Zoo ib yam li cov khoom zoo nkauj thiab cov hniav nyiaj hniav kub, tsom iav kuj muaj lub luag haujlwm ntawm "kev nqis tes ua" rau thawj cov neeg siv khoom nkag mus rau hauv lub ntiaj teb ntawm cov khoom kim heev, thaum kev zoo nkauj pleev thiab cov hniav nyiaj hniav kub tsis tshua pom zoo, uas tsis yooj yim lees paub, nyob ntawm ib nrab ntawm tib neeg lub ntsej muag.Cov iav nrog thaj tsam ntawm kuj tseem muaj kev lees paub thiab kev ua haujlwm zoo, thiab muaj tus nqi nruab nrab qis dua li cov hnab thiab khau, yog li nws tsim nyog rau cov neeg siv khoom kim heev uas suav nrog cov khoom kim heev li "kev sib raug zoo".Hais tias, tsom iav yog lawv qhov kev xaiv zoo dua.
Raws li Statista, lub ntiaj teb kev lag luam cov ntaub ntawv platform, lub ntiaj teblooj tsom iavkev ua lag luam, suav nrog thav duab, tiv thaiv lo ntsiab muag,looj tsom iav dubthiab lwm yam khoom siv tsom iav, kwv yees tias muaj nqis txog $ 154.22 nphom hauv 2022 thiab xav tias yuav ncav cuag $ 197.2 nphom los ntawm 2027.
Qhov xwm txheej tam sim no
Safilo Group, lub ntiaj teb thib ob loj tshaj plawstsom iav manufacturerslos ntawm Ltalis, yuav pom kev rov qab zoo nyob rau hauv 2021 tom qab muaj kev tawm mus ntawm cov tuam txhab koom tes saum toj kawg nkaus, kev kub ntxhov thoob ntiaj teb thiab kev tawm tsam hnyav ntawm kev lag luam uas sawv cev los ntawm Kering Eyewear.
Raws li lub tuam txhab cov ntaub ntawv nyiaj txiag xyoo 2021.Hauv 12 lub hlis xaus rau lub Kaum Ob Hlis 31st, Pab pawg muag khoom tau mus txog EUR 969.6 lab, nce 26.3% hauv cov txiaj ntsig tas li los ntawm EUR 780.3 lab hauv 2020 thiab nce ntawm 7.5% tshaj 2019. Kho cov nyiaj tau los tsis suav nrog cov nqi tsis rov ua dua yog € 27.4 lab. nyob rau hauv 2021, piv nrog ib tug kho net poob ntawm € 50.1 lab nyob rau hauv 2020 thiab ib tug net poob ntawm € 6.5 lab nyob rau hauv 2019. Txawm hais tias cov net profit nyob rau hauv 2021 tsis muaj peev xwm ua kom poob ntawm ob lub xyoo dhau los, qhov tseem ceeb. kev txhim kho hauv kev ua tau zoo qhia tau hais tias Safilo Group tau pom ib txoj hauv kev los txhawb nqa tom qab dhau los ntawm kev nyuaj.
Ntawm lawv, kev hloov pauv kev lag luam tsis tu ncua thiab nce kev koom tes ntawm daim ntawv tso cai tshiab yog qhov tseem ceeb vim li cas Safilo Group tuaj yeem tawm ntawm qhov xwm txheej thiab ua rau muaj kev txhawb siab.
Kev sib tw dhau los
Thoob plaws hauv lub xyoo pua nees nkaum, cov khoom lag luam loj loj xws li LVMH thiab Kering tau tawm hauv kev lag luam tsom iav mus rau cov tuam txhab tshwj xeeb loj xws li Luxottica thiab Safilo.Raws li lub tuam txhab tsom iav thib ob hauv ntiaj teb, Safilo ib zaug sawv cev ntau dua li ib nrab ntawm cov lag luam muag khoom kim heev.Tab sis txij li xyoo 2014, Safilo Group thaj chaw tau tawg sai sai los ntawm nws cov phooj ywg.
Nyob rau hauv 2014, yav tas los Safilo Group CEO Roberto Vedovotto tsim Kering Eyewear, ib tug eyewear division rau tus tswv tshiab Kering Group.Ob xyoos tom qab, Kering Group tau rov qab los ntawm Gucci hom tsom iav tso cai ua lag luam uas tau koom tes nrog Safilo Group rau 20 xyoo thiab muab nws rau Kering Eyewear.Vim tias qhov kev txiav txim ntawm lub koom haum daim ntawv cog lus ob xyoos ua ntej, Kering Group tsis yig los them Safilo Group them nyiaj ntawm 90 lab euros hauv peb ntu, thiab kev koom tes ntawm ob tog tau raug txiav tawm thaum lub Kaum Ob Hlis 31, 2016.
Safilo Group tau tso tseg kev koom tes nrog Gucci-branded eyewear lag luam.Kev ua haujlwm tau qhib txoj hauv kev rau cov khoom kim heev loj kom rov qab lostsom iav lag luamlos ntawm cov kws tsim khoom tshwj xeeb.Tom qab ntawd, Safilo Group tau poob txoj cai los tsim cov tsom iav rau cov khoom kim heev xws li Celine thiab Amarni.
Hauv 2017, pawg LVMH tau nqis peev thiab tuav 51% feem pua ntawm cov tuam txhab Italian tsom iav Marcolin.Thaum kawg ntawm 2019, pawg LVMH tau tshaj tawm tias cov ntawv cog lus tso cai ntawm nws cov hom Dior, Givenchy, Fendi, thiab lwm yam thiab pab pawg Safilo yuav tas sij hawm thiab yuav tsis txuas ntxiv.Thaum lub sij hawm ntawd, Safilo twb tau hais tias qhov poob ntawm daim ntawv tso cai txoj cai ntawm LVMH pab pawg neeg cov npe yuav ua rau txo qis ntawm cov pab pawg muag khoom txhua xyoo los ntawm tag nrho 200 lab euros.
Kev tsim kho tshiab
Paub txog qhov kev kub ntxhov, Safilo Group tam sim ntawd tshaj tawm txoj kev npaj ua lag luam tshiab rau 2020-2024: ntsuas qhov feem ntawm cov ntawv tso cai thiab cov lag luam ntiag tug rau 50% txhua;kho lub hom phiaj kev muag khoom ntawm kev lag luam looj tsom iav dub rau 55%, thiab qhov seem 45%.%.Pab Pawg CEO Angelo Trocchia tau hais tias: "Peb tau muab lub zog ntau dhau ntawm cov looj tsom iav yav dhau los thiab yuav tsum maj mam tig mus rau cov tsom iav kho qhov muag yav tom ntej, thiab tib lub sijhawm yuav tsom mus rau kev txhim kho peb cov lag luam hauv kev lag luam tawm tshiab, uas yuav tsum tau ua. account rau kev muag khoom hauv Asia los ntawm 2024. 20% ntawm tag nrho, kev lag luam hauv online yuav tsum suav txog 15%, thiab lub tuam txhab tseem yuav tau cog lus rau kev hloov pauv digital. "
Safilo Group tau tso tseg kev koom tes nrog Gucci-branded eyewear lag luam.Lub lag luam tau qhib txoj hauv kev rau cov khoom kim heev loj heev kom thim rov qab cov lag luam tsom iav los ntawm cov kws tsim khoom tshwj xeeb.Tom qab ntawd, Safilo Group tau poob txoj cai los tsim cov tsom iav rau cov khoom kim heev xws li Celine thiab Amarni.
Hauv 2017, pawg LVMH tau nqis peev thiab tuav 51% feem pua ntawm cov tuam txhab Italian tsom iav Marcolin.Thaum kawg ntawm 2019, pawg LVMH tau tshaj tawm tias cov ntawv cog lus tso cai ntawm nws cov hom Dior, Givenchy, Fendi, thiab lwm yam thiab pab pawg Safilo yuav tas sij hawm thiab yuav tsis txuas ntxiv.Thaum lub sij hawm ntawd, Safilo twb tau hais tias qhov poob ntawm daim ntawv tso cai txoj cai ntawm LVMH pab pawg neeg cov npe yuav ua rau txo qis ntawm cov pab pawg muag khoom txhua xyoo los ntawm tag nrho 200 lab euros.
Paub txog qhov teeb meem, Safilo Group tam sim ntawd tshaj tawm txoj kev npaj ua lag luam tshiab rau 2020-2024: ntsuas qhov feem ntawmmuaj ntawv tso cai hom thiab tus kheej daim ntawv lokev lag luam rau 50% txhua;kho lub hom phiaj kev muag khoom ntawm kev lag luam looj tsom iav dub rau 55%, thiab qhov seem 45%.%.Pab Pawg CEO Angelo Trocchia tau hais tias: "Peb tau muab lub zog ntau dhau ntawm cov looj tsom iav yav dhau los thiab yuav tsum maj mam tig mus rau cov tsom iav kho qhov muag yav tom ntej, thiab tib lub sijhawm yuav tsom mus rau kev txhim kho peb cov lag luam hauv kev lag luam tawm tshiab, uas yuav tsum tau ua. account rau kev muag khoom hauv Asia los ntawm 2024. 20% ntawm tag nrho, kev lag luam hauv online yuav tsum suav txog 15%, thiab lub tuam txhab tseem yuav tau cog lus rau kev hloov pauv digital. "
Tus kab mob kis thoob ntiaj teb tshiab uas tau pib xyoo 2020 tau cuam tshuam rau Safilo cov phiaj xwm mus rau qhov loj, tab sis kev lag luam muaj peev xwm ntawm kev lag luam tsom iav, thaum tag nrho cov qeb tseem tau txais kev nqis peev ntau dua, Safilo kuj tau coj cov koom tes tshiab, suav nrog Missoni, Levi's. , Isabel Marant, Ports thiab Under Armour.
Safilo Group tam sim no muaj tsib daim ntawv ntiag tug (Safilo, Polaroid, Carrera, Smith thiab Oxyd) thiab ntau dua 30 hom ntawv tso cai.Tsim, tsim thiab muag cov ntawv sau tshuaj, looj tsom iav dub, tsom iav kis las, tsom iav thiab kaus mom hlau, thiab cov kaus mom caij tsheb kauj vab, nrog rau cov chaw tsim khoom hauv Ltalis, Slovenia, Tebchaws Asmeskas thiab Tuam Tshoj.
Tom qab ntau tshaj 15 xyoo ntawm kev tsim, crafting thiab manufacturing,Optical siabtau dhau los ua tus neeg muag khoom tseem ceeb tshaj plaws thiab tus khub ntawm ntau lub ntiaj teb cov npe nrov npe lossis cov khw muag khoom.Txawm hais tias lub sijhawm nyuaj ntawm qhov xwm txheej sib kis, peb tseem tab tom loj hlob.
Post lub sij hawm: May-03-2022