Zvakafanana nemhando dzerunako uye zvishongo, magirazi anewo basa re "kupinda mukati" kuti vatengi vekutanga vapinde munyika yezvinhu zveumbozha, ukuwo runako rwekugadzira uye zvishongo zvisinganyanyi kuoneka, izvo zvisingazivikanwe nyore, zvinotora inenge hafu yechiso chemunhu.Magirazi ane nharaunda anewo yakakwira dhigirii yekuzivikanwa uye styling mabasa, uye ane yakaderera mutengo wepakati pane mabhegi neshangu, saka akakodzera kune vekutanga zveumbozha vatengi vanoona humbozha se "mari yemagariro".Izvo zvakati, magirazi ndiyo yavo inodhura-inoshanda sarudzo.
Maererano neStatista, yepasi rose bhizinesi data chikuva, iyo yepasireseeyewearmusika, unosanganisira mafuremu, contact lens,magirazi ezuvauye zvimwe zvigadzirwa zvemaziso, zvinofungidzirwa kuve zvakakosha mabhiriyoni zana nemakumi mashanu neshanu emadhora muna 2022 uye zvinotarisirwa kusvika madhora bhiriyoni zana nemakumi mapfumbamwe nenomwe panosvika 2027.
Present Situation
Safilo Group, yechipiri pakukura pasiresemugadziri wezvipfeko zvemazisokubva kuItari, ichaona kupora kwakazara muna 2021 mushure mekusangana nekubva kwemhando yepamusoro yemubatanidzwa, dambudziko redenda uye kurwiswa kwakasimba kweindasitiri inomiririrwa naKering Eyewear.
Zvinoenderana neiyo kambani yezvemari 2021 report.Mumwedzi gumi nemiviri yakapera Zvita 31, Kutengeswa kweBoka kwakasvika EUR 969.6 miriyoni, kuwedzera kwe26.3% mumari inogara iripo kubva ku780.3 miriyoni muna 2020 uye kuwedzera kwe7.5% muna 2019. muna 2021, zvichienzaniswa nekurasikirwa kwakagadziridzwa kwe50.1 miriyoni muna 2020 uye kurasikirwa kwemari inosvika 6.5 miriyoni muna 2019. Kunyangwe iyo purofiti muna 2021 haina kukwanisa kutsiva kurasikirwa kwemakore maviri apfuura, iyo yakakosha. kunatsiridzwa kwekuita kunoratidza kuti Safilo Group yakawana nzira yekumutsidzira mushure mekupinda mumatambudziko.
Pakati pavo, kushanduka kwebhizimisi kwakadzikama uye kuwedzera kwekushandira pamwe kwemarezinesi zvikonzero zvakakosha nei Safilo Group inogona kubuda mumatambudziko uye kuunza rumutsiriro.
Previous Makwikwi
Muzana ramakore rechimakumi maviri, makorometi makuru eumbozha akadai seLVMH neKering aigara achisiya bhizinesi remaziso kune vagadziri vakakura vakadai saLuxottica neSafilo.Sekambani yechipiri pakukura kwemaziso munyika, Safilo akambomiririra inopfuura hafu yebhizimusi remhando yepamusoro yemaziso.Asi kubvira 2014, nharaunda yeSafilo Group yakakurumidza kuparadzwa nevezera rayo.
Muna 2014, aimbova CEO weSafilo Group Roberto Vedovotto akagadzira Kering Eyewear, chikamu chemaziso chemuridzi mutsva Kering Group.Makore maviri gare gare, Kering Boka yakadzosa bhizinesi rekupa rezinesi remagirazi eGucci iro rakanga richishanda neSafilo Group kwemakore makumi maviri ndokuripa kuKering Eyewear.Nekuda kwekugumiswa kwechibvumirano chesangano makore maviri pachine nguva, Kering Group haina kuzeza kubhadhara Safilo Group muripo we90 miriyoni euros muzvikamu zvitatu, uye kudyidzana pakati pemapato maviri aya kwakamiswa zviri pamutemo muna Zvita 31, 2016.
Safilo Boka ramira kushanda pamwe nebhizinesi reGucci-branded eyewear.Oparesheni iyi yakavhura nzira yekuti hofori yemhando yepamusoro idzokebhizinesi rekupfeka mazisokubva kune vanogadzira nyanzvi.Mushure meizvozvo, Safilo Boka rakateerana rakarasikirwa nekodzero dzekugadzira magirazi emhando yepamusoro seCeline naAmarni.
Muna 2017, boka reLVMH rakaisa mari uye rakabata chikamu che51% mukugadzira maziso eItaly Marcolin.Pakupera kwa2019, boka reLVMH rakateerana kuti zvibvumirano zverezinesi pakati pemhando dzayo Dior, Givenchy, Fendi, nezvimwe uye neboka reSafilo zvichapera uye hazvizovandudzwa.Panguva iyoyo, Safilo akange atotaura kuti kurasikirwa kwemvumo yerezinesi yemhando dzeboka reLVMH kwaizotungamira kudzikiswa kwekutengesa kwegore kweboka ne200 miriyoni yakazara euros.
Innovation
Vachiziva nezvedambudziko, Safilo Boka rakabva razivisa hurongwa hutsva hwebhizinesi hwe2020-2024: kuenzanisa chikamu chemhando dzine marezenisi uye mabhizinesi emazita akazvimirira kusvika makumi mashanu muzana imwe neimwe;kugadzirisa chinangwa chekutengesa kwebhizimisi remagirazi kusvika ku55%, uye yakasara 45%.% ichaendeswa kune bhizinesi remagirazi emaziso, uye boka richaita shanduko yedhijitari nekukurumidza nekukurumidza.Mukuru weBoka, Angelo Trocchia akati: "Takaisa simba rakawanda pamagirazi ezuva munguva yakapfuura uye tichafanirwa kutendeukira zvishoma nezvishoma kumagirazi emaziso mune ramangwana, uye panguva imwe chete tichatarisa mukusimudzira bhizinesi redu mumisika iri kusimukira, iyo inotarisirwa nhoroondo yekutengesa muAsia panosvika 2024. 20% yehuwandu, bhizinesi repamhepo rinotarisirwa kuverengera 15%, uye kambani ichazvipirawo kushanduko yedhijitari.
Safilo Boka ramira kushanda pamwe nebhizinesi reGucci-branded eyewear.Oparesheni iyi yakavhura nzira yekuti hofori yemhando yepamusoro itorezve bhizimusi rezvipfeko zvemaziso kubva kune nyanzvi dzinogadzira.Mushure meizvozvo, Safilo Boka rakateerana rakarasikirwa nekodzero dzekugadzira magirazi emhando yepamusoro seCeline naAmarni.
Muna 2017, boka reLVMH rakaisa mari uye rakabata chikamu che51% mukugadzira maziso eItaly Marcolin.Pakupera kwa2019, boka reLVMH rakateerana kuti zvibvumirano zverezinesi pakati pemhando dzayo Dior, Givenchy, Fendi, nezvimwe uye neboka reSafilo zvichapera uye hazvizovandudzwa.Panguva iyoyo, Safilo akange atotaura kuti kurasikirwa kwemvumo yerezinesi yemhando dzeboka reLVMH kwaizotungamira kudzikiswa kwekutengesa kwegore kweboka ne200 miriyoni yakazara euros.
Vachiziva nezvedambudziko, Safilo Boka rakabva razivisa chirongwa chitsva chebhizinesi che2020-2024: kuenzanisa chikamu chemarezinesi emhando uye zvinyorwa zvepachivandemabhizimisi kusvika 50% rimwe nerimwe;kugadzirisa chinangwa chekutengesa kwebhizimisi remagirazi kusvika ku55%, uye yakasara 45%.% ichaendeswa kune bhizinesi remagirazi emaziso, uye boka richaita shanduko yedhijitari nekukurumidza nekukurumidza.Mukuru weBoka, Angelo Trocchia akati: "Takaisa simba rakawanda pamagirazi ezuva munguva yakapfuura uye tichafanirwa kutendeukira zvishoma nezvishoma kumagirazi emaziso mune ramangwana, uye panguva imwe chete tichatarisa mukusimudzira bhizinesi redu mumisika iri kusimukira, iyo inotarisirwa nhoroondo yekutengesa muAsia panosvika 2024. 20% yehuwandu, bhizinesi repamhepo rinotarisirwa kuverengera 15%, uye kambani ichazvipirawo kushanduko yedhijitari.
Denda idzva rekorona rakatanga muna 2020 rakakanganisa hurongwa hwaSafilo zvakanyanya, asi musika wakasimba webhizimusi reziso, nepo chikamu chese chichiri kugamuchira mari yakawanda, Safilo akaunzawo vamwe vatsva, kusanganisira Missoni, Levi's. , Isabel Marant, Ports uye Under Armor.
Safilo Boka parizvino rine mavara mashanu akavanzika (Safilo, Polaroid, Carrera, Smith uye Oxyd) uye anopfuura makumi matatu ane marezenisi emhando.Madhizaini, anogadzira uye anotengesa mafuremu ekunyorerwa, magirazi ezuva, magirazi emitambo, magirazi eski uye ngowani, uye ngowani dzemabhasikoro, ane mafekitori muItari, Slovenia, United States neChina.
Mushure memakore anopfuura 15 ehunyanzvi mukugadzira, kugadzira nekugadzira,Hisight Opticalrave mutengesi anonyanya kukosha uye mubatsiri wezvizhinji zvepasi rose zvinozivikanwa brand kana cheni chitoro.Kunyangwe panguva yakaoma yemamiriro edenda, isu tiri kuramba tichikura.
Nguva yekutumira: May-03-2022