Ngokufanayo nezigaba zobuhle nobucwebe, izibuko nazo zinomsebenzi "wokungena" ukuze abathengi abayinhloko bangene emhlabeni wezimpahla zikanokusho, kuyilapho izimonyo zobuhle nobucwebe obungagqami kakhulu, obungabonakali kalula, buthatha cishe ingxenye yobuso bomuntu.Izibuko ezinendawo futhi zinezinga eliphezulu lokuqashelwa nemisebenzi yesitayela, futhi zinenani eliphansi elimaphakathi kunezikhwama nezicathulo, ngakho zifaneleka kubathengi abaphambili abaphambili ababheka ukunethezeka “njengohlobo lwemali yomphakathi”.Sekushiwo lokho, izibuko ziyinketho yazo engabizi kakhulu.
Ngokusho kwe-Statista, inkundla yedatha yebhizinisi lomhlaba wonke, i-globalizingubo zamehloimakethe, ehlanganisa ozimele, amalensi okuxhumana,izibuko zelangakanye neminye imikhiqizo yezingubo zamehlo, kulinganiselwa ukuthi ibiza cishe ama-dollar ayizigidi eziyizinkulungwane ezingama-154.22 ngo-2022 futhi kulindeleke ukuthi ifinyelele ku- $ 197.2 billion ngo-2027.
Isimo Samanje
ISafilo Group, engeyesibili ngobukhulu emhlabeniumenzi wezingubo zamehloevela e-Italy, izobona ukululama okuphelele ngo-2021 ngemuva kokuphuma kwemikhiqizo ephezulu yokusebenzisana, inkinga yobhubhane kanye nokuhlasela okunamandla kwemboni emelwe yiKering Eyewear.
Ngokombiko wezezimali wenkampani ka-2021.Ezinyangeni ezingu-12 eziphele mhla zingama-31 kuZibandlela, ukuthengiswa kweQembu kufinyelele ku-EUR 969.6 million, okukhuphuke ngo-26.3% emalini ehlala njalo isuka ku-EUR 780.3 million ngo-2020 kanye nokwenyuka ngo-7.5% ngo-2019. Inzuzo yonke eshintshile ngaphandle kwezindleko ezingaphindaphindeki yayingu-€27.4 wezigidi. ngo-2021, uma kuqhathaniswa nokulahlekelwa okulungisiwe kwezigidi ezingu-50.1 ngo-2020 kanye nokulahlekelwa okuphelele kwama-euro ayizigidi ezingu-6.5 ngo-2019. ukuthuthuka ekusebenzeni kukhombisa ukuthi iSafilo Group isithole indlela yokuvuselela ngemuva kokudlula ebunzimeni.
Phakathi kwazo, uguquko oluqhubekayo lwebhizinisi kanye nokwanda kokubambisana okusha kwamalayisensi yizizathu ezibalulekile zokuthi kungani iSafilo Group ingaphuma ebunzimeni futhi ilethe imvuselelo.
Umncintiswano Odlule
Kuyo yonke ikhulunyaka lamashumi amabili, ama-conglomerates amakhulu okunethezeka njenge-LVMH ne-Kering ayejwayele ukushiya ibhizinisi lezingubo zamehlo kubakhiqizi abakhulu abangongoti abanjengoLuxottica noSafilo.Njengenkampani yezingubo zamehlo yesibili ngobukhulu emhlabeni, iSafilo yake yamela ngaphezu kwengxenye yebhizinisi lezingubo zamehlo zikanokusho.Kodwa kusukela ngo-2014, indawo yeSafilo Group igugulwe ontanga yayo ngokushesha.
Ngo-2014, owayeyisikhulu esiphezulu seSafilo Group uRoberto Vedovotto wadala i-Kering Eyewear, ingxenye yezingubo zamehlo yomnikazi omusha i-Kering Group.Ngemva kweminyaka emibili, i-Kering Group yalibuyisela emuva ibhizinisi lelayisense lezibuko lohlobo lwe-Gucci elalikade lisebenzisana ne-Safilo Group iminyaka engu-20 futhi yalinikeza i-Kering Eyewear.Ngenxa yokunqanyulwa kwenkontileka ye-ejensi kusasele iminyaka emibili, i-Kering Group ayizange inabe ukukhokhela iSafilo Group isinxephezelo sama-euro ayizigidi ezingu-90 ngezitolimende ezintathu, futhi ubudlelwano phakathi kwalezi zinhlangothi zombili bunqanyulwe ngokusemthethweni ngoDisemba 31, 2016.
ISafilo Group iyekile ukusebenzisana nebhizinisi lezingubo zamehlo ezinophawu lweGucci.Ukuhlinzwa kwavula indlela yokuba umdondoshiya owubukhazikhazi ubuyisele emuvaibhizinisi lezingubo zamehlokusuka kubakhiqizi abangochwepheshe.Ngokulandelayo, iSafilo Group yalahlekelwa ngokulandelana amalungelo okwenza izibuko zemikhiqizo ewubukhazikhazi efana noCeline no-Amarni.
Ngo-2017, iqembu le-LVMH latshala imali futhi labamba ingxenye engu-51% kumenzi wamehlo wase-Italy uMarcolin.Ekupheleni kuka-2019, iqembu le-LVMH limemezele ngokulandelana ukuthi izivumelwano zamalayisense phakathi kwemikhiqizo yayo i-Dior, Givenchy, Fendi, njll. kanye neqembu le-Safilo zizophelelwa yisikhathi futhi ngeke zivuselelwe.Ngaleso sikhathi, iSafilo yayisivele ikushilo ukuthi ukulahleka kwamalungelo elayisensi yemikhiqizo yeqembu le-LVMH kuzoholela ekwehliseni ukuthengiswa konyaka kweqembu ngama-euro ayizigidi ezingama-200.
Ukuqamba
Iqaphela le nkinga, iSafilo Group yamemezela ngokushesha uhlelo olusha lwebhizinisi luka-2020-2024: ukulinganisa ingxenye yemikhiqizo enamalayisense namabhizinisi amalebula azimele kuya ku-50% ngalinye;ukulungisa umgomo wokuthengisa webhizinisi lezibuko zelanga ube ngu-55%, bese usele u-45%.I-% izonikezwa ibhizinisi lezibuko zamehlo, futhi iqembu lizokwenza uguquko olusebenzayo lwedijithali ngokushesha okukhulu.Isikhulu esiphezulu seGroup u-Angelo Trocchia uthe: “Sibeke amandla amaningi ezingilazini zelanga esikhathini esidlule futhi kuzofanele siphenduke kancane kancane sisebenzise izibuko zamehlo esikhathini esizayo, futhi ngesikhathi esifanayo sizogxila ekuthuthukiseni ibhizinisi lethu ezimakethe ezisafufusa, okulindeleke ukuthi i-akhawunti yokuthengisa e-Asia ngo-2024. Amaphesenti angu-20 engqikithi, ibhizinisi eliku-inthanethi kulindeleke ukuba lifinyelele ku-15%, futhi inkampani izozibophezela ekuguquleni idijithali.”
ISafilo Group iyekile ukusebenzisana nebhizinisi lezingubo zamehlo ezinophawu lweGucci.Ukuhlinzwa kwavulela umdondoshiya ophambili indlela yokuba ibuyise ibhizinisi lezingubo zamehlo kubakhiqizi abangochwepheshe.Ngokulandelayo, iSafilo Group yalahlekelwa ngokulandelana amalungelo okwenza izibuko zemikhiqizo ewubukhazikhazi efana noCeline no-Amarni.
Ngo-2017, iqembu le-LVMH latshala imali futhi labamba ingxenye engu-51% kumenzi wamehlo wase-Italy uMarcolin.Ekupheleni kuka-2019, iqembu le-LVMH limemezele ngokulandelana ukuthi izivumelwano zamalayisense phakathi kwemikhiqizo yayo i-Dior, Givenchy, Fendi, njll. kanye neqembu le-Safilo zizophelelwa yisikhathi futhi ngeke zivuselelwe.Ngaleso sikhathi, iSafilo yayisivele ikushilo ukuthi ukulahleka kwamalungelo elayisensi yemikhiqizo yeqembu le-LVMH kuzoholela ekwehliseni ukuthengiswa konyaka kweqembu ngama-euro ayizigidi ezingama-200.
Iqaphela le nkinga, iSafilo Group ngokushesha yamemezela uhlelo olusha lwebhizinisi luka-2020-2024: ukulinganisa ingxenyeizinhlobo ezinelayisensi kanye nelebula yangaseseamabhizinisi afinyelele ku-50% ngalinye;ukulungisa umgomo wokuthengisa webhizinisi lezibuko zelanga ube ngu-55%, bese usele u-45%.I-% izonikezwa ibhizinisi lezibuko zamehlo, futhi iqembu lizokwenza uguquko olusebenzayo lwedijithali ngokushesha okukhulu.Isikhulu esiphezulu seGroup u-Angelo Trocchia uthe: “Sibeke amandla amaningi ezingilazini zelanga esikhathini esidlule futhi kuzofanele siphenduke kancane kancane sisebenzise izibuko zamehlo esikhathini esizayo, futhi ngesikhathi esifanayo sizogxila ekuthuthukiseni ibhizinisi lethu ezimakethe ezisafufusa, okulindeleke ukuthi i-akhawunti yokuthengisa e-Asia ngo-2024. Amaphesenti angu-20 engqikithi, ibhizinisi eliku-inthanethi kulindeleke ukuba lifinyelele ku-15%, futhi inkampani izozibophezela ekuguquleni idijithali.”
Ubhubhane olusha olwaqala ngo-2020 lwaba nomthelela omkhulu ezinhlelweni zeSafilo, kodwa amandla emakethe aqinile ebhizinisi lezingubo zamehlo, ngenkathi sonke isigaba sisathola ukutshalwa kwezimali okukhulu, iSafilo iphinde yethula ozakwethu abasha, okuhlanganisa no-Missoni, kaLevi. , Isabel Marant, Ports and Under Armor.
Njengamanje iSafilo Group inamalebula angasese amahlanu (i-Safilo, i-Polaroid, i-Carrera, i-Smith ne-Oxyd) kanye nemikhiqizo enamalayisense angaphezu kuka-30.Udizayina, ukhiqize futhi udayise amafreyimu kadokotela, izibuko zelanga, izibuko zemidlalo, izibuko zokushushuluza nezigqoko zokuzivikela, nezigqoko zamabhayisikili, nezimboni zase-Italy, e-Slovenia, e-United States nase-China.
Ngemva kweminyaka engaphezu kwengu-15 ingcweti yokuklama, ukuklama nokukhiqiza,I-Hisight Opticalisibe umphakeli obaluleke kakhulu kanye nozakwethu wezinkampani eziningi ezaziwayo emhlabeni wonke zomkhiqizo noma i-chain store.Ngisho nangesikhathi esinzima sesimo esiwumqedazwe, sisakhula.
Isikhathi sokuthumela: May-03-2022