Cov iav feem ntau yog kev dag ntxias.
Plaub Hlis 15, 2019
Cov iav yog kim, uas yog ib qho kev paub txog ntau yam.
Cov tsom iav tsom iav tuaj yeem raug nqi txog $ 400, tab sis tus qauv tsom iav los ntawm cov tuam txhab xws li Pearle Vision pib ntawm ib ncig ntawm $ 80. Ob peb xyoos dhau los, qhov muag tsom iav Warby Parker tau tsom mus rau muab cov neeg yuav khoom nrog cov kev daws teeb meem ntawm tus nqi pheej yig, tab sis Warby Parker eyewear. tseem pib ntawm $95.
Nws hloov tawm tias cov nqi no tau nce nqi.Ntxiv mus.
Lub lim tiam no, Los Angeles Times tau tham nrog ob tus thawj coj ntawm LensCrafters yav dhau los: Charles Dahan thiab E. Dean Butler, uas tau tsim LensCrafters hauv xyoo 1983. Ob leeg lees tias cov tsom iav tau hnav yuav luag 1000%.
"Rau $ 4 txog $ 8, koj tuaj yeem tau txais ib qho amazing Warby Parker zoo mount," Butler hais."Rau $ 15, koj tuaj yeem tau txais tus qauv tsim qauv zoo li Prada."
Butler tau hais ntxiv tias cov neeg yuav khoom tuaj yeem tau txais "khoom iav zoo rau $ 1.25 txhua."Nws luag thaum nws hnov tias muaj cov tsom iav muag rau $800 hauv Tebchaws Meskas.“Kuv paub.Nws yog ruam.Nws yog kev dag ntxias tag nrho. "
Butler thiab Dahan tau lees paub tias tus neeg yuav khoom twb tsis txaus ntseeg.Cov nqi yog nce hauv kev lag luam optics.Lub ntsiab culprit yog dab tsi?Eyeglass giant Essilor Luxottica, uas yeej tseem ceeb dominates kev lag luam.
Luxottica yog ib lub tuam txhab Italian eyewear tsim nyob rau hauv 1961. Cov hom nrov tshaj plaws yog Oakley thiab Ray-Ban, tab sis ntau xyoo dhau los muaj nthwv dej ntawm kev yuav khoom xws li Sunglass Hut, Pearle Vision thiab Cole National, uas muaj ob hom phiaj thiab Sears Optical. .Luxottica tseem tuav cov ntawv tso cai rau cov tsom iav xws li Prada, Chanel, Coach, Versace, Michael Kors thiab Tory Burch.Yog tias koj yuav tsom iav los ntawm lub khw muag khoom hauv Tebchaws Meskas, lawv yuav tau tsim los ntawm Luxottica.
Essilor, Fabkis lub tuam txhab kho qhov muag uas muaj txij li xyoo 19th, tau txais txog 250 lub tuam txhab hauv 20 xyoo dhau los.Hauv 2017, Essilor tau yuav Luxottica rau txog $ 24 billion.Cov kws tshaj lij kev lag luam xav txog kev sib koom ua ke ntawm Essilor Luxottica los ua ib qho kev lag luam, txawm tias muaj kev pom zoo los ntawm US thiab EU cov neeg tswj hwm thiab dhau los ntawm Tsoom Fwv Teb Chaws Trade Commission qhov kev tshawb nrhiav kev tsis ntseeg.(Vox tau hu rau lub tuam txhab rau kev tawm tswv yim, tab sis tsis tau txais cov lus teb tam sim.)
Tus kws sau xov xwm Sam Knight tau sau rau hauv Tus Saib Xyuas xyoo tas los: Lub tuam txhab tshiab muaj nqis txog $ 50 nphom, muag ze li 1 billion khub ntawm lo ntsiab muag thiab thav duab txhua xyoo thiab ntiav ntau dua 140,000 tus neeg.
Knight delved rau hauv yuav ua li cas ob lub tuam txhab ua haujlwm hauv txhua yam ntawm kev lag luam tsom iav.
Yog tias Luxottica siv sijhawm li peb lub hlis twg ntawm ib puas xyoo yuav cov khoom tseem ceeb tshaj plaws ntawm optics (thav duab, hom, hom loj), Essilor txheej txheem tsis pom, cov iav tsim, guitar tsim, orthopedic kuaj (iav).Qhov twg los sib sau ua ke) tau txais... Lub tuam txhab tuav ntau tshaj 8,000 patents thoob ntiaj teb thiab nyiaj txiag lub rooj zaum.
Los ntawm kev ua kom muaj kev cuam tshuam rau kev lag luam, EssilorLuxottica tseem ceeb tswj cov nqi.Raws li ib tug tswv cuab ntawm Optometrist Association ntawm United Kingdom, nws hais rau BBC txog kev sib koom ua ke: "Qhov no muab cov pab pawg tswj hwm txhua yam ntawm cov khoom xa tawm los ntawm cov chaw tsim khoom mus rau cov neeg siv kawg."
Raws li LensCrafters co-founder Dahan, nyob rau hauv lub 80′s thiab 90′s, hlau los yog yas eyewear raug nqi ntawm $10 thiab $15, thiab lo ntsiab muag raug nqi txog $5. Nws lub tuam txhab muag cov khoom uas raug nqi $20 los ua rau $ 99. Tab sis hnub no, EssilorLuxottica cim nws cov khoom mus txog ntau pua daus las vim nws muaj peev xwm.
Lub tuam txhab tswj tsis tau saib xyuas.Hauv 2017, yav dhau los FTC tus tsim cai lij choj David Balto tau sau tsab ntawv xov xwm hu xov tooj rau cov neeg tswj hwm los thaiv kev sib koom ua ke nrog Essilor Luxottica, hais tias cov neeg yuav khoom "xav tau kev sib tw tiag tiag los tswj cov nqi tsom iav."Hais.Cov kws tshaj lij hauv kev lag luam tau hais ntev ntev tias lub zog ntawm lub tuam txhab ua haujlwm tsis ncaj ncees tawm tsam cov npe sib tw, txawm tias cuam tshuam nrog cov koom haum sib txawv.Tsis tas li ntawd xwb, tab sis kuj nyob rau hauv lub buyer's portfolio.
Dahan tau hais tias "Qhov ntawd yog qhov lawv tau tswj hwm ntau lub npe," Dahan hais.“Yog tias lawv tsis ua qhov lawv xav tau, lawv yuav txiav koj tawm.Tsoom fwv teb chaws cov tub ceev xwm poob pw tsaug zog thaum tsav tsheb.Tag nrho cov tuam txhab no yuav tsum tsis yog ib qho.Nws rhuav tshem kev sib tw...
Qee lub tuam txhab, tshwj xeeb tshaj yog cov khw muag khoom e-luam, muaj peev xwm sib tw nrog tus nqi siab ntawm Essilor Luxottica.Muaj Zenni Optical, lub tuam txhab digital ntshiab uas muag cov tsom iav qhov muag tsuas yog $ 8. Tseem muaj America's Best, lub tuam txhab tsom iav loj loj nrog ntau dua 400 lub khw muag khoom thoob plaws Tebchaws Meskas.
Warby Parker kuj tseem tuaj yeem ua raws li nws tus kheej tus nqi qauv.Tshaj tawm xyoo 2010, nws tau dhau los ua kev nyiam ntawm ntau txhiab xyoo nrog ntau dua 85 lub tsev sim-ons thiab muaj yeeb yuj fleets.Warby Parker, uas tsis tau tshaj tawm cov ntaub ntawv nyiaj txiag, kwv yees tias nws khwv tau txog $ 340 lab ib xyoo, piv rau EssilorLuxottica $ 8.4 billion ib xyoos.Txawm li cas los xij, nws tseem ua pov thawj tias cov tuam txhab tuaj yeem muag tsom iav rau cov neeg yuav khoom uas tsis muaj qhov txawv txav siab.
Txawm li cas los xij, raws li yav dhau los LensCrafters cov thawj coj tau tshaj tawm, ntau lub tsom iav tau raug nqi txog $ 20 los tsim khoom.Yog li txawm tias Warby Parker tus $ 95 thav duab tuaj yeem suav tias yog kim.Eyewear zoo li yog ib yam khoom uas peb them nyiaj dhau mus ib txhis.
Post lub sij hawm: Dec-10-2021