Gilashin yawanci zamba ne.
Afrilu 15, 2019
Gilashin suna da tsada, wanda shine ilimin asali ga mutane da yawa.
Gilashin ido na zane na iya kashe har zuwa $ 400, amma daidaitaccen gilashin ido daga kamfanoni kamar Pearle Vision farawa a kusan $ 80. A cikin 'yan shekarun da suka gabata, farawar kayan sawa Warby Parker ya mayar da hankali kan samar da masu siye tare da tursasawa mafita a farashi mai araha, amma Warby Parker gashin ido. har yanzu yana farawa akan $ 95.
Ya bayyana cewa waɗannan farashin suna da karuwar farashin.Haka kuma.
A wannan makon, jaridar Los Angeles Times ta yi magana da tsoffin shugabannin LensCrafters guda biyu: Charles Dahan da E. Dean Butler, waɗanda suka kafa LensCrafters a 1983. Dukansu sun yarda cewa gilashin suna sawa kusan 1000%.
"Don $ 4 zuwa $ 8, za ku iya samun ban mamaki mai ingancin Warby Parker," in ji Butler."Don $ 15, za ku iya samun firam mai inganci kamar Prada."
Butler ya kara da cewa masu siyayya za su iya samun "gilasai masu daraja akan $ 1.25 kowanne."Ya yi dariya lokacin da ya ji ana sayar da gilashin kan dala 800 a Amurka."Na sani.Abin ba'a ne.Wannan zamba ne cikakke.”
Butler da Dahan sun tabbatar da cewa mai saye ya riga ya yi shakka.Farashin yana tashi a cikin masana'antar gani.Menene babban laifin?Giant Giant Essilor Luxottica, wanda da gaske ya mamaye masana'antar.
Luxottica wani kamfani ne na Italiyanci wanda aka kafa a cikin 1961. Shahararrun masana'antun sune Oakley da Ray-Ban, amma a cikin shekarun da suka gabata an sami karuwar sayayya kamar Sunglass Hut, Pearle Vision da Cole National, waɗanda suka mallaki duka Target da Sears Optical. .Har ila yau, Luxottica yana riƙe da lasisi don zanen ido irin su Prada, Chanel, Coach, Versace, Michael Kors da Tory Burch.Idan ka sayi gilashin ido daga kantin sayar da kayayyaki a Amurka, mai yiwuwa Luxottica ne ya kera su.
Essilor, wani kamfani na gani na Faransa wanda ya wanzu tun karni na 19, ya mallaki kusan kamfanoni 250 a cikin shekaru 20 da suka gabata.A cikin 2017, Essilor ya sayi Luxottica akan kusan dala biliyan 24.Masana harkokin kasuwanci sun yi la'akari da hadewar Essilor Luxottica a matsayin wani abin da ke da alaka da shi, duk da amincewar hukumomin Amurka da na EU da kuma zartar da binciken da Hukumar Ciniki ta Tarayya ta yi.(Vox ya tuntubi kamfanin don yin sharhi, amma bai sami amsa nan take ba.)
Dan jarida Sam Knight ya rubuta a cikin The Guardian bara cewa: Sabon kamfanin yana da kimanin dala biliyan 50, yana sayar da kusan nau'i-nau'i na ruwan tabarau da firam ɗin kusan biliyan 1 a kowace shekara tare da ɗaukar fiye da mutane 140,000.
Knight ya zurfafa cikin yadda kamfanonin biyu ke aiki a kowane fanni na masana'antar sawa ido.
Idan Luxottica ya kwashe kwata na karni yana siyan mahimman abubuwan gani na gani (frames, brands, manyan brands), Essilor yana aiwatar da sassan da ba a iya gani, masu yin gilashi, masu yin gita, dakunan gwaje-gwaje na orthopedic (gilashin).Inda ake hadawa) an samu... Kamfanin yana riƙe da haƙƙin mallaka sama da 8,000 a duk duniya kuma yana ba da kuɗin kujerun ido.
Ta hanyar yin irin wannan tasiri akan masana'antar, EssilorLuxottica da gaske yana sarrafa farashin.A matsayinsa na memba na kungiyar likitocin ido ta Burtaniya, ya shaida wa BBC game da hadewar: "Wannan yana ba kungiyar ikon sarrafa duk wani nau'in isar da kayayyaki daga masana'anta zuwa ga mai amfani."
A cewar LensCrafters co-kafa Dahan, a cikin 80's da 90's, karfe ko filastik kayan kwalliyar ido tsakanin $ 10 da $ 15, kuma ruwan tabarau sun kai kusan $ 5. Kamfaninsa yana sayar da kayayyakin da farashin kusan $ 20 don yin $ 10. 99. Amma a yau, EssilorLuxottica alamar samfuransa har zuwa ɗaruruwan daloli saboda yana yiwuwa.
Ba a kula da sarrafa kamfani ba.A cikin 2017, tsohon mai tsara manufofin FTC David Balto ya rubuta wani edita yana kira ga masu mulki da su toshe haɗin gwiwa tare da Essilor Luxottica, yana mai cewa masu saye "suna buƙatar gasa ta gaske don hana hauhawar farashin gilashin ido."Yace.Masana masana'antu sun dade suna cewa ikon kamfani yana yin aiki da rashin adalci a kan kamfanoni masu fafatawa, ko da lokacin da ake mu'amala da kamfanoni daban-daban.Ba wai kawai ba, har ma a cikin fayil ɗin mai siye.
Dahan ya ce "Hakan ne suka mamaye kamfanoni da yawa."“Idan ba su yi abin da suke so ba, za su yanke ku.Hukumomin tarayya sun yi barci a lokacin da suke tuki.Duk waɗannan kamfanoni bai kamata su zama ɗaya ba.Ya lalata gasar...
Wasu kamfanoni, musamman masu siyar da e-commerce, sun sami damar yin gogayya da tsadar farashin Essilor Luxottica.Akwai Zenni Optical, wani kamfani mai tsaftar dijital wanda ke siyar da gilashin ido akan $ 8 kawai. Akwai kuma mafi kyawun Amurka, babban kamfani na kayan kwalliyar ido sama da 400 a duk faɗin Amurka.
Warby Parker kuma ya sami damar tsayawa kan tsarin farashinsa.An ƙaddamar da shi a cikin 2010, ya zama abin da aka fi so na millennials tare da gwaje-gwajen gida sama da 85 da jiragen ruwa masu launi.Warby Parker, wanda bai fitar da alkalumman kudi ba, ya kiyasta cewa yana samun kusan dala miliyan 340 a shekara, idan aka kwatanta da dala biliyan 8.4 na EssilorLuxottica a shekara.Duk da haka, har yanzu yana tabbatar da cewa kamfanoni za su iya sayar da gilashin ido ga masu siye waɗanda ba su da babban alama.
Koyaya, kamar yadda tsoffin shugabannin LensCrafters suka bayyana, gilashin ido da yawa a zahiri sun kai kusan $ 20 don kera.Don haka ko da firam ɗin $95 na Warby Parker ana iya ɗaukarsa tsada.Tufafin ido kamar samfur ne da muke biya har abada.
Lokacin aikawa: Dec-10-2021