Magirazi kazhinji chitsotsi.
Kubvumbi 15, 2019
Magirazi anodhura, inova ruzivo rwekutanga kune vakawanda.
Magirazi emeso emugadziri anogona kuita mari inosvika madhora mazana mana, asi magirazi emaziso akajairika kubva kumakambani akaita sePearle Vision anotangira pamadhora mazana masere. ichiri kutanga pamadhora makumi mapfumbamwe nemashanu.
Zvinoitika kuti mitengo iyi ine mutengo wekuwedzera.Uyezve.
Vhiki rino, Los Angeles Times yakataura nevaimbova vatungamiri veLensCrafters: Charles Dahan naE. Dean Butler, avo vakagadzira LensCrafters muna 1983. Vose vanobvuma kuti magirazi anopfekedzwa anenge 1000%.
"Nemadhora mana kusvika kumadhora masere, unogona kuwana inoshamisa yeWarby Parker mhando," Butler akadaro."Nemadhora gumi nemashanu, unogona kuwana chimiro chemhando yekugadzira sePrada."
Butler akawedzera kuti vatengi vanogona kuwana "magirazi ekutanga emadhora 1.25 rimwe nerimwe."Akaseka paakanzwa kuti kune magirazi aitengeswa ne$800 kuUnited States."Ndinoziva.Hazvina musoro.Hutsotsi hwakakwana.”
Butler naDahan vakasimbisa kuti mutengi anga atonyumwa.Mitengo iri kukwira muindasitiri yemaziso.Chii chiri kunyanya kukonzera?Eyeglass hofori Essilor Luxottica, iyo inonyanya kutonga indasitiri.
Luxottica ikambani yeItaly eyewear yakavambwa muna 1961. Zvigadzirwa zvinonyanya kufarirwa ndezveOakley naRay-Ban, asi nekufamba kwemakore kwave kune mafungu ekutenga akadai seSunglass Hut, Pearle Vision uye Cole National, iyo ine zvese Target uye Sears Optical. .Luxottica inewo marezinesi ezvipfeko zvemeso zvemugadziri akadai saPrada, Chanel, Coach, Versace, Michael Kors naTory Burch.Kana ukatenga magirazi emaziso kubva kuchitoro chezvitoro muUnited States, anogona kunge akagadzirwa neLuxottica.
Essilor, kambani yeFrench optical yave iripo kubva muzana ramakore rechi19, yakawana makambani anosvika mazana maviri nemakumi mashanu mumakore makumi maviri apfuura.Muna 2017, Essilor yakatenga Luxottica yemadhora mazana maviri nemana emadhora.Nyanzvi dzezvekutengeserana dzinoona kubatanidzwa kweEssilor Luxottica sekuzvimiririra, kunyangwe kubvumidzwa kweUS neEU vanodzora uye nekupfuura kweFederal Trade Commission's antitrust kuferefeta.(Vox yakabata kambani kuti itaure, asi haina kuwana mhinduro ipapo.)
Mutori wenhau Sam Knight akanyora muThe Guardian gore rapfuura: Kambani nyowani iyi inokosha madhora mabhiriyoni makumi mashanu, inotengesa anoda kusvika bhiriyoni imwe mapeya emalenzi nemafuremu gore rega rega uye ichihaya vanhu vanopfuura zviuru zana nemakumi mana.
Knight akaongorora kuti makambani maviri aya anoshanda sei mune ese maficha eindasitiri yemaziso.
Kana Luxottica akapedza chikamu chechina chezana ramakore achitenga zvakanyanya kukosha zvinhu zve optics (mafuremu, mhando, mhando huru), Essilor inogadzira zvikamu zvisingaonekwe, vagadziri vegirazi, vanogadzira magitare, marabhoritari emapfupa (girazi).Kwakuungana) kwawanikwa... Kambani inobata pamusoro pe8,000 patents pasi rose uye inopa mari yeziso cheya.
Nekuita kudaro paindasitiri, EssilorLuxottica inodzora mitengo.Senhengo yeOptometrist Association yekuUnited Kingdom, akaudza BBC nezvekubatana uku: "Izvi zvinopa boka kutonga pamusoro pese maficha ekuunza zvigadzirwa kubva kumugadziri kusvika kumushandisi wekupedzisira."
Maererano neLensCrafters co-muvambi Dahan, muma80's uye 90's, simbi kana yepurasitiki eyewear inodhura pakati pe $ 10 ne $ 15, uye lens inodhura madhora 5. Kambani yake inotengesa zvigadzirwa zvinodhura madhora makumi maviri kuita $. 99. Asi nhasi, EssilorLuxottica inomaka zvigadzirwa zvayo kusvika kumazana emadhora nekuti zvinogoneka.
Kudzora kwekambani hakuna kufuratirwa.Muna 2017, aimbove mugadziri wemitemo weFTC, David Balto akanyora chinyorwa ichidana vatongi kuti vavhare kubatanidzwa neEssilor Luxottica, achiti vatengi "vanoda makwikwi chaiwo kudzikamisa mitengo yegirazi yemaziso."Akadaro.Nyanzvi dzemaindasitiri dzakagara dzichitaura kuti simba rekambani riri kushanda zvisina tsarukano kurwisa mhando dzinokwikwidza, kunyangwe ichishanda nemasangano akasiyana.Kwete izvozvo chete, asiwo mune mutengi portfolio.
"Ndiwo mabatiro avaiita mhando dzakawanda," akadaro Dahan.“Kana vakasaita zvavanoda vanokusiya.Vakuru veFederal vakarara vachityaira.Makambani ese aya aisafanirwa kunge ari mamwe.Zvakaparadza makwikwi...
Mamwe makambani, kunyanya e-retailers, akakwanisa kukwikwidza nemitengo yakakwira yeEssilor Luxottica.Kune Zenni Optical, kambani yedhijitari yakachena inotengesa magirazi emaziso nemadhora masere chete. Kune zvakare America's Best, kambani hombe yezvipfeko zvemaziso ine zvitoro zvinopfuura mazana mana muUnited States yose.
Warby Parker akakwanisawo kunamatira kune yake yemitengo chimiro.Yakatangwa muna 2010, yave inofarirwa nemireniyumu ine anopfuura makumi masere neshanu edzimba dzekuedza-ons uye neruvara zvikepe.Warby Parker, iyo isati yaburitsa huwandu hwemari, inofungidzira kuti inowana mari inosvika mazana matatu nemakumi mana emamiriyoni emadhora pagore, zvichienzaniswa neEssilorLuxottica's $ 8.4 bhiriyoni pagore.Nekudaro, zvichiri kuratidza kuti makambani anogona kutengesa magirazi emaziso kune vatengi vasina zvinoshamisa yakakwira markup.
Nekudaro, sezvakaburitswa nevaimbove vatariri veLensCrafters, magirazi emaziso mazhinji anodhura madhora makumi maviri kugadzira.Saka kunyangwe Warby Parker's $ 95 furemu inogona kunzi inodhura.Eyewear inoita kunge chigadzirwa chatinobhadhara zvachose.
Nguva yekutumira: Zvita-10-2021