Iiglasi zidla ngokuba bubuqhophololo.
Ngomhla we-15 kuEpreli, 2019
Iiglasi ziyabiza, nto leyo isisiseko solwazi kwabaninzi.
Iiglasi zamehlo zomyili zingaxabisa ukuya kuthi ga kwi-400 yeedola, kodwa izibuko zamehlo eziqhelekileyo ezivela kwiinkampani ezifana nePearle Vision ziqala malunga ne-$ 80. Kwiminyaka embalwa edlulileyo, i-eyewear startup Warby Parker igxile ekuboneleleni abathengi ngezisombululo ezinyanzelisayo ngexabiso elifikelelekayo, kodwa i-Warby Parker eyewear. isaqala kwi-$95.
Kuvela ukuba la maxabiso anonyuka amaxabiso.Ngaphezu koko.
Kule veki, i-Los Angeles Times yathetha nabaphathi ababini be-LensCrafters ababini: uCharles Dahan kunye no-E. Dean Butler, owaseka i-LensCrafters ngo-1983. Bobabini bayavuma ukuba iiglasi zinxibe phantse i-1000%.
"Kwi-4 yeedola ukuya kwi-8 yeedola, unokufumana intaba esemgangathweni yeWarby Parker," utshilo uButler."Nge-15 yeedola, ungafumana isakhelo esikumgangatho onjengePrada."
UButler wongeze ukuba abathengi banokufumana "iiglasi zeprimiyamu nge-1.25 yeedola nganye."Wahleka xa weva ukuba kukho iindondo ezithengiswa nge-R800 e-United States."Ndiyazi.Iyahlekisa.Bubuqhophololo obupheleleyo.”
UButler noDahan baqinisekisile ukuba umthengi wayesele ekrokra.Amaxabiso ayenyuka kwishishini le-optics.Yintoni oyena nobangela?I-Eyeglass enkulu ye-Essilor Luxottica, eyona nto ilawula ishishini.
I-Luxottica yinkampani ye-eyewear yase-Itali eyasekwa ngo-1961. Ezona mpawu zidumileyo zi-Oakley kunye no-Ray-Ban, kodwa ekuhambeni kweminyaka kuye kwakho i-wave wave of acquisitions ezifana ne-Sunglass Hut, i-Pearle Vision kunye ne-Cole National, ephethe zombini i-Target kunye ne-Sears Optical. .I-Luxottica ikwaphethe iilayisenisi zomyili wamehlo afana nePrada, iChanel, uMqeqeshi, iVersace, uMichael Kors kunye noTory Burch.Ukuba uthenga iindondo zamehlo kwivenkile yokuthengisa eUnited States, kusenokwenzeka ukuba zenziwe yiLuxottica.
I-Essilor, inkampani ye-optical yaseFransi ekhoyo ukususela ngenkulungwane ye-19, ifumene malunga neenkampani ze-250 kwiminyaka engama-20 edlulileyo.Ngo-2017, u-Essilor uthenge i-Luxottica malunga ne-24 yeebhiliyoni zeedola.Iingcali zorhwebo ziqwalasela ukudityaniswa kwe-Essilor Luxottica ukuba yi-monopoly, nangona imvume yabalawuli base-US kunye ne-EU kunye nokupasa kophando lwe-antitrust lwe-Federal Trade Commission.(UVox uqhagamshelane nenkampani ukuba anike izimvo, kodwa akazange afumane mpendulo kwangoko.)
Intatheli uSam Knight wabhala kwi-Guardian kulo nyaka uphelileyo: Inkampani entsha ixabisa malunga ne-50 yeebhiliyoni zeedola, ithengisa phantse iibhiliyoni ezi-1 zeelensi kunye nezakhelo ngonyaka ngamnye kwaye iqesha abantu abangaphezu kwe-140,000.
U-Knight ujonge indlela ezi nkampani zimbini zisebenza ngayo kuyo yonke inkalo yeshishini lamehlo.
Ukuba i-Luxottica ichitha ikota yenkulungwane ithenga ezona zinto zibalulekileyo ze-optics (iifreyimu, iibrendi, iibrendi ezinkulu), i-Essilor isebenza kwiindawo ezingabonakaliyo, abenzi beglasi, abenzi besiginci, iilebhu zamathambo (iglasi).Apho ukudibana) kufunyenwe... Inkampani inamalungelo omenzi angaphaya kwama-8,000 kwihlabathi jikelele kwaye ixhasa ngemali izitulo zamehlo.
Ngokwenza impembelelo enjalo kwishishini, i-EssilorLuxottica ilawula amaxabiso.Njengelungu le-Optometrist Association yase-United Kingdom, uxelele i-BBC malunga nokudibana: "Oku kunika iqela ulawulo kuyo yonke imiba yokuhanjiswa kwemveliso ukusuka kumenzi ukuya kumsebenzisi wokugqibela."
Ngokutsho kwe-LensCrafters co-founder Dahan, kwi-80's kunye ne-90's, intsimbi okanye i-eyewear yeplastiki ixabisa phakathi kwe-$ 10 kunye ne-$ 15, kwaye iilensi zibiza malunga ne-$ 5. Inkampani yakhe ithengisa iimveliso ezixabisa malunga ne-$ 20 ukwenza i-$. 99. Kodwa namhlanje, i-EssilorLuxottica iphawula iimveliso zayo ukuya kumakhulu eedola kuba iyenzeka.
Ulawulo lwenkampani aluhoywa.Ngo-2017, owayesakuba ngumenzi wemigaqo-nkqubo ye-FTC uDavid Balto wabhala umhleli ecela abalawuli ukuba bathintele ukudityaniswa no-Essilor Luxottica, esithi abathengi "badinga ukhuphiswano lokwenyani ukuze banciphise amaxabiso anyukayo eglasi yamehlo."Watsho.Iingcali zeshishini kudala zathi amandla enkampani asebenza ngokungafanelekanga ngokuchasene neempawu ezikhuphisanayo, naxa zisebenza namaziko ahlukeneyo.Akunjalo kuphela, kodwa nakwipotfoliyo yomthengi.
“Yindlela abalawula ngayo iintlobo ezininzi,” utshilo uDahan.Ukuba abakwenzi oko bakufunayo, baya kukunqumla.Amagunya aseburhulumenteni alala ngelixa eqhuba.Zonke ezi nkampani bekungafanelanga ukuba zibenye.Ilutshabalalise ukhuphiswano...
Ezinye iinkampani, ngakumbi abathengisi be-elektroniki, bakwazile ukukhuphisana namaxabiso aphezulu e-Essilor Luxottica.Kukho iZenni Optical, inkampani yedijithali esulungekileyo ethengisa iiglasi zamehlo nge-$ 8 kuphela. Kukwakho neMelika Engcono kakhulu, inkampani enkulu yamehlo enevenkile ezingaphezu kwama-400 kulo lonke elase-United States.
UWarby Parker naye wakwazi ukunamathela kwisakhiwo sakhe samaxabiso.Yaziswa ngo-2010, iye yaba yintandokazi yeminyaka eyi-millennials kunye ne-85 ye-try-ons yasekhaya kunye neenqwelo ezinemibala.IWarby Parker, engakhange ikhuphe amanani emali, iqikelela ukuba irhola malunga ne-340 yezigidi zeerandi ngonyaka, xa kuthelekiswa ne-EssilorLuxottica yeedola ezisisi-8.4 zeerandi ngonyaka.Nangona kunjalo, isangqina ukuba iinkampani zinokuthengisa iiglasi zamehlo kubathengi abangenalo uphawu oluphezulu olungaqhelekanga.
Nangona kunjalo, njengoko abaphathi beLensCrafters baye babonisa, iiglasi zamehlo ezininzi zibiza malunga ne-20 yeedola ukwenza.Ke nesakhelo sikaWarby Parker se-95 yeedola sinokuthathwa njengexabiso elikhulu.Impahla yamehlo ibonakala iyimveliso esiyihlawula ngaphezulu ngonaphakade.
Ixesha lokuposa: Dec-10-2021