, mwina amapangidwa ndi Luxottica.
Essilor, kampani ya ku France ya kuwala yomwe yakhalapo kuyambira zaka za m'ma 1800, yapeza makampani pafupifupi 250 m'zaka 20 zapitazi.Mu 2017, Essilor adagula Luxottica pafupifupi $ 24 biliyoni.Akatswiri a zamalonda amaona kuti kuphatikizika kwa Essilor Luxottica kukhala wodzilamulira yekha, ngakhale kuvomerezedwa ndi olamulira a US ndi EU komanso kudutsa kafukufuku wotsutsana ndi Federal Trade Commission.(Vox adalumikizana ndi kampaniyo kuti apereke ndemanga, koma sanayankhe nthawi yomweyo.)
Mtolankhani Sam Knight analemba mu The Guardian chaka chatha: Kampani yatsopanoyi ndi yamtengo wapatali pafupifupi $ 50 biliyoni, ikugulitsa magalasi ndi mafelemu pafupifupi 1 biliyoni chaka chilichonse ndikulemba anthu oposa 140,000.
Knight adafufuza momwe makampani awiriwa amagwirira ntchito pazovala zamaso.
Ngati Luxottica amatha kotala la zaka zana akugula zinthu zofunika kwambiri za optics (mafelemu, mtundu, mitundu yayikulu), Essilor imapanga magawo osawoneka, opanga magalasi, opanga magitala, ma labotale a mafupa (galasi).Komwe kusonkhana) zapezedwa....
Pakupanga izi pamakampani, EssilorLuxottica imayendetsa mitengo.Monga membala wa bungwe la Optometrist Association of the United Kingdom, adauza BBC za kuphatikizako kuti: "Izi zimapatsa gulu mphamvu zonse zoperekera zinthu kuchokera kwa wopanga mpaka kwa ogwiritsa ntchito."
Malinga ndi LensCrafters co-anayambitsa Dahan, mu 80's ndi 90's, zitsulo kapena pulasitiki eyewear ndalama pakati pa $ 10 ndi $ 15, ndi magalasi ndalama pafupifupi $ 5. Kampani yake amagulitsa katundu kuti ndalama pafupifupi $20 kupanga $ 99. Koma lero, EssilorLuxottica imayika zinthu zake mpaka mazana a madola chifukwa ndizotheka.
Kuwongolera kampani sikunyalanyazidwa.Mu 2017, yemwe kale anali wopanga malamulo a FTC a David Balto adalemba mkonzi kuyitanitsa owongolera kuti aletse kuphatikizana ndi Essilor Luxottica, nati ogula "amafunika mpikisano weniweni kuti athetse kukwera kwamitengo yamagalasi."Anatero.Akatswiri azamakampani akhala akunena kwanthawi yayitali kuti mphamvu zamakampani zikugwira ntchito mopanda chilungamo motsutsana ndi omwe akupikisana nawo, ngakhale pochita ndi mabungwe osiyanasiyana.Osati kokha, komanso mu mbiri ya wogula.
"Umu ndi momwe amalamulira mitundu yambiri," adatero Dahan.Ngati sachita zomwe akufuna, adzakuduladula.Akuluakulu a boma adagona akuyendetsa galimoto.Makampani onsewa samayenera kukhala amodzi.Zinawononga mpikisano...
Makampani ena, makamaka ogulitsa ma e-retails, adatha kupikisana ndi mitengo yapamwamba ya Essilor Luxottica.Palinso Zenni Optical, kampani yoyera ya digito yomwe imagulitsa magalasi ndi $ 8 yokha. Palinso America's Best, kampani yayikulu yovala maso yokhala ndi masitolo opitilira 400 ku United States konse.
Warby Parker adathanso kumamatira kumitengo yake.Chokhazikitsidwa mu 2010, chakhala chokondedwa kwambiri ndi zaka chikwi ndi zoyeserera kunyumba zopitilira 85 ndi zombo zokongola.Warby Parker, yemwe sanatulutse ziwerengero zachuma, akuyerekeza kuti amapeza pafupifupi $ 340 miliyoni pachaka, poyerekeza ndi EssilorLuxottica $ 8.4 biliyoni pachaka.Komabe, zimatsimikizirabe kuti makampani amatha kugulitsa magalasi kwa ogula omwe alibe chizindikiro chachilendo.
Komabe, monga oyang'anira akale a LensCrafters adawululira, magalasi ambiri amawononga pafupifupi $ 20 kupanga.Chifukwa chake ngakhale chimango cha Warby Parker cha $ 95 chikhoza kuonedwa ngati chokwera mtengo.Zovala zamaso zikuwoneka ngati chinthu chomwe timalipira mpaka kalekale.
Nthawi yotumiza: Dec-10-2021