Mofanana ndi magulu a kukongola ndi zodzikongoletsera, magalasi amakhalanso ndi ntchito "yolowera" kuti ogula oyambirira alowe m'dziko la zinthu zamtengo wapatali, pamene zodzoladzola zokongola ndi zodzikongoletsera zosaoneka bwino, zomwe sizidziwika mosavuta, zimakhala pafupifupi theka la nkhope ya munthu.Magalasi okhala ndi malo amakhalanso ndi digiri yapamwamba yozindikirika ndi makongoletsedwe, ndipo amakhala ndi mtengo wotsikirapo kuposa matumba ndi nsapato, motero ndi oyenera ogula apamwamba omwe amawona zapamwamba ngati "ndalama zamagulu".Izi zati, magalasi ndi zosankha zawo zotsika mtengo.
Malinga ndi Statista, nsanja yazamalonda yapadziko lonse lapansi, yapadziko lonse lapansizovala zapamasomsika, wokhala ndi mafelemu, ma lens,magalasindi zinthu zina zovala m'maso, zikuyembekezeka kukhala pafupifupi $154.22 biliyoni mu 2022 ndipo akuyembekezeka kufika $197.2 biliyoni pofika 2027.
Mkhalidwe Wamakono
Gulu la Safilo, lachiwiri lalikulu padziko lonse lapansiwopanga zovala zamasokuchokera ku Italiya, awona kuchira kwathunthu mu 2021 atakumana ndi kuchotsedwa kwamakampani apamwamba, vuto la mliri komanso kuwukira kwamphamvu kwamakampani omwe akuimiridwa ndi Kering Eyewear.
Malinga ndi lipoti lazachuma la kampani la 2021.M'miyezi 12 yomwe inatha pa Disembala 31, malonda a Gulu adafika pa EUR 969.6 miliyoni, kuchuluka kwa 26.3% mu ndalama zokhazikika kuchokera ku EUR 780.3 miliyoni mu 2020 komanso kuwonjezeka kwa 7.5% mchaka cha 2019. Phindu losinthidwa kuphatikiza ndalama zosabwerezeka zinali €27.4 miliyoni. mu 2021, poyerekeza ndi kutayika kosinthidwa kwa € 50.1 miliyoni mu 2020 ndi kutayika kokwanira kwa € 6.5 miliyoni mu 2019. kusintha kwa magwiridwe antchito kukuwonetsa kuti Safilo Gulu lapeza njira yotsitsimutsa pambuyo pokumana ndi zovuta.
Pakati pawo, kusintha kosasunthika kwa bizinesi ndi kuwonjezeka kwa mgwirizano watsopano wa chilolezo ndi zifukwa zofunika zomwe gulu la Safilo likhoza kuchoka muvutoli ndikuyambitsa chitsitsimutso.
Mpikisano Wam'mbuyo
M'zaka zonse za m'ma 2000, magulu akuluakulu apamwamba monga LVMH ndi Kering ankakonda kusiya malonda a maso kwa opanga akatswiri akuluakulu monga Luxottica ndi Safilo.Monga kampani yachiwiri yayikulu kwambiri padziko lonse lapansi, Safilo nthawi ina idayimira zoposa theka la bizinesi yapamwamba yamaso.Koma kuyambira 2014, gawo la Safilo Gulu lawonongeka mwachangu ndi anzawo.
Mu 2014, wamkulu wakale wa Safilo Gulu Roberto Vedovotto adapanga Kering Eyewear, gawo la zovala za eni ake Kering Gulu.Patatha zaka ziwiri, Kering Group idabweza bizinesi yopereka laisensi ya magalasi amtundu wa Gucci yomwe idakhala ikugwirizana ndi Safilo Gulu kwa zaka 20 ndikuipereka kwa Kering Eyewear.Chifukwa cha kuthetsedwa kwa mgwirizano wabungwe zaka ziwiri pasadakhale, Kering Gulu silinazengereze kulipira Safilo Gulu chipukuta misozi cha mayuro miliyoni 90 m'magawo atatu, ndipo mgwirizano pakati pa maphwando awiriwo udathetsedwa mwalamulo pa Disembala 31, 2016.
Gulu la Safilo lasiya mgwirizano ndi bizinesi yovala maso yamtundu wa Gucci.Opaleshoniyo inatsegula njira kwa chimphona chapamwambacho kuti chibwererensobizinesi ya zovalakuchokera kwa akatswiri opanga.Pambuyo pake, Gulu la Safilo motsatizana linataya ufulu wopanga magalasi amtundu wapamwamba monga Celine ndi Amarni.
Mu 2017, gulu la LVMH lidayika ndalama ndikusunga 51% pamakampani opanga maso aku Italy a Marcolin.Kumapeto kwa 2019, gulu la LVMH lidalengeza motsatizana kuti mapangano a ziphaso pakati pa mitundu yake Dior, Givenchy, Fendi, ndi zina zambiri ndi gulu la Safilo atha ndipo sadzasinthidwanso.Panthawiyo, Safilo anali atanena kale kuti kutayika kwa ufulu wa ziphaso za mtundu wa gulu la LVMH kungapangitse kuchepetsedwa kwa malonda apachaka a gululi ndi ma euro 200 miliyoni.
Zatsopano
Podziwa zavutoli, Safilo Group nthawi yomweyo idalengeza dongosolo latsopano la bizinesi la 2020-2024: kulinganiza kuchuluka kwa mabizinesi omwe ali ndi zilolezo ndi mabizinesi apayekha mpaka 50% iliyonse;kusintha cholinga chogulitsa bizinesi ya magalasi 55%, ndi 45% yotsala.% idzaperekedwa ku bizinesi ya magalasi openya, ndipo gululo lidzachita kusintha kwa digito mwamsanga.Mtsogoleri wamkulu wa gulu Angelo Trocchia adati: "Tayika mphamvu zambiri pa magalasi m'mbuyomu ndipo tidzasintha pang'onopang'ono magalasi owoneka bwino m'tsogolomu, ndipo nthawi yomweyo tidzayang'ana kwambiri pakupanga bizinesi yathu m'misika yomwe ikubwera, yomwe ikuyembekezeka nkhani zogulitsa ku Asia pofika chaka cha 2024. 20% ya bizinesi yonse yapaintaneti ikuyembekezeka kuwerengera 15%, ndipo kampaniyo idzadziperekanso pakusintha kwa digito.
Gulu la Safilo lasiya mgwirizano ndi bizinesi yovala maso yamtundu wa Gucci.Opaleshoniyo idatsegula njira kwa chimphona chapamwambacho kubweza bizinesi ya zovala zamaso kuchokera kwa opanga akatswiri.Pambuyo pake, Gulu la Safilo motsatizana linataya ufulu wopanga magalasi amtundu wapamwamba monga Celine ndi Amarni.
Mu 2017, gulu la LVMH lidayika ndalama ndikusunga 51% pamakampani opanga maso aku Italy a Marcolin.Kumapeto kwa 2019, gulu la LVMH lidalengeza motsatizana kuti mapangano a ziphaso pakati pa mitundu yake Dior, Givenchy, Fendi, ndi zina zambiri ndi gulu la Safilo atha ndipo sadzasinthidwanso.Panthawiyo, Safilo anali atanena kale kuti kutayika kwa ufulu wa ziphaso za mtundu wa gulu la LVMH kungapangitse kuchepetsedwa kwa malonda apachaka a gululi ndi ma euro 200 miliyoni.
Podziwa zavutoli, Safilo Group nthawi yomweyo idalengeza dongosolo latsopano la bizinesi la 2020-2024: kulinganiza gawo lama brand okhala ndi ziphaso ndi zolemba zapaderamabizinesi mpaka 50% iliyonse;kusintha zomwe mukufuna kugulitsa bizinesi ya magalasi 55%, ndi 45% yotsala.% idzaperekedwa ku bizinesi ya magalasi openya, ndipo gulu lidzachita kusintha kwa digito mwamsanga.Mtsogoleri wamkulu wa gulu Angelo Trocchia adati: "Tayika mphamvu zambiri pa magalasi adzuwa m'mbuyomu ndipo tidzasintha pang'onopang'ono magalasi owoneka bwino m'tsogolomu, ndipo nthawi yomweyo tidzayang'ana kwambiri pakupanga bizinesi yathu m'misika yomwe ikubwera, yomwe ikuyembekezeka nkhani zogulitsa ku Asia pofika chaka cha 2024. 20% ya bizinesi yonse yapaintaneti ikuyembekezeka kuwerengera 15%, ndipo kampaniyo idzadziperekanso pakusintha kwa digito.
Mliri watsopano wa korona womwe udayamba mu 2020 udakhudza kwambiri mapulani a Safilo, koma kuthekera kolimba kwa msika wamabizinesi amaso, pomwe gulu lonse likulandirabe ndalama zambiri, Safilo adayambitsanso anzawo atsopano, kuphatikiza Missoni, Levi's. , Isabel Marant, Ports and Under Armor.
Gulu la Safilo pakadali pano lili ndi zilembo zisanu (Safilo, Polaroid, Carrera, Smith ndi Oxyd) komanso mitundu yopitilira 30 yokhala ndi zilolezo.Amapanga, amapanga ndi kugulitsa mafelemu operekedwa ndi dokotala, magalasi adzuwa, magalasi amasewera, magalasi otsetsereka ndi zipewa, ndi zipewa zapanjinga, ndi mafakitale ku Italy, Slovenia, United States ndi China.
Pambuyo pazaka zopitilira 15 zaukadaulo wopanga, kupanga ndi kupanga,Kutalika kwa Opticalwakhala wogulitsa wofunikira kwambiri komanso wothandizana nawo pamakampani ambiri odziwika bwino padziko lonse lapansi kapena sitolo.Ngakhale m'nthawi yovuta ya mliri, tikukulabe.
Nthawi yotumiza: May-03-2022