ʻO ka Pūʻulu Safilo–Ka Hoʻohaʻahaʻa

E like me nā ʻano nani a me nā mea nani, loaʻa i nā aniani ka hana o ka "kuhi i loko" no nā mea kūʻai mua e komo i ka honua o nā waiwai waiwai, ʻoiai ʻo ka nani a me nā mea nani i ʻike ʻole ʻia, ʻaʻole maʻalahi ka ʻike ʻia, e noho ma kahi o ka hapalua o ka maka kanaka.ʻO nā aniani me kahi ʻāpana he kiʻekiʻe kiʻekiʻe o ka ʻike a me nā hana styling, a he haʻahaʻa haʻahaʻa haʻahaʻa ma mua o nā ʻeke a me nā kāmaʻa, no laila ua kūpono ia no nā mea kūʻai aku waiwai nui e manaʻo nei i ka waiwai he "kālā kālā".ʻO kēlā'ōlelo,ʻo nā aniani kā lākou koho maikaʻi loa.

Wahi a Statista, kahi kahua ʻikepili ʻoihana honua, ka honuamaka makamakeke, e pili ana i nā papa, nā lens pili,makaaniania me nā huahana eyewear ʻē aʻe, ua manaʻo ʻia aia ma kahi o $154.22 biliona ma 2022 a ua manaʻo ʻia e hiki i $197.2 biliona e 2027.

Kūlana i kēia manawa

ʻO ka Safilo Group, ka lua o ka honuamea hana maka makamai Italia, e ʻike i ka hoʻihoʻi piha ʻana i ka makahiki 2021 ma hope o ka ʻike ʻana i ka haʻalele ʻana o nā ʻoihana hui nui, ka pilikia maʻi maʻi a me ka hoʻouka kaua ikaika o ka ʻoihana i hōʻike ʻia e Kering Eyewear.

Wahi a ka hōʻike kālā kālā 2021 o ka hui.I nā mahina 12 i pau i ka lā 31 Dekemaba, ua hōʻea ke kūʻai aku o ka hui i ka EUR 969.6 miliona, kahi hoʻonui o 26.3% i ke kālā mau mai ka EUR 780.3 miliona ma 2020 a me ka piʻi ʻana o 7.5% ma mua o 2019. i 2021, i hoʻohālikelike ʻia me ka pohō ʻupena i hoʻololi ʻia o € 50.1 miliona ma 2020 a me kahi poho ʻupena o € 6.5 miliona ma 2019. ʻOiai ʻaʻole hiki i ka loaʻa kālā ma 2021 ke hoʻihoʻi i nā poho o nā makahiki ʻelua i hala, ʻo ka mea nui. ʻO ka hoʻomaikaʻi ʻana i ka hana e hōʻike ana ua loaʻa ʻo Safilo Group i kahi ala e ola hou ai ma hope o ka hele ʻana i nā pilikia.

Ma waena o lākou, ʻo ka hoʻololi mau ʻana o ka ʻoihana a me ka hoʻonui ʻana i ka hui ʻana o ka laikini hou nā kumu nui e hiki ai i ka hui ʻo Safilo ke puka i waho o ka pilikia a hoʻomaka i kahi ola hou.

Hoʻokūkū mua

I loko o ke kenekulia iwakālua, ua hoʻohana nā conglomerates waiwai nui e like me LVMH a me Kering e haʻalele i ka ʻoihana maka i nā mea hana loea nui e like me Luxottica a me Safilo.ʻOiai ʻo ia ka lua o ka hui maka maka nui loa ma ka honua, ua hōʻike ʻo Safilo ma mua o ka hapalua o ka ʻoihana maka maka makamae.Akā mai ka makahiki 2014, ua hoʻopau koke ʻia ka ʻāina o Safilo Group e kona mau hoa.

I ka makahiki 2014, ua hoʻokumu ʻo CEO ʻo Safilo Group ʻo Roberto Vedovotto iā Kering Eyewear, he māhele maka no ka mea nona ka hui ʻo Kering Group.ʻElua makahiki ma hope mai, ua hoʻihoʻi ʻo Kering Group i ka ʻoihana laikini aniani brand Gucci i hui pū me Safilo Group no 20 mau makahiki a hāʻawi iā Kering Eyewear.Ma muli o ka pau ʻana o ka ʻaelike ʻoihana ʻelua mau makahiki ma mua, ʻaʻole i kānalua ʻo Kering Group e uku iā Safilo Group i ka uku o 90 miliona euros i ʻekolu ʻāpana, a ua hoʻopau ʻia ka hui ʻana ma waena o nā ʻaoʻao ʻelua ma Dekemaba 31, 2016.

Ua hoʻopau ʻo Safilo Group i ka launa pū ʻana me ka ʻoihana maka maka i kapa ʻia ʻo Gucci.Ua wehe ka hana i ke ala no ka pilikua waiwai e hoʻihoʻi i kaʻoihana maka makamai nā mea hana loea.Ma hope mai, ua nalowale ka hui ʻo Safilo i nā kuleana e hana i nā aniani no nā mea momona e like me Celine a me Amarni.

I ka makahiki 2017, ua hoʻokomo ka hui LVMH a hoʻopaʻa i kahi 51% o ka mea hana maka maka Italia ʻo Marcolin.I ka hopena o 2019, ua hoʻolaha ka hui LVMH i ka pau ʻana o nā ʻaelike laikini ma waena o kāna mau brand Dior, Givenchy, Fendi, etc. a me ka hui Safilo a ʻaʻole e hoʻohou.I kēlā manawa, ua haʻi mua ʻo Safilo i ka lilo ʻana o nā kuleana laikini o nā hōʻailona o ka hui LVMH e alakaʻi i ka hōʻemi ʻana o nā kūʻai makahiki o ka hui ma kahi piha 200 miliona euros.

Mea hou

ʻIke i ka pilikia, ua hoʻolaha koke ʻo Safilo Group i kahi hoʻolālā pāʻoihana hou no 2020-2024: ke kaulike ʻana i ka māhele o nā laikini laikini a me nā ʻoihana hōʻailona pilikino i 50% kēlā me kēia;hoʻololi i ka pahuhopu kūʻai o ka ʻoihana aniani i 55%, a ʻo ke koena 45%.E hāʻawi ʻia ka % i ka ʻoihana aniani optical, a e hoʻokō ka hui i ka hoʻololi kikohoʻe kūpono i ka hiki.Ua ʻōlelo ʻo Luna Nui o ka hui ʻo Angelo Trocchia: "Ua kau mākou i ka ikaika nui i nā aniani i ka wā ma mua a pono mākou e huli mālie i nā aniani optical i ka wā e hiki mai ana, a i ka manawa like e kālele ana i ka hoʻomohala ʻana i kā mākou ʻoihana i nā mākeke e kū mai ana, i manaʻo ʻia e ʻO ka 20% o ka nui, ʻo ka ʻoihana pūnaewele e manaʻo ʻia e helu no 15%, a ʻo ka hui pū kekahi i ka hoʻololi kikohoʻe.

Ua hoʻopau ʻo Safilo Group i ka launa pū ʻana me ka ʻoihana maka maka i kapa ʻia ʻo Gucci.Ua wehe ka hana i ke ala no ka pilikua waiwai e hoʻihoʻi i ka ʻoihana maka maka mai nā mea hana loea.Ma hope mai, ua nalowale ka Safilo Group i nā kuleana e hana i nā aniani no nā hōʻailona waiwai e like me Celine a me Amarni.

I ka makahiki 2017, ua hoʻokomo ka hui LVMH a hoʻopaʻa i kahi 51% o ka mea hana maka maka Italia ʻo Marcolin.I ka hopena o 2019, ua hoʻolaha ka hui LVMH i ka pau ʻana o nā ʻaelike laikini ma waena o kāna mau brand Dior, Givenchy, Fendi, etc. a me ka hui Safilo a ʻaʻole e hoʻohou.I kēlā manawa, ua haʻi mua ʻo Safilo i ka lilo ʻana o nā kuleana laikini o nā hōʻailona o ka hui LVMH e alakaʻi i ka hōʻemi ʻana o nā kūʻai makahiki o ka hui ma kahi piha 200 miliona euros.

ʻIke i ka pilikia, ua hoʻolaha koke ʻo Safilo Group i kahi hoʻolālā ʻoihana hou no 2020-2024: ke kaulike ʻana i ka hapa onā laikini laikini a me ka lepili pilikinoʻoihana i 50% i kēlā me kēia;hoʻololi i ka pahuhopu kūʻai o ka ʻoihana aniani i 55%, a ʻo ke koena 45%.E hāʻawi ʻia ka % i ka ʻoihana aniani optical, a e hoʻokō ka hui i ka hoʻololi kikohoʻe kūpono i ka hiki.Ua ʻōlelo ʻo Luna Nui o ka hui ʻo Angelo Trocchia: "Ua kau mākou i ka ikaika nui i nā aniani i ka wā ma mua a pono mākou e huli mālie i nā aniani optical i ka wā e hiki mai ana, a i ka manawa like e kālele ana i ka hoʻomohala ʻana i kā mākou ʻoihana i nā mākeke e kū mai ana, i manaʻo ʻia e ʻO ka 20% o ka nui, ʻo ka ʻoihana pūnaewele e manaʻo ʻia e helu no 15%, a ʻo ka hui pū kekahi i ka hoʻololi kikohoʻe.

ʻO ka maʻi maʻi lei aliʻi hou i hoʻomaka i ka makahiki 2020 ua hoʻopilikia nui i nā hoʻolālā a Safilo, akā ʻo ka mākeke ikaika o ka ʻoihana maka, ʻoiai ke loaʻa nei ka ʻāpana holoʻokoʻa i ka hoʻopukapuka ʻoi aku ka nui, ua hoʻolauna pū ʻo Safilo i nā hoa hou, e komo pū me Missoni, Levi's. , Isabel Marant, Nā Awa a me lalo o nā mea kaua.

Loaʻa i ka Safilo Group i kēia manawa nā lepili pilikino ʻelima (Safilo, Polaroid, Carrera, Smith a me Oxyd) a ʻoi aku ma mua o 30 mau laikini laikini.Hoʻolālā, hana a kūʻai aku i nā papa kuhikuhi, nā makaaniani, nā makaaniani haʻuki, nā aniani ski a me nā mahiole, a me nā mahiole kaʻa, me nā hale hana ma Italia, Slovenia, ʻAmelika Hui Pū ʻIa a me Kina.

Ma hope o 15 mau makahiki o ka loea i ka hoʻolālā, hana a me ka hana ʻana,ʻO Hisight Opticalua lilo i mea hoʻolako koʻikoʻi a me ka hoa pili o ka nui o ka inoa kaulana a i ʻole ka hale kūʻai kaulahao.ʻOiai i ka wā paʻakikī o ke kūlana ahulau, ke hoʻomau nei mākou i ka ulu.