Ngokufana neendidi zobuhle kunye nobucwebe, iiglasi zikwanomsebenzi "wokungena" kubathengi abaphambili ukuba bangene kwihlabathi lezinto zodidi, ngelixa ubuhle bezinto zokuhombisa kunye nobucwebe obungacacanga, obungaqatshelwa lula, buhlala malunga nesiqingatha sobuso bomntu.Iiglasi ezinommandla nazo zinezinga eliphezulu lokuqatshelwa kunye nemisebenzi yesitayile, kwaye zinexabiso eliphantsi eliphakathi kuneebhegi kunye nezihlangu, ngoko ke zifanelekile kubathengi bokuqala bobunewunewu abajonga ubunewunewu “njengemali yentlalo”.Oko kwathiwa, iiglasi lukhetho lwabo olungabizi kakhulu.
Ngokutsho kwe-Statista, iqonga ledatha yeshishini lehlabathi, i-globaliimpahla zamehloimarike, equlathe izakhelo, iilensi zoqhagamshelwano,iindondo zelangakunye nezinye iimveliso zamehlo, kuqikelelwa ukuba zixabisa malunga ne-154.22 yeebhiliyoni zeedola ngo-2022 kwaye kulindeleke ukuba zifike kwi-197.2 yeebhiliyoni zeedola ngo-2027.
Imeko yangoku
Iqela leSafilo, lelesibini ngobukhulu kwihlabathiumenzi wempahla yamehloosuka e-Italiya, uyakubona ukuchacha okupheleleyo ngo-2021 emva kokuva ukumka kweempawu eziphezulu zentsebenziswano, ingxaki yobhubhane kunye nohlaselo oluluqilima loshishino olumelwe yi-Kering Eyewear.
Ngokwengxelo yemali yenkampani ka-2021.Kwiinyanga ezili-12 eziphele nge-31 kaDisemba, ukuthengiswa kweQela kwafikelela kwi-EUR 969.6 yezigidi, ukunyuka kwe-26.3% kwimali eqhubekayo ukusuka kwi-EUR 780.3 yezigidi ngo-2020 kunye nokunyuka kwe-7.5% ngo-2019. ngo-2021, xa kuthelekiswa nelahleko elungisiweyo ye-€ 50.1 yezigidi ngo-2020 kunye nelahleko ye-6.5 yezigidigidi ngo-2019. ukuphuculwa kwentsebenzo kubonisa ukuba iSafilo Group ifumene indlela yokuvuselela emva kokuhamba nobunzima.
Phakathi kwazo, ukuguqulwa koshishino oluzinzileyo kunye nokwanda kwentsebenziswano entsha yeelayisensi zizizathu ezibalulekileyo zokuba kutheni iQela leSafilo likwazi ukuphuma kwingxaki kwaye lingenise imvuselelo.
Ukhuphiswano lwangaphambili
Ukutyhubela inkulungwane yamashumi amabini, iindibano ezinkulu zobunewunewu ezifana ne-LVMH kunye ne-Kering bezidla ngokushiya ishishini lamehlo kubavelisi abakhulu abanjengoLuxottica kunye neSafilo.Njengenkampani yesibini ngobukhulu emhlabeni, iSafilo yayikhe yamela ngaphezulu kwesiqingatha seshishini leempahla zamehlo ezitofotofo.Kodwa ukusukela ngo-2014, indawo yeQela leSafilo iye yachithwa ngokukhawuleza ngoontanga bayo.
Kwi-2014, owayesakuba yi-CEO yeQela leSafilo uRoberto Vedovotto wenza i-Kering Eyewear, icandelo lamehlo kumnini omtsha weKering Group.Kwiminyaka emibini kamva, iQela le-Kering labuyisela ishishini lelayisenisi yeglasi ye-Gucci ebikade isebenzisana ne-Safilo Group iminyaka engama-20 kwaye yanikezela kwi-Kering Eyewear.Ngenxa yokupheliswa kwekhontrakthi ye-arhente iminyaka emibini kwangaphambili, iQela likaKering alizange linqikaze ukuhlawula iSafilo Group imbuyekezo ye-90 yezigidi ze-euro kwizavenge ezintathu, kwaye intsebenziswano phakathi kwala maqela mabini yapheliswa ngokusemthethweni ngoDisemba 31, 2016.
Iqela leSafilo liyekile ukusebenzisana neshishini leempahla zamehlo ezinophawu lweGucci.Utyando lwavula indlela yokuba isigebenga sobunewunewu sibuyise umvaishishini leempahla zamehloevela kubenzi beengcali.Emva koko, iQela leSafilo liye laphulukana namalungelo okuvelisa iiglasi zodidi oluphezulu olufana noCeline no-Amarni.
Kwi-2017, iqela le-LVMH lityale kwaye libambe i-51% yesigxina kwi-Italian eyewear maker uMarcolin.Ekupheleni kwe-2019, iqela le-LVMH libhengeze ngokulandelelana ukuba izivumelwano zelayisensi phakathi kweempawu zayo Dior, Givenchy, Fendi, njl. kunye neqela leSafilo liya kuphelelwa lixesha kwaye aliyi kuhlaziywa.Ngelo xesha, uSafilo wayesele etshilo ukuba ukulahlekelwa kwamalungelo elayisensi yeempawu zeqela le-LVMH kuya kukhokelela ekunciphiseni ukuthengiswa kweqela lonyaka nge-euro yezigidi ezingama-200.
Ukusungula izinto ezintsha
Isazi ngentlekele, iSafilo Group yabhengeza ngokukhawuleza isicwangciso soshishino esitsha se-2020-2024: ukulinganisa umlinganiselo weempawu ezinelayisenisi kunye namashishini alebhile abucala ukuya kwi-50% nganye;ukulungiswa kwenjongo yokuthengisa yeshishini lezibuko zelanga ukuya kwi-55%, kunye ne-45 eseleyo.I-% iya kunikezelwa kwishishini leeglasi zamehlo, kwaye iqela liya kwenza utshintsho olusebenzayo lwedijithali ngokukhawuleza.I-CEO yeQela u-Angelo Trocchia uthe: "Sibeke amandla amaninzi kwiiglasi zelanga kwixesha elidlulileyo kwaye kuya kufuneka siguquke ngokuthe ngcembe kwiiglasi ze-optical kwixesha elizayo, kwaye kwangaxeshanye siza kugxila ekuphuhliseni ishishini lethu kwiimarike ezikhulayo, ekulindeleke ukuba i-akhawunti yokuthengisa e-Asia ngo-2024. I-20% yetotali, ishishini le-intanethi lilindeleke ukuba liphendule kwi-15%, kwaye inkampani iya kuzibophelela kwinguqu yedijithali.
Iqela leSafilo liyekile ukusebenzisana neshishini leempahla zamehlo ezinophawu lweGucci.Olu tyando lwavula indlela yokuba esi sigebenga sithathe umva ishishini leempahla zamehlo kubavelisi abaziingcali.Emva koko, iQela leSafilo liye laphulukana namalungelo okuvelisa iiglasi zodidi oluphezulu olufana noCeline no-Amarni.
Kwi-2017, iqela le-LVMH lityale kwaye libambe i-51% yesigxina kwi-Italian eyewear maker uMarcolin.Ekupheleni kwe-2019, iqela le-LVMH libhengeze ngokulandelelana ukuba izivumelwano zelayisensi phakathi kweempawu zayo Dior, Givenchy, Fendi, njl. kunye neqela leSafilo liya kuphelelwa lixesha kwaye aliyi kuhlaziywa.Ngelo xesha, uSafilo wayesele etshilo ukuba ukulahlekelwa kwamalungelo elayisensi yeempawu zeqela le-LVMH kuya kukhokelela ekunciphiseni ukuthengiswa kweqela lonyaka nge-euro yezigidi ezingama-200.
Isazi ngale ngxaki, iSafilo Group yabhengeza kwangoko isicwangciso soshishino esitsha sika-2020-2024: ukulungelelanisa umlinganiseloiimpawu ezinelayisensi kunye neleyibhile yabucalaamashishini ukuya kuma-50% lilinye;ukulungiswa kwenjongo yokuthengisa yeshishini lezibuko zelanga ukuya kwi-55%, kunye ne-45 eseleyo.I-% iya kunikezelwa kwishishini leeglasi zamehlo, kwaye iqela liya kwenza utshintsho olusebenzayo lwedijithali ngokukhawuleza.I-CEO yeQela u-Angelo Trocchia uthe: "Sibeke amandla amaninzi kwiiglasi zelanga kwixesha elidlulileyo kwaye kuya kufuneka siguquke ngokuthe ngcembe kwiiglasi ze-optical kwixesha elizayo, kwaye kwangaxeshanye siza kugxila ekuphuhliseni ishishini lethu kwiimarike ezikhulayo, ekulindeleke ukuba i-akhawunti yokuthengisa e-Asia ngo-2024. I-20% yetotali, ishishini le-intanethi lilindeleke ukuba liphendule kwi-15%, kwaye inkampani iya kuzibophelela kwinguqu yedijithali.
Ubhubhani omtsha wesithsaba owaqala ngo-2020 uchaphazele izicwangciso zikaSafilo kakhulu, kodwa amandla entengiso anamandla eshishini leempahla zamehlo, ngelixa lonke icandelo lisafumana utyalo-mali olukhulu, uSafilo uye wangenisa amaqabane amatsha, kubandakanya noMissoni, kaLevi. , Isabel Marant, Ports and Under Armor.
Iqela leSafilo okwangoku linamagama amahlanu abucala (iSafilo, iPolaroid, iCarrera, iSmith kunye ne-Oxyd) kunye neempawu ezingaphezu kwe-30 ezinelayisensi.Uyila, uvelisa kwaye uthengise iifreyimu eziyalelwe ngugqirha, iindondo zelanga, iiglasi zemidlalo, izibuko zokutyibiliza kunye nezigcina-ntloko, nezigcina-ntloko zebhayisekile, ezinefektri e-Itali, eSlovenia, eUnited States naseTshayina.
Emva kweminyaka engaphezu kwe-15 yobungcali bokuyila, ukuyila kunye nokuvelisa,Ubude be-Opticaliye yaba ngoyena mthengisi ubalulekileyo kunye neqabane lamaqashiso ehlabathi elaziwayo uphawu okanye ivenkile yekhonkco.Kwanasebudeni bexesha elinzima lemeko yobhubhani, sisakhula.
Ixesha lokuposa: May-03-2022